Mike Paetzold back again for day 2 of my visit here as part of The Old Bald Guy’s Blog Tour.Today the discussion will be on integrating your blogging, list building and email marketing.

As an example Valentina and I had a miscommunication and my post from yesterday did not actually show up until earlier today here. Because she builds a list she could get people here by sending out an email to those people.

Now the blog can integrate into your marketing with list building and email marketing in 3 ways.

  • Getting people to sign up while they are visiting the blog
  • Letting people know that you have added new information on the blog
  • Using the blog as a pre-sell for your affiliate promotions

Lets deal with them one at a time starting with adding subscribers.

There are numerous ways that you can add subscribers and I probably use most of them.

  • An offer to join in your side bar
  • A slide in that is delayed
  • Light box pop when they go to leave
  • The new ribbon opt ins that you see on the bottom of some blogs

Now some of those require a plugin or to purchase a script to run they will increase the number of subscribers that you get on your list.

Now depending on your autoresponder the second item can be automated to send out an email when you add a new post or to send out a notice of new posts every so often. Aweber and Get Response will tie in directly to your RSS feed allowing you to automate this process.

Anything that I can automate to save time and keep people informed are items I love to add to my arsenal. Check with your autoresponder provider to see if they have RSS automation if you do not use one of those two. A gentle reminder like that will help to increase your traffic.

The final item though is my favorite – Pre-selling your affiliate promotions.

With tougher spam filters making email delivery tougher and tougher if you use any of a number of terms like free, money making, etc this is a perfect way to incases your delivery rates.

Put your actual promotion on your blog where you can use those terms that help you sell but can ruin your delivery rate. Send a short curiosity arousing email and link it back to your blog post.

This way your email avoids the spam box and your promotion just may end up getting indexed highly on the serps. A winner all the way around.

Be back tomorrow to talk about finding the right niche and keywords for your blog.

 

About the author

 

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Mike Paetzold has been online since 2000 and runs numerous blogs and you can find out what he is up to at Mike Paetzold Recommends.

You can also find out and keep current with WordPress at his blog WordPress Made Easy.

Follow Mike on Twitter

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