Blog Income Life

Archive for the ‘Making Money’ Category

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but just as likely it may not.

In a recent conversation an interesting thought was lobbed to the small group of us.   We all professed to enjoy reading.  Everyone had their favorites.  Then someone said that yes, he liked to read – a lot but had recently moved away from spending as much time on reading as he had before.  Why?  Because someone else had said something to the effect that if you spend a lot of time reading, you are reading someone else’s thoughts, their ideas, that your own thoughts and ideas are fashioned by that of others and that you do not, therefore, think for yourself.

Now there’s an original thought – at least it is the first time I heard it, so to me it was original.  At first blush it seems to make sense.  But on closer examination, does it?

Just how original is anything?  It is said that there is nothing new or original under the sun, just interpretations, applications and adaptations and what we do with or how we put to use that which is not new at all.

I love reading.  Always have.  Fairytales and fables were a favourite staple of mine in the early years of schooling.  I think I learned to speak English much faster because I learned from something that I enjoyed.  The stories were rich in imagery, the language simple.  It seemed to me at the time that anything was possible and even though I was keenly aware that these were just stories, it was easy to take on the role of the hero or heroine of the story.  In short, they lit a fire in my belly.

One of my teachers in grade three was Miss Natalia.  She was one of the few lay teachers the school had and we children just simply adored her.  She was at once beautiful, smart, and because she did not wear a nun’s habit, relatable.  Her job was to teach us how to write proper sentences and perhaps we may have even gone to writing paragraphs at the time – but certainly no essays as yet.  At the end of the year she gave each of us a book, a different one for each child.  How she decided on the book I don’t know, just that she must have given much thought to each choice.  Mine was Lorna Doone, by Richard Doddridge Blackmore, first published in 1869.  According to Wikipedia, it has never been out of print.

Every summer we escaped the sultry heat of Yokohama and spent the months with my grandparents in the mountainous resort of Karuizawa. That year I took my book with me and over the course of two months read and re-read this classic tale of romance, intrigue, collusion, treachery, war and finally victory by the right, the good. Of course the hero and heroine lived happily ever after!  I was hooked.

From then on the local library became a weekly destination for me.  I went there every Saturday after completing my chores to return books and borrow new ones.  I got to know the librarian very well and she always had some suggestions.  She introduced me to magazines and other genres of writing such as mystery, adventure and science fiction.  As the years tumbled one after the other, if the library was not busy, we would even spend some time talking about a special article, or an author. That along with what I learned at school fashioned my thinking, which, according to the observation of my colleague’s friend above was not mine at all, that perhaps just plain brainwashing.

Hmmm.  Is none of us brainwashed?

But what if instead of brainwashed we used another word?  Schooled?  Well informed?  Knowledgeable?  Expert?

Ah, the beauty of semantics.

It seems that at different times in my life, a different read presented itself.  When my children were toddlers there I was immersed in fairytales again reading tales of Snow White and Puss in Boots and such at bedtime to my children.  Simultaneously my children and I were introduced to Dr. Seuss and Maurice Sendak whose iconic book Where the Wild Things Are particularly endeared itself to my son.

Raising a family and eventually working outside the home left little time for personal reading, at least for books.  I found that I could snatch an hour here and there and that was plenty for reading articles in magazines.  My favourites became The New Yorker, Harper’s Bazaar and Vanity Fair – god, once again I fell in love, this time with Vanity Fair.  At first I dismissed it as yet another T&A publication on  the magazine stands – certainly the covers do nothing to dispell the casual observer from this initial dismissal and it does indeed share shelf space with other magazines of that genre.

These days I have time to read books again.  They are not always literary tomes – in fact, hardly ever are.  No, these days I am more likely to have my nose immersed in the pages of How I Made My First Million On The Internet by Ewen Chia, or F.U. Money by my friend Dan Lok.  I also like to read anything by Malcolm Gladwell. I have all his books.

Malcolm Gladwell was first thrust into the limelight with his best seller The Tipping Point.  I don’t necessarily reach for best sellers, they are often nothing more than the end result of a well conceived and orchestrated marketing campaign – but might we, internet marketers take a page from that observation?  Nevertheless, pick it up I did. Immediately I was mesmerized by this author.

