What I like about my new business is that I get to meet a lot of interesting people both in my industry and other businesses; some are established, some just beginning and yet others are the up and comers – the new kids on the block.
Just about this time a year or so ago I met one such interesting person – an up and comer. His name is Owen Clark and he is the founder and president of ByzHub, a business directory service blended with social media marketing. Brilliant!
As with most business directories it takes only a few minutes to register your business and put up your advertisement and it costs you nothing. Owen took the traditional advertising model where typically a business would take out space in print, TV or radio and pay upfront and turned it upside down. Traditional advertising can be a very costly line item in your budget. Tracking results is cumbersome at best, and there are no guarantees of any result. At ByzHub, you pay nothing to advertise until you get results.
Other features I like are:
1. Latest Profile: New members get front of page exposure under the heading Latest Profile. This however is organic and a business enjoys this placement only until other new members come along. ByzHub is still a young business and while more and more businesses are learning of it and filling up the ranks, the membership stampede is still just gathering, what that means to you is that your business profile will be in the limelight for a longer period of time.
2. Local Search Citation: If yours is a brick and mortar business or if you are doing online marketing for an offline business, a listing in ByzHub gives you a valuable local directory backlink, or citation. Search engines view these in much the same way that they look at backlinks to websites in the internet marketing arena.
3. ByzBuzz: this is the social media part. Members can post what’s shaking at or in their business or in their community. It’s a great way to advertise new merchandise, opening of another location or being honoured with an award in your industry. The possibilities are endless. Good place to post your press releases too.
4. Quote Requests: This is where members can post a free classified … yes Virginia, FREE! If your business is looking for a social media consultant or a private math tutor for your child post it in the Quote Requests. When the responses begin to roll in is when you as an advertiser pay but right now it is cheap as borscht, under five bucks!
Approaching its second anniversary, ByzHub is growing at an ever increasing pace. Currently membership is open to businesses in North America – No Cost. Nada. Zip. Zero. Damn good deal if you ask me.