Archive for January, 2010

Sunday Morn Musings: On Money, Elitism and Olympics

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but  more than likely not.

Here in Vancouver we are in the final stages of preparation for the 2010 Winter Olympics.  Two weeks from today some medals will already have been won, more to be fought over for another two weeks.   Tears of joy and tears of disappointment will be shed.  I have no doubt that it will be a momentous event and plan to watch some of my favorite winter sports and cheer on the home team.  Of course I’m rooting for them!

Right from the outset  there was unbridled opposition to the Olympics – even before we were granted them.  Mostly the opposition centered around cost:  that we can not afford the Olympics; tThat they would leave the city and province mired in debt for decades to come; that  the money could be better spent, for things such as health care, the homeless and the poor.  Others have a problem with what they perceive to be elitism.  The noise has not died down.  This being a democracy the demonstrations go on.  Frankly, I am sick and tired of them.

Fine!  You’ve made your point!  I have a point too.

On Money and Elitism.

I’m not going to get into the economic spinoffs from an event such as the Olympics.  I leave that to the economists and the government.  They do a much better job of it than I can ever hope to.  But I have some thoughts on both money and elitism.

Money and affordability.

The first thing that comes to mind is that if societies of the past were to have built only that which was affordable then the world would be a poorer place today.  So much of  man made grandeur would have never been built if it was left strictly to affordability and affordability in this case often meant not just money, but manpower which was often put at significant risk.

If money and affordability were the ultimate deciding factor we would not have the Pyramids or the Sphinx, the Great Wall of China, St. Petersburg, the Taj Mahal, the Golden Gate Bridge, city of Petra, the Channel Tunnel.  The list is not exhaustive.  It could go on for pages.

If  societies only proceeded with major projects based solely on their affordability absent would be the testament to man’s ability to create beauty, engineering feats, the power to awe and inspire future generations to greater achievements, to build a greater future on the past.

On elitism.

When did the word “elite” become a dirty word?  Granted I did not grow up in North America but when I was growing up we looked up to the elite with admiration.  We wanted to be part of that group.  Some of my friends were good at sports and wanted to join the ranks of that group of elites.  Some of my friends were artists and wanted to be amongst the elite in dance, music, painting.   In school the smart kids were an elite group and were looked up to and more kids tried harder to get good grades.  In short, to be a member of some elite group was both desirable and motivating.

You can imagine my puzzlement the first time that I heard the word “elitist” used with scorn.  It was a revelation.  Over the years I have come to understand the conflict with elitism in North America.  It seems that the biggest objection to “elite” is that by definition it is a small group, hard to get into.  Takes talent, work and perseverance and even that is no guarantee.  I have seen demand of  entitlement, deserved or otherwise, creeping like a slow but debilitating disease.  Might be desirable certainly I don’t see it as motivating.

Personally, I like to see people rise to the top of their game, whether it is in sciences, literature or sport.  I think that we as a society should acknowledge their hard work and be proud of their achievements.  If the Olympics is one way to honor our athletes, good!  Let them play the good game, let them enjoy that fleeting moment of glory and pride.  I believe that for that one moment in time humanity as a whole is uplifted to a plane that it cannot reach but can bask in the light of possibility made real by a few of its own.

Yes.  I think that sometimes you have to step up to the plate and take on a debt that has a good repayment plan and yeah, we need to champion those who can for they take us all to a higher level of our own possibilities.

Let the Games Begin!

To Your Success!

Valentina

The Week That Was: Jan 24 – 30

Strange week fraught with frustrations.  I think that frustration is the biggest time thief because it is the most difficult to tame.  Frustration takes your mind off the business at hand and takes it to the crisis at hand.

Related article:  Avoid Time Thieves

This week the thief stole a lot.

It started out with nothing more than an annoyance and escalated into full blown anger.  When all … well almost all that “annoyance” has yet to be fixed… so when almost all was handled I sat down and mentally went over the events of the week.  I like to do this with a cup of hot tea and some good classic music playing in the background – can be classical or classic rock. There seems to be something in each of those two genres that gets my brain chugging along, putting things in order in a calm and logical way.  Eventually the brain and I agree … get on with the present.