There was something completely different about Malcolm Gladwell.  His writing style wasn’t exactly riveting.  Paragraphs run on for in some instances a whole page and often I found I had to reread something to get the gist of it.  No. It certainly wasn’t his writing style that captured my attention, it was well, that he was different.  He did not think like most.  Like an engineer or a scientist, he looks at things and sees what others do not, but unlike engineers and scientists he writes in a layman’s language, so even though his paragraphs may be cumbersome at times, they are completely understandable.  Malcolm digs deep, questions everything, presents his point of view without necessarily being judgemental.

So what has this got to do with independent thinking or the lack of it when all you do is read what others write?  I am currently reading Gladwell’s What the Dog Saw.  It is a collection of his original essays that were published in The New Yorker Magazine where he has been a staff writer since 1996.  Each chapter is such an essay.  I read one here and there, in between my other readings.  I like them because they are thought provoking and as such need time for proper digestion.

This morning, before sitting down at the computer to write this post I read the chapter “Something Borrowed.  Should a charge of plagiarism ruin your life?”  Ironically it is about originality and just how original is original.  He talks about copyrights and stolen intellectual property.  It is far too complex to discuss here, but essentially, we come back to the saying that nothing is new or original under the sun so indeed, if we read just what others write, do we think for ourselves or do we just parrot that which has been ingrained in our sponge like brain?

I think that it’s both.  Reading what others write opens up horizons.  Moreover, the more we read the more likely we are to run into opposing opinions which then hopefully, engage our brain into thinking for ourselves.  At the very basic, while I enjoy reading the articles in Vanity Fair, I do not always agree with the slant taken on the topic by the journalist.  I acknowledge that a journalist is not devoid of subjective content and has earned his or her stripes to be so, having graduated from being a reporter to that elevated distinction of being a journalist.  So to bastardize Nitzsche’s “I think therefore I am”, I’ll say that “I disagree therefore I am independent”

Of course our values and philosophies have been fashioned by much in life, that what we read being just one of them.  But if we were to subscribe to everything we read, we would be mere robots making no distinction between the different washings that our brains undergo

… or how else would you explain  the Malcolm Gladwells of the world?

Why would anyone ever want to deal with ten when one can handle all?  Central based management eliminates layers, promotes efficiency and peace of mind.

Well, call me a nutcase but I don’t buy into it.   For online as well as offline I like to decentralize and that’s true for my  personal as well as blog income business services.  It may mean a little more work but that’s the way I prefer it.  Centralizing in my view is surrendering unnecessary control and no, I am not a control freak (at least I don’t think so).  It’s the way my daddy brought me up and for good reason too!

This is a conversation I have had on and off for many years.  For the last few it seemed to have retired into a dormant state .  A few weeks ago it stirred, awoke and surfaced again and it just won’t go away.  I thought you might like to weigh in with your point of view on this – besides I’d love to know what your opinion on this subject is for while not exactly earth shattering it does impact every one of us in some way or another.

Central or regional management?  That has been an age old battle in the corporate world and depending on the trend, objectives of the company or the personal preference of the top man at any given time, companies have taken one route over the other suffering confusion, issues  of resentment, loyalty and trust in the transition.  It seems that when a company’s fortunes are  contracting the troops are reigned in, when fortunes  are on the rise employee empowerment becomes the modus operandi.

Centralized management may be an operative model for corporations and governments too, but I question its validity when it comes to You Inc., especially to those of us who are on the internet to earn an online income.  The issues are small, but then as you grow so will the issues.

There is a school of thought that subscribes to centralizing as much of your internet marketing as possible.  Some of the biggest names support the concept.  Bundle up as many services and buy them through one provider whenever you can.    The obvious pro for such a system is that you have everything ready in one spot, don’t have to go looking for things – they are all there under one roof, so ease of access and efficiency rule.

