If you are blogging for money, then you have opened your own blog income bank, or, as I prefer to call it, The Bank of Blog Income. I rather like the thought and the image it brings to mind, but I tell you, I am absolutely, positively in love with the notion that blogging and banking are the same thing and I don’t just mean the money.
What with all the hullabaloo on money and banks these days, I decided to attend a seminar on wealth creation. To get us thinking in the right direction, the speaker started off by telling us about the rule of 72. You’ve probably heard about this but just as a refresher, the rule of 72 estimates the length of time it will take you to double your money at a given compound interest rate by dividing that rate into 72, so, if your interest is 12%, you divide that into 72 and the answer is that it will take about 6 years to double your money.
The interesting thing with this rule is that once you begin to double your money it begins to take on a snowball effect as each year thereafter is a rolling 6 years. That’s when your money begins to grow at increasing rates of speed.
It struck me then that a blog is much the same.
Never mind the paltry interest rates banks pay us today. Just stay with me. The more frequently you make deposits into your bank, the better the balance. The better the bank balance, the more interest accrued each year which means more money. The early deposits are the most powerful even though they may be smaller than later ones. The early deposits are the ones that gather most steam.
That’s what got me thinking that a blog is just like a bank – your bank! The most basic fundamental of a blog is posts, consider them as deposits or investments of time and talent.
The more frequent your posts, the more notice your blog will get from the search engines which in turn means more traffic which then turns into conversions or sales. Its hard work at the beginning and at times may seem that you are standing still maybe even going backwards. Eventually consistent effort begins to pay off: traffic increases, visitors begin to post comments, your blog begins to gain credibility which means more traffic. It’s a numbers game from there on – more traffic, more conversions be they Adsense, affiliate or sponsored ads.
Just like the example that our seminar presenter gave us on money doubling every so many years, your blog results will be more significant if the hard work is put in at the beginning and by beginning I mean it could be a year, two or three. From there on as your results multiply, the amount of time and attention given to the blog can be reduced somewhat and still bring you growing results.
Here is what I really like about this, the investment/deposit is your time. Everyone has the same amount of time. How you use it determines how you live. Carve out some time, take it away from watching TV and put it towards growing your blog income. It’s the best kind of return on investment that I can think of.
Life gets good.
Happy Blogging!
Valentina
Blogging is the big cheese!