One of the best antidotes to feelings of time frittered away is to sit down with notepad and pen and write out all the things that went right.  This is something I do routinely anyway, but when I am down in the dumps because things just haven’t gone my way, it is amazingly therapeutic.  So as I review the week that was, I find that there is enough to call it a good week.

Here is a summary of The Week That Was: January 24- 30

As with last week, the highlight of this week were my final installments of the MasterMind Series on Dave Doolin’s Website in a Weekend.  Writing the series stretched me in more ways than one.

First I made a commitment and its amazing how procrastination is suddenly not even an issue.  I don’t give commitments lightly, so it got me off my keester and got me writing.

Second I promised a series, or rather “shingled” articles, so they had to flow one into the other with seamless grace (eehhh… don’t know how graceful or seamless the result is).  I had to push myself and I can tell you that the feeling of having completed something at which you have to put in some extra effort is very rewarding.

Third.  I met some really neat people over at Dave’s.  That’s a cool and smart group that hangs out there and some of them came over here as commenters.  Thank you.

Guesting is a great experience.  I recommend it to every blogger and if you can muster it up, write up a set of shingles!

You may be interested in the MasterMind Series:

MasterMind Power I: How 5 Boys Achieved Unparalled Success.

MasterMind Power Part II: Napoleon Hill – Father of the MasterMind

MasterMind Power III: The 5 Ws Of a Successful Mastermind Group.

MasterMind Power IV: Some MasterMind Examples

SUMMARY OF BLOG INCOME POSTS FOR THE WEEK THAT WAS!

Sunday Morn Musing -  Of Books and Bookshelves and & More Reading Stuff 24/01/10

Sunday January 24: I emphasize the date, you’ll see why further down.    Posted my first Sunday Morn Musings  The idea that on Sunday mornings I will write about whatever it is that resides in my mind at the time, it may or may not have something to do with internet marketing.  Last Sunday it was about books and libraries in your home.

Today as I was doing my blog rounds, I happened on Jeffrey’s Bloggers Market , my first visit there ever.  Jeffrey just started  Sunday Morning Post, the first was published on, wait for it, drum roll please:

Sunday January 24!

Coincidence?  Serendipity?   Naaah.  Great minds think alike!
Read the full article

Tools of the Trade 25/01/10

What should you have in your internet marketing tool box especially now that you are flirting with Affiliate Marketing.  Some you already know about, others, such as link cloaking may surprise you.  Fill up your toolbox with these items.

Blog Income Under Attack from Cyber Gremlins 28/01/10

A sneak preview of some of the things that led to frustration and lost time.  Here too another blogger, Caroline Middlebrook is mired in frustration as she encounters some techie type issues.  What can I say except that my stars must be aligned with the right bloggers!   Avoid these pitfalls.

Let The Games Begin: 29/01/10

In two weeks’ time Vancouver will be proudly hosting the 2010 Winter Olympic Games.  Got me thinking though and somehow the dots connected to blogging, internet marketing and “launches.”See if it makes any sense to you.  The full Olympics and Internet Marketing article.

Gotta scoot on out … Toastmasters Training – I’ve been told that George Clooney is going to be the mystery guest trainer …. WOOHOO!  Yeah, right!

To Your Awesome Blog Income Life!

Valentina

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Let The Games Begin!

Exactly two weeks today on February 12 my home town welcomes the 2010 Winter Olympic Games.  It seems only yesterday that Vancouver was awarded this singular honor and now we are in the throes of last minute everything!

This morning the radio practically crackled with all the last minute things that the city is going through.  Today the flag bearer for Canada will be announced – speculation is rife as to who that might be and why.  Listeners called in to weigh with their preferences.

With coffee firmly cradled in my hands I got to thinking … I got to thinking that there are momentous events in our lives when you just jump in and learn to swim with the tide, and other times when you need to plan everything to the minutest detail.  I think that our first day at school is just jumping in while weddings, even elopements, take some planning and of course the bigger the happy day the more details to tend to – these are the Olympics of our lives. Would I be stretching it if I said that this thinking applies to internet marketing as well?  Stay with me.