But I prefer to purchase my services independently rather than bundled and directly from the vendor if possible.  My father was a business man.  Historically my family have had to fly by the seat of their pants – long story but it began in 1917 in Russia when the Russian Tzar lost his country and his life, whilst my grandparents on both sides merely lost their country.   So this might be taking it to the extremes but my father often told me that how not having all the family eggs in one basket enabled them to first make a life in China then Japan eventually Australia … and then here I am, in Canada!

What I learned at my father’s knees was that one should not give up control over that which is yours.  So I come by this bullheadedness quite honestly.  At the most basic level of my blog income business I buy the following services separately:

-         DOMAINS: I use a broker, Go Daddy, even though I may be paying a bit more than if I used another broker because amongst other things, I find their services and support to be outstanding.  No Go Daddy is not the actual registrar of domains and to be honest, I,m not sure but I don’t think that you can buy domain names directly from the registrar.

-          HOSTING: I could, but don’t, have Go Daddy host my sites, instead I use Hostgator.  Hosting is their specialty and once again I have found that their support has been exceptional.  On the reverse side, I could but do not buy my domain names through Hostgator.

-          BLOG PLATFORM:  I choose to use Wordpress Direct.  This is a second layer, if you will, on Wordpress.  This appears to be contradictory to my mantra of buying direct from the service provider.  I have good reason.  For someone like myself who is not the best at tech type stuff (and not wanting to be a master of all) I like this platform because they offer full support.  They do the initial heavy lifting but I still have direct access to the back end admin area of Wordpress.  Once again I could but do not use Go Daddy as my site platform.

What if I had decided to use Go Daddy as my one stop shop for the above three services and something went wrong.   I don’t just mean that Go Daddy would go down.  An extremely successful internet marketer I know had come to some sort of an impasse with his domain broker.  The breakup was not pleasant.  Imagine the additional work he would have had to go to move his many, many sites from the domain broker’s basket   Fortunately, he subscribes to the same principles that I do.  All he needed to do was move all his domains to another broker.  The adjustments were minimal.

I have spoken with people who bought their domains through their hosting service.  The hosting service disappeared.  They had no idea how to recover their domains. Moreover it was not clear if it was the host company or themselves who were registered as the owners of the domains.  Eventually after much hair tearing they were able to find the domains and come to a happy conclusion .   In my instance, should Hostgator run into difficulties I know  that my domain names are not affected.

This is just an example.   It is obviously over simplified.  I use it to illustrate my point.

As you begin to earn more and more from your online business you will want to outsource some of the daily tasks.  What are your thoughts on this?  Would you prefer to centralize, appoint a company to handle the many aspects of your business and just deal with one person?  Or … would you rather select individuals who specialize in certain tasks and have them report to you?    Which model do you think is better suited for you?  Why?

Just a quick note – my trusty museum vintage computer died this morning … I am at the Future Shop store looking at a Samsung which the salesman tells me uber tops (the other one is a Toshiba.  Taking this opportunity to let visitors know that as soon as all is up and running all the reviews etc. will be continued .

Till then – To Your Awesome Life

Valentina

Growing your blog income through affiliate marketing is an ongoing process.  Seasoned affiliate marketers plan their campaigns months and sometimes even years ahead and often have several running simultaneously for each of their niches or affiliates. It takes time to get to this level of expertise and efficiency – and money to automate and outsource.  Take a deep breath.  You do not need to start at that level but if you want to earn a healthy online income then start you must.

One of the easiest ways to plan affiliate marketing campaigns is to center them around events, seasons, celebrations etc. The obvious are Christmas, New Years, Valentine’s, Mother’/Fathers’s Day … and so on.  No matter what your niche is one you can definitely work one or two of these special days into your marketing campaigns.

But why not separate yourself from the pack?  Everyone is selling at Christmas and it’s not to say that you shouldn’t, but did you know that there are dedicated “days” or months to just about anything  and everything under the sky?  The narrower your niche, the more bizarre the relevant topic day, the more attention you can draw with your advertising.

An example might look something like this:

Niche:  Left handed people
Domain:  LeftHandedPeople.com

Is there a Left Hander’s Day? Yes.  August 13.

Now is the time to start preparing for an all out campaign that should launch sometime in July.  But you need to start to have all your tools in place and there is no better time to start than now.

