Expand your thinking and your blog income. It’s time to think beyond just a blog. If you have not already incorporated yourself as a business, you will definitely want to do so as your online earnings grow. I like to see things and thought it would be fun to put up an org chart of what my internet marketing business looks like. It also gives me a structure, one I can add on to – or make adjustments as needed. Here is what my org chart looks like:
I’ve put INTERNET MARKETING as the holding company.
PRODUCT DEVELOPMENT and BLOGGING are each an “Internet Marketing” company.
BLOGGING is the owner of each blog. Each blog has its own set of affiliates. Under Blog Income I have listed my affiliates for that blog. This list will continue to grow as I add other affiliates. I have a white board in my office and have drawn this chart on it – I see it every day and it gives me a better sense of business – it’s easy to lose sight of that fact when the commute is a scant minute and the dress code doesn’t stop at pajamas.
Just for the fun of it, put up your own org chart. The good thing is that you can draw one any way you want. Just imagine what you want your internet marketing business to look like in five years. The parts that you can flesh out right now are the affiliates.
Select just one affiliate to start with and treat it much the same way that you did your blog. Experts recommend that you have a domain name for each of your affiliates, or, at the very least, have each of your affiliates as a sub domain.
An example would be:
- www.AllanasFavoriteAffiliates.com or
- www.BestAffiliates.com
Both are fictitious.
Then for each affiliate you can have a sub domain without paying for a new one. Here are some examples:
- www.AllanasFavoriteAffiliates.com/dogtraining
- www.AllanasFavoriteAffiliates.com/rawdogfood
- www.AllanasFovoriteAffiliates.com/puppytreats
Next stop for me is getting unique domain names for my affiliates. I haven’t decided on how to organize them yet. For the moment they are just being marketed directly to the vendor’s sales pages.
I’ve mentioned this before but it begs repeating – choose an affiliate that you are familiar with, whose service or product you are personally pleased with. This is particularly important in the early stages of your affiliate marketing. Later as you get to know your vendors well and trust them you can forego the third degree before promoting a new product of theirs.
Last week Mike Paetzold talked about getting quality affiliates and pointed to some that are so obvious that they slipped right under my nose. He said that the services you are currently using make for a good start – most online services have affiliate programs. The only “service” I promote is Hostgator by just putting up a banner ad. I just checked Go Daddy where I buy all my domains, and yes, they have a revenue sharing program as well but I think you really need to be a substantial internet marketer before going that route.
What are your thoughts about where your online business is going? Do you see yourself incorporating it into some sort of a legal entity? How do you envision your chart? What does it look like today? In five years?
To Your Awesome Blog Income Life!
Best……………valentina


#1 by Gabe | freebloghelp.com on January 20, 2010 - 06:48
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Valentina, that’s a very cool “money map” you have!
For the record, I make more as a GoDaddy affiliate than any other sponsor/ad. Hope you’ll achieve the same success with Hostgator.
Gabe | freebloghelp.com´s last blog ..Stop struggling — 54 article ideas for ANY niche
Twitter:@goldenkoi[goldenkoi]
#2 by Valentina on January 20, 2010 - 09:03
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Hi Gabe,
Of the affiliates that I currently have Hostgator is the most consistant –
I see you have a regular GoDaddy banner – so not a reseller? I’ll have to check that out
again. I use GoDaddy to buy all my domains.
best…………..valentina
Twitter:@goldenkoi[goldenkoi]
#3 by Valentina on January 20, 2010 - 09:08
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Gabe – I just hopped on over to GoDaddy via your banner. Two things
1 – even though I got there via your site, Godaddy has already prepoluted with my ID# … if I were to buy via your site, would you still get a commission?
2 – OK … I found the afffiliate rather than the resellers page.
best…………valentina
Twitter:@goldenkoi[goldenkoi]
#4 by Ruth - Web Career Girl on January 20, 2010 - 13:34
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My chart would look crazy! I am doing about a million and one things right now so I’m actually going to note them down to try and figure out where my time would be best spent. But the good news is that I’m now starting to see the ‘link’ between each area of my business – that link is simply ‘me’, meaning that everything I do online with my name is ultimately important.
Twitter:@goldenkoi[goldenkoi]
#5 by Valentina on January 20, 2010 - 14:56
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So “Me Inc.” is your “holding company” everything from there onwards is a flow.
That is great that you are beginning to see the links between each area of your business.
Sometimes you just have to throw things out there before you can begin to connect the
dots …
Wishing you continued success in all your areas ………….
valentina
Twitter:@goldenkoi[goldenkoi]
#6 by Ching Ya on January 21, 2010 - 22:41
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Valentina, very informative site here.
First visit and I’m quite impressed with your knowledge. I have yet to embark in an affiliate journey officially but it’s good to read about it prior the day. Who knows, right? I agree at the point that you shared about choosing affiliate programs based on service/products we are familiar with. That’s so true, whenever I’m writing about social media app reviews I normally will try them out beforehand for I wouldn’t want people to be misguided with brief intro. We have the responsible to educate while sharing our experiences.
Thank you so much for visiting earlier. It’s a joy to meet you. I’m looking forward to knowing you better in 2010. Have a great one!
@wchingya
Social/Blogging Tracker
Ching Ya´s last blog ..How Blog Review Can Help to Improve Blog Traffic
Twitter:@goldenkoi[goldenkoi]
#7 by Valentina on January 21, 2010 - 22:57
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Welcome Ching Ya,
I agree with you about the responsibility … and I am so pleased to have met such people in our blogging community.
Love your site –
Please drop by often ……………valentina
Twitter:@goldenkoi[goldenkoi]
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