Blogging is a just jump in event.  I think it is momentous because it sets us on a new career in the world of the internet.  Sometimes we don’t even know that, it just happens.  We know of course that proper planning ups the success factor as a blogger, but really, how many people do you know who sat down day one and said, yup, gonna create me a blog, choose my niche topic, select my primary keywords, optimize my site for search engines, monetize and then sit back and enjoy an awesome blog income life?

None!

If there is a blogger out there that is pulling in the big bucks who started out that way I have neither met nor heard of him.  Most bloggers, even the superstars, began by just jumping in.  Along the way they learned to swim.

Think of it this way: as a blogger in the water your skills improve and you jump from pool to pond to bigger pond to lake to sea and finally to the ocean.  How far do you want to go out in the ocean?

At this point the landscape takes on a different perspective.  The blogger is now a full blown internet marketer and is about to launch her own product.  Just jumping in can kill you.  Takes good detailed planning – form a team, design and develop the product, beta test, form strategic alliances and joint ventures, promote, check that all engines are firing on full throttle.

LAUNCH!

Now that’s what I would call an internet Olympic event!  How do you want to participate in such an event?  As a spectator?  A supporter?  A joint venture partner?  Or do you want to be the host and throw the party?

No matter how, before the launch ever happens, you have to just jump in!

To Your Awesome Blog Income Life!

Valentina

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Blog Income Under Attack from Cyber Gremlins

What?  Was there a full moon or something?  It seems that the cyber gremlins have been  working over time this week and the best laid plans have gone awry.  So I am way behind on my blog income schedule for the week.

Today I am breathing easier but guess what?  This morning I read my Google subscribed email from Caroline Middlebrook – she’s a super cool gal out in the UK, smart as a whip and both IM and IT savvy, I mean she is developing her own software for crying out loud and her blog is drawing envious traffic in spite of having all but ignored it for almost a year.    Well, it seems she’s been doing battle with a weird Wordpress error that just showed up out of nowhere. Now she’s no mean techie and it was days before she fixed the error which she “hopes sticks!”

Strangely enough that makes me feel a lot better (sorry Caroline).  If someone of Caroline’s stature has to occasionally get into the innards of Wordpress and smack an offending HTML character and put it in its right place, well, then I’m at least in good company when it comes to untold hours of internet grief.

What was it that set my schedule behind?  Not a big thing, but as I previously mentioned my post on Golden Nuggets, little things do mean a lot.  The first thing was nothing more than an annoyance.  For some reason when I publish or edit and update a post, instead of the usual re-display of the posting/editing page in Wordpress, I get a blank page with a torn page icon at the top left hand corner.  The actual publishing or updating happens, but if I want to do additional work in the admin area, I have to log in again.  So far, no solution found.  This hiccup set the tone for the week.

Annoying though it may be it was not this hiccup that led to the tearing of hair, gnashing of teeth and spewing of language even I didn’t know I knew!  I am taking an internet marketing course and we had to create a Wordpress site, select a template and all the nice little things that everyone who has a Wordpress site needs to do.  What is it about those who know the steps so well that they could walk them in their sleep that when teaching it they skip through the basic steps – perhaps they think we know more than we do.

Anyway, I’ve never had to do that – you see I use Wordpress Direct which does all the setup for me.  Now that I’ve been using it since October I thought it wouldn’t hurt to learn more about the innards of the real world of Wordpress.  Aaarrrgghhh!!!

Memory is a wonderful thing even if it takes time to kick in.  Two words:  Ewen Chia .  I have several of his courses.  One of them takes you through setting up your Wordpress site/blog.  Videos.  Step by step.  Pause.  Execute.  Voila! Success at last!

I know exactly how Caroline felt when she had to deal with her Wordpress gremlin.  Mine may not have had the hefty muscles of hers but it had the same effect.  Calmness has returned to both my inner and outer worlds and peace reigns once again in the land of Blog Income Life.

To Your Awesome Success!

Valentina


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Tools of the Trade

Now that you have selected an affiliate to promote and bought a unique domain name it is time to fill your box with some basic tools.