1.  Do you have a mechanism to capture leads?
If not think about what it might be that would entice your blog reader to register and leave their name and email.  Here are some possible options:

- weekly or monthly newsletter
-  e.report on being left handed: 17 – 20 pages on what it means to be left handed
-  e.book on famous left handed people – write one yourself, or check around to see if there is one that is available for PLR(Private Label Rights): 50 – 70 pages.

2. Decide what your offer is going to be.
What about left handed mugs – message on the mug appears to the right of the handle.  Or left handed scissors?  Left handed golf clubs.  The list is endless.

3.  Dedicated domain name.
You do not need to buy new domain name, you can have a sub-domain that would look like this:

LeftHandedPeople.com/August-golf
LeftHandedPeople.com/August-mugs
LeftHandedPeople.com/August-scissors

4.  Contact your affiliate vendor.
See if you can work out a one time offer for their top selling product.  Now you have a special price  for your unique market: the lefties.  It is estimated that 7% – 10% of adults are left handed.  That is a narrow niche yet a significant market.

5.  Write your ad:
Write your copy for the sales letter – this is the long sales letter telling your prospects why they need a new set of left handed golf clubs. Check and see if your affiliate vendor already has one.  If you are going for more than one item have a separate sales letter for each one, as in example  #3 above, it should be a different sales letter and domain for  golf clubs, the mugs and the scissors.  Not everything has to be different, just a few words and phrases to reflect the offer.   Have these ready to go for first week of August.

6.  Marketing blueprint:
Decide how you are going to market this.  Start warming up your prospects.  Pre-write a set of autoresponder messages that will start going out mid-July.  Space the messages by several days, decrease the spacing as August 1st approaches.

7.  D-Day
August 01:   the mass promo goes out to everyone on your list. Put up banners on all your relevant sites.  Put out a press release :  “Lefties Rule August 13″ and submit to all press release directories.  If you have the budget by all means submit to those that are fee based, but if dollars are scarce use the free directories service.

8. Daily Activity:
Have something happening on the net every day until the 13^th – newsletters, blog posts, forums, see if you can get guest blog space on some of the more popular blogs.

9.  August 14:
Tally up your sales.  You may still have some straggle in after the date but the majority of your sales should be in by the 14th.  Review everything:  what sold, what promo delivered most traffic, what venue converted most, which gave the biggest return on your time/investment.  Make immediate notes and make the tweaks to next year’s promotion while they are still fresh in your mind.

File away till January or February of the following year.  Dust it off then, make changes, add new things you may have learned in the interval.

For a list of holidays/bizarre dedicated days etc. go to:

http://www.brownielocks.com/month2.html

For example, did you know that February is National Start a Business Month?  I didn’t either.  This morning I was pleasantly surprised when while  doing  my blog rounds I read this post on Pat’s  Smart Passive Income blog.  The article is on whether you should form an LLC for your business.    You will notice that this is part I.  Now Pat is a real savvy blogger who pulls in significantly more than just coffee change from his blogging.  Dollars to donuts he has shingled several posts and put a small campaign together that will garner him some extra sheckels, I mean, who isn’t interested in starting a business these days?

Chances are that the first year you do this, the results may be less than sterling. Here is what you will have achieved:

-  an affiliate marketing model centered around specific holidays
-  established control(s) campaign for your left handed market niche

For a list of holidays/dedicated days etc. go to:

http://holidayinsights.com/moreholidays/index.htm

Don’t go hogwild now.  You probably want to mix them up – you know, the odd ball days with the more mainstream ones, don’t forget Christmas or Mother’s & Father’s Day!

To Your Awesome Blog Income Life!

Valentina

Growing

-

Today’s blog income post will be a follow up to last weeks Affiliate Marketing: Establishing A Control .  I will examine the process to step 1 in establishing a control: advertising.

But first Today’s Olympic Moment! Brought to you by Blog Income!(another benefit to owning a blog – being your own sponsor!) – Smell of Gold Turns to Taste of Gold!

Canadians across the nation are doing the rain dance, whooping, hollering and stomping it up as they celebrate  “Alexandre the Great” in winning the first gold for the host nation at Vancouver’s Olympics thus ending the country’s drought of winning gold on home turf.  I mean Canadians are known to be nice and hospitable but we have to draw the line somewhere!   Sweet!  Congratulations Alexandre!

Now to the topic at hand: 5 steps to a successful ad.

1.  CREATE OFFER
What is the offer?  Speak Spanish in two weeks!  Travel in luxury on a pauper’s budget!  Whatever your offer is you need to capture the interest and curiosity of  the viewer so that the ad is clicked on.

2. WRITE THE AD
Obvious as it seems I have seen in the offline world where people just throw something up without giving much thought to what they are saying.  I suspect the same happens here in the online world. The shorter the ad, the more important it is to fine tune it as much as possible.  Good ads come in three parts:

The Headline.  Lets see what we can do with traveling in luxury on a pauper’s budget.  Here are some options:

- Broke Student Travels in Style:
OK.  Nothing terribly compelling but the general idea is intact

- Luxe Travel on Student’s BudgetGetting stronger. But what about

- Luxe Travel on Pauper’s Budget
I like the word  pauper more than student, I think it is stronger and more likely to arouse the curiosity.

The Body. This is where you write about the offer in two to three sentences at most.  Make it interesting and compelling.  Punch it up.

Call to Action: Download your free report now.

3. PLACE THE AD
Another obvious.  Look at your options.  Do you have a budget?  If so look at Google Adwords, Ezines and Newsletters that take advertising.  If you are new to affiliate marketing chances are that the budget is slim to none.  The first place is to put it up on your own site or blog.  A banner is more likely to attract attention than just text.  You can design a cool ad for free at http://www.addesigner.com/

4. TRACK RESULTS
There are lots of ad tracker services on the internet, many for free.  Just do a Google search for “free ad trackers”.  One that looks good to me is http://www.clickaudit.com/ .  Wordpress also has some free plugins that can help you track your ads.  I use Pretty Link which is proprietary to WordPress Direct.

Track your results. Congratulations, you have now established your first control.

5. REPEAT
Repeat the process.  Make a few small adjustments.  Don’t revamp the whole ad and its process unless it gave you zero results.  Success comes in fine tuning and fine tuning is not a re-haul.

To Your Success in Affiliate Marketing!

Valentina

Uber fashion statement of the season:  red mitts!  Yup! The lowly mitt is the hot, “must have” accessory of the season  and has been seen hobnobbing with the best on the Great Wall of China, in front of the Eiffel Tower, in Moscow’s Red Square and on the hands of Kerrisdale cafe patrons, Barbara and Jane!

Whoduv thunk?

Red mitts with the Olympic logo on one side and Canada’s  Maple Leaf on the other  are the official 2010 Vancouver Olympic Mitts, the hottest, or should that be the coolest, fashion item this winter.  The marketing was pure genius.  Stores just can’t keep them in stock!  Friends and relatives from afar ask but for one thing:  “Please send us your red mitts!”

Onward!

The usual Thursday at The Point today was pre-empted by the Olympic Torch run.  Regular readers here know that Thursday afternoon is my friend Cheryll’s and mine Mastermind of Two at the Café Capanna in Point Roberts.

Tonight is the eve of the 2010 Vancouver Olympics opening.  The Olympic Torch has been making its way from Athens for many months now.  It passed through my neighborhood yesterday.  I missed it.  Today it was scheduled to pass through Cheryll’s neighborhood – damn it!  I certainly wasn’t going to miss it again!

We didn’t cancel our MasterMind of Two – we simply moved it to a café in Kerrisdale where we worked on our internet marketing as we do every Thursday.

Then a series of “What are the Chances” followed.

As we are about to wrap up for the afternoon so as to stake out our spot for cheering on the Torch Bearer at 4.43 p.m precisely at the crossroads of West Boulevard and 45th Ave,  a couple of women walk into the café.  They order their lattes and sit across from us.  Aha!  I spy the red mitts!

Could I take a picture?

Yes…

Cheryll looks at the women and thinks that she may have met one of them.  Turns out that they were neighbors years and years ago!

Next.  We are standing on the sidewalk