1. YOUR OWN SITE –  LANDING PAGE

The good thing about affiliate marketing is that the better affiliates already have collateral material ready for you including the “long sales letter” if you want to use it.  You could just redirect your new domain name to your affiliate URL – that way the traffic goes directly to the vendor’s site and buys the product.  You get the commission.  Easy as pie.

But you really want more.  You want to capture that buyer’s name and email address so that you can send your newsletters, emails, updates and valuable information to your customer.  That is where your own landing page …  alternately referred to as a squeeze, portal or capture page comes in. Now each of these have shades of difference, but basically their main job is to entice the visitor to give you their name and email address.

This is merely a mini site that is a page long – in this instance a “page” is not a designated size, it can be a short 5 x 8, a typical 8-1/2  x 11, or, go on and on like a roll of paper.  On this page you offer an ethical bribe so that the visitor gladly fills out her name and email address.  That ethical bribe can be in the form of a free ebook, a video or cd, a subscription to a free newsletter or if you can afford it a discounted price to the affiliate product (limited number, limited time), but in order to receive these they need to register through your landing page.

2. HOSTING

If your blog is already self hosted then that is where you host your new affiliate domain name.  I use Hostgator . This was the host that was recommend when I was going through the 30 Day Challenge last summer. I find their customer service to be excellent and their pricing is competitive with other hosting companies.  Another company I see cropping up more and more often is Blue Host.

3. AUTORESPONDER

An autoresponder manages your list.  It is a way to stay in touch with your prospects, to build rapport, establish credibility and promote new products and services.  You can program a thank you page to show up after a product has been purchased.  You can keep your prospects and customers updated on new developments in your business.  An autoresponder can have sub lists so that your customers are separated from your prospects, or perhaps they responded to different promotional material that way you can customize your messages to sync with their interests.

One of the most important features of an autoresponder is that about 90% of it is on autopilot – periodically you will want to interrupt pre-loaded messages with something new and fresh with a broadcast.  Use and abuse your autoresponder, it is there to serve you, your business and your subscribers – the more you know about how to use it, the stronger your business will be. A good autoresponder starts at about $10 per month and increases as your prospect list grows.  I use iContact . It was recommended to me by my mentor as a user friendly service and indeed I found that the learning curve was minimal.

4.  LINK TRACKING

Test, test & test again and make sure that everything you do to market your affiliate is tracked precisely.  What link tracking does is that it gives you information on every URL that you have published, whether it is by email, advertisement, articles, pay-per-click, even offline. A link tracking software is way over and above the statistics that your platform system or hosting company provide – those are just an overview of traffic and the source of that traffic. 

As you become more comfortable with your affiliate marketing efforts, you will want to mine deeper into which ad or words or  title drew the most traffic and converted in sales.  You can subscribe to a monthly link tracking software such as Website Gear from $10 a month or buy from about $300 upwards.

5.  LINK CLOAKING SOFTWARE

You don’t always need link cloaking but it is a good practice to get into.  What does link cloaking do?  It changes the original URL to a different one, while still leading the visitor to the same destination – in other words, the original URL is cloaked, or hidden. One of the reasons you may want to cloak the original URL is for sheer appearance.  Have you seen URLs that take up a whole line, something like (not a real URL)

http://www.valentinasaffiliates.com/linktracking=img&affID12345

I have seen URLs that are twice the length of the above.  Not only does it look cumbersome but it is much easier for the link to break, or it can be so long that your prospect needs to cut and paste it into the browser bar – some just won’t bother and another sale is gone.

Another reason to cloak your affiliate URL is, well people can be funny.  Onliners are becoming insreasingly savvy and recognize an affiliate URL when they see one.    Sometimes, for whatever their reason might be they don’t want to have someone make a commission on their purchase so they eliminate that part of the URL that is affiliate sensitive and buy directly from the vendor… I know, the price is the same, go figure!

There are URL shortening services such a Tiny URL which are free.  The problem is that you have no control over how long the redirect will last.  Affiliate Cloner Software will do the job for a one time fee.

There will be other tools that you will want to add to your toolbox.  The five mentioned here are a good start and signal  your professionalism.

To Your Awesome Blog Income Life!

Valentina

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Sunday Morn Musings – On Books and Bookshelves & More Reading Stuff

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but  probably not.


Welcome to the first edition of Sunday Morn Musings.  A weekly post without a niche, continuity of topic or an agenda of any sort… well, that last one is not true.  There is an agenda.  It is to share, to tickle, to even provoke – the main thing is, I hope that my Sunday Morn Musings will get you to thinking, and hey, maybe I’ll be able to throw in a bit of humor here and there, or at least some witticism –  that would be a major for me, I’m not known to be a ha ha type of person, it is one of those things I try to work on as I keep entering the annual humorous contest at my Toastmaster club year after year and have  yet to win the top spot and to move on to the next level of competition … I just think that the club I belong to has a lot of “ringers”, at least that’s my excuse and I’m sticking to it.

It’s a grey sort of Sunday morning.  The kind that makes you want to sit curled up on your sofa with a good book in one hand and  a cuppa still steaming coffee and indulge in some good reading.  I like reading.  I love books.  My spare bedroom is both my office and  a “library” a wall lined with shelves and shelves of books.  I have always wanted to have a real library in my home, you know, the kind where the books go from floor to ceiling and from wall to wall and of course there would be one of  those ladders that moves on a track so that you can reach the top shelves of your library.  Hmmm…. how would I categorize them, organize them?

As it is my books are currently organized in my own higgledy piggledy way.  Books I buy and read for pure pleasure: the best sellers, the authors that I like, the autobiographies and historical novels, the literary prize winners  - they are all at one end of the wall slid onto the shelves alphabetically by author.  I try to leave wiggle room at the end of each shelf so that I don’t have to go rearranging the books when yet another is added and needs to be slid into the proper alphabet slot.  It’s getting tighter and tighter.  I think I am going to have to buy another bookshelf and start on another wall … and that would mean a lot of rearranging!

At the other end I have the books that will make me grow – personal development, financial savvy type stuff, internet marketing.  I have made room at the bottom of one of the bookshelves for the internet marketing courses that I have bought, and the myriad of CD’s  - takes up 3 cram filled shelves if you must know (and then there are those that reside on my computer). This second grouping of books is relatively new in my life.  I have always been an avid reader of mysteries, romance, history and intrigue and even a bit of sci fi but the books on personal growth, on getting ahead in life were introduced to me well into my adulthood.

How did I get introduced to this genre of writing and what is it about these books that keeps me  going to the bookstore for more?  Certainly they are not particularly well written – at least most are not, no Pulitzer Prize winners amongst this lot, even if they have hit the bestseller list. Years and years ago, my personal trainer Nina casually mentioned that she was reading The Artist’s Way and recommended that I read it too. Now Nina – you’ll come to know her here – is one of the most gentlest of people that I know, yet, there is nothing ambivalent about her.  She has a quiet way about her that means business. Of course I went and bought the book.  Of course I immersed myself into it.  Of course I did the exercises.

Thus began my addiction with the  self improvement industry. If you haven’t read The Artist’s Way by Julia Cameron yet I cannot recommend it highly enough. It is a great excursion into self re-discovery.   Get your own copy.  You’ll want to write in it and as the years pass, periodically you’ll want to pull it off the shelf and do the whole dang thing all over again!

What about you?  Do you have a bookshelf?  What books have you got there?  Do you have a favorite?  Or is it a CDshelf (my husband has one of those).  Is it mostly music?  Of course, why bother with a cdshelf anymore – there are mp3 players and ipods and all sorts of gadgets.  Share your thoughts on books and authors and music and artists. Best………………Valentina

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The Week That Was: Jan 17-23

A week flies by so fast I often feel that I got nothing done, especially when I look at all the items I had on my “to do” list!  Do you ever feel that way?  I find that a  good antidote is to go review the week and highlight all the things that did get done.  Guaranteed you’ll feel better about your time – I know I do.   I also recommend that you not only highlight but double underline that which took you closer to your goal, focus on it and capitalize on it.  On that note I have got some good highlights to share with you about this week that was:

-  Highlight of the week for me was “guesting” at Dave Doolin’s Website In A Weekend blog.  Dave invited me to submit an article or two on MasterMinds.  I submitted a mini-series – what Dave terms as “shingling” your articles, yes, new term for me too!  This is my first “guest” gig and I am so honored to be on Dave’s blog.  You can read the articles:

How 5 Boys Achieved Unparalleled Success
A story is told of a handful of pals who achieved extraordinary success in their lives.  With the telling and retelling, the origin is somewhat hazy, but it is supposedly based on true life and while the details may be a bit scant, the concept is powerful. … read full story


Napoleon Hill Father of MasterMind
In his book, Think and Grow Rich, Napoleon Hill outlines 13 principles that his 29 years of research defined as common to every successful person.  One of those principles was the Power of the Master Mind which he defined as: “Coordination of knowledge and effort in a spirit of harmony between two or more people for the attainment of a definite purpose.”  … read full article

Two more articles are scheduled for Jan 25 and 27.  Be sure to hop on over to Dave’s and read them, or better yet, subscribe to Website In A Weekend’s RSS feed.

Articles published at Blog Income Life:

Golden Nuggets for Your Blog Income – 18/01/10
A very special THANK YOU to Mike Paetzold for guesting here at Blog Income Life for the past week.  The series gave me some golden nuggets and exposed areas where I can certainly do some tweaking.  Below are some things that I took away … read full article.

Blog Income Org Chart – 19/01/10
Expand your thinking and your blog income.  It’s time to think beyond just a blog.  If you have not already incorporated yourself as a business, you will definitely want to do so as your online earnings grow.  I like to see things and thought it would be fun to put up an org chart of what my internet marketing business looks like….read full article and see the chart

Five Basic Steps to Start Your Affiliate Marketing: 21/01/10
What is so powerful about affiliate marketing is that you do not need to have a product of your own.  You profit by someone else’s research, development, production and fulfillment.  All you need to do is promote and convert your promotion into sales. In other words you get to make money without the worry, stress and up front costs of developing a product. … read full article

As to those items that were left undone … I think that I tend to put too many on my list.  I read somewhere that it is best to scale down the number and complete them, that way the  mind is being programmed for completion rather than partial completion.  Habits are being formed.  Done is better than almost done ……..hmmm… article brewing there.

And now for something a little bit different – starting tomorrow there will be a new feature to this blog “Musings on a Sunday Morn”  … Once upon a time I started a blog which I titled  Four O’Clock Thursdays.  The blog had no purpose other than to write on whatever it was that captured the mind at, well four o’clock on Thursdays.   After a few posts the time allotted was given a different job and the postings disappeared.  I miss writing that blog and thought that Sunday morning would a good time for those musings.  Now, I don’t promise a “musing” every Sunday … but do drop by on Sunday morns – or any morn for that matter,  the door is always open at Blog Income Life!

To Your Awesome Blog Income Life!

Valentina

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Five Basic Steps to Start Your Affiliate Marketing

Last week I had the honor of Mike Paetzold guesting here at Blog Income Life.  Mike’s posts were mostly directed to blogging yet the very same principles apply to affiliate marketing.  That’s how we get better and stronger  – reps at the gym build your body muscles, reps on the internet build your marketing muscles

Ewen Chia of Secret Affiliate Weapon says that when you master affiliate marketing you can your write own paycheck any time you want.  This self made mulit-millionaire made his first million focusing on affiliate marketing. In his book How I made My First Million on the Internet, Ewen sets out the step by step process that he employed to bring in the big bucks.

What is so powerful about affiliate marketing is that you do not need to have a product of your own.  You profit by someone else’s research, development, production and fulfillment.  All you need to do is promote and convert your promotion into sales. In other words you get to make money without the worry, stress and up front costs of developing a product.  You can even be choosy and take on products that are proven to convert well, its like betting on a sure horse.

Here are some basic tools that you will need to have:

#1.  HANG OUT YOUR SHINGLE

Tell the world you are open for business.  How are you going to promote your affiliate product?  Of course you can put up banner ads on the sidebar of your blog, as I have done here, but that of and on its own will not bring you many sales.  Have you ever noticed that in the offline world  big brand names appear in so many different media venues?  Coke ads  for example  appear in magazines, on billboards,  TV, as sponsors for major events, co-op with movie theaters, restaurants, and the list goes on and on.  That is marketing at its most.  As an affiliate marketer you need to do the same with your chosen product.

#2 – DIRECT MARKETING

One of the strongest methods of getting a message to your market is through direct opt-in marketing.  Strictly speaking direct marketing is the flyers and leaflets and “junk” mail that finds its way onto your porch or mailbox.  Internet marketing pioneers learned much from this method and with a few adjustments here and there developed a system that works.  So when I say “direct opt-in marketing” I am really referring to getting your message to your market’s inbox.  How do you do that without spamming?  You build an opt-in list.

#3 – OPT-IN LIST

This is a list of people in your market who have opted in to receive information from you.  It is permission based marketing by email that goes directly from your autoresponder to their inbox.  This is how you send them information about your product, about any specials that you may have, or an introduction to another similar type of product that may be a good add on to what they already have.  This works for both informational product as well as physical.

An example of this is the ABC’s of Blogging banner ad at the top of this page.  When you click that on you are taken to a long sales letter at the end of which you are invited to submit your name and email address and for that you will receive the link to a free PDF download of my e.book ABC’s of Blogging for Money.  Many marketers publish a newsletter and offer a free subscription – you may have seen such invites on other blogs.

#4 – VIRTUAL BILLBOARDS

Everything in the virtual world has a twin in the “real” world.  Virtual billboards  are mini sites and they are a full blown ad for the product that you are marketing.  Typically a good affiliate program will already have this type of collateral material ready for you,  and you can just go ahead and drive traffic to that mini-site, but it would be better if you could somehow manage to collect an opt-in before your prospect goes off to buy the product.  Don’t get me wrong, a sale is good but it’s better if in the process you can also add the name of the customer to your own list.  A future post will deal with how you can do this.

In future postings I’ll cover additional ways of growing your list.  As a point of clarification RSS feeds and email via Google does not contribute to your list.  Those are people who just want to know when you have fresh content on your blog or site – the contact information belongs to Google and you do not have access to it.

#5 – EZINE ADS

Look for online publications on your topic, be it a newsletter or an online magazine and place an ad.  This is going to cost money but you are advertising to a qualified target market.  Be sure to get the circulation numbers and other logistics such as the readership percentage and typical click through rate for each ezine broadcast.

These are some of the ways that you can promote your affiliate products.  As with anything it is starting, testing and tweaking.  It is best to start with one method, massage it till it starts to make money, then expand on the same method, when you get real good at it introduce another.  Indeed,  master affiliate marketing and you will be well on your way to living the big awesome on your blog income.

To Your Awesome Blog Income Life!

Valentina


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Blog Income Org Chart

Expand your thinking and your blog income.  It’s time to think beyond just a blog.  If you have not already incorporated yourself as a business, you will definitely want to do so as your online earnings grow.  I like to see things and thought it would be fun to put up an org chart of what my internet marketing business looks like.  It also gives me a structure, one I can add on to – or make adjustments as needed.  Here is what my org chart looks like:

I’ve put INTERNET MARKETING as the holding company.

PRODUCT DEVELOPMENT  and BLOGGING  are each an “Internet Marketing” company.

BLOGGING is  the owner of each blog.  Each blog has its own set of affiliates.  Under Blog Income I have listed my affiliates for that blog.  This list will continue to grow as I add other affiliates.  I have a white board in my office and have drawn this chart on it – I see it every day and it gives me a better sense of business – it’s easy to lose sight of that fact when the commute is a scant minute and the dress code doesn’t stop at pajamas.

Just for the fun of it, put up your own org chart.  The good thing is that you can draw one any way you want.  Just imagine what you want your internet marketing business to look like in five years.  The parts that you can flesh out right now are the affiliates.

Select just one affiliate to start with and treat it much the same way that you did your blog.  Experts recommend that you have a domain name for each of your affiliates, or, at the very least, have each of your affiliates as a sub domain.

An example would be:

www.AllanasFavoriteAffiliates.com or
www.BestAffiliates.com

Both are fictitious.

Then for each affiliate you can have a sub domain without paying for a new one.  Here are some examples:

- www.AllanasFavoriteAffiliates.com/dogtraining
- www.AllanasFavoriteAffiliates.com/rawdogfood
- www.AllanasFovoriteAffiliates.com/puppytreats

Next stop for me is getting unique domain names for my affiliates.  I haven’t decided on how to organize them yet.  For the moment they are just being marketed directly to the vendor’s sales pages.

I’ve mentioned this before but it begs repeating – choose an affiliate that you are familiar with, whose service or product you are personally pleased with.  This is particularly important in the early stages of your affiliate marketing.  Later as you get to know your vendors well and trust them you can forego the third degree before promoting a new product of theirs.

Last week Mike Paetzold talked about  getting quality affiliates and pointed to some that are so obvious that they slipped right under my nose.   He said that the services you are currently using make for a good start – most online services have affiliate programs.  The only “service” I promote is Hostgator by just putting up a banner ad.  I just checked Go Daddy where I buy all my domains, and yes, they have a revenue sharing program as well but I think you really need to be a substantial internet marketer before going that route.

What are your thoughts about where your online business is going?  Do you see yourself  incorporating it into some sort of a legal entity?  How do you envision your chart?  What does it look like today?  In five years?

To Your Awesome Blog Income Life!

Best……………valentina

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Golden Nuggets for Your Blog Income

A very special THANK YOU to Mike Paetzold for guesting here at Blog Income Life for the past week.  The series gave me some golden nuggets and exposed areas where I can certainly do some tweaking.  Below are some things that I took away

#1.  LITTLE THINGS MEAN A LOT
Every little zig that should ‘ave  been a zag, when corrected leads to knowledge and better understanding.  Of course there was a zig – mine!  Little things like the difference between an author and an editor in your admin make a difference.  Note to self: pay close attention to detail.

#2.  BLOGGING & LIST BUILDING
List building is an important fundamental in internet marketing, particularly if you, like me, have affiliate marketing as the next step in building a blog income.  What I found interesting in Mike’s post is that the blog and the list can serve each other equally well.  Use the blog as a billboard for your own ad inviting people to sign up for a newsletter,  a free ebook or perhaps even a webinar.  As your list grows from this source and others, you can now email your subscribers to update them on your latest blog posting.  This may sound redundant but not necessarily so.  People are busy and may not have the time to visit your blog daily to check for fresh content and if you post only three times a week or even weekly, sending an email to your subscribers is just plain good service.

#3.  NICHE & KEYWORDS
I have never seen such a clear cut flow chart of how to organize your niche and  supportive keywords:

Niche
Category
Keywords

Assigning a value to each category and the supportive keywords is very interesting.  I like the idea of using a term with four words, getting that to page one quickly, then fight for the more competitive three words within that term – the two words become more difficult, but at least you’re on your way.  Do this with each category and sprinkle your post with other keywords that you want to tackle down the road.  Its all about planting seeds for your success.

#4.  POST REVIEWS

On the heels of affiliate marketing, doing a review post on your affiliate is a good way to drive traffic to the affiliate sales page.  Mike pointed out that a good first set of reviews could be about the services you are already using – for example, I use Hostgator as my host, I use iContact as my autoresponder, and my platform is Wordpress Direct There are other services that I use.  Some have affiliate programs.  Taking this bit of advice from Mike, I’ll be posting reviews on these products that way not only might the article result in a few affiliate sales if the my readers sign up for the service, but it will be useful information for others when deciding on which service to subscribe to.

#5.  FINDING QUALITY AFFILIATE PRODUCTS

Test. Test. Test.  As an affiliate you are promoting someone else’s product and the first step is to know that product.  I think that this is particularly true of courses and software.  Try it, if you like it, then become an affiliate.  Sometimes if you know the vendor very well and have already had a good experience with his previous products, you can go on reputation.  Another way is to check reviews on the product before you decide to promote it yourself.

Thank you, Mike

To Your Awesome Blog Income Life!

Valentina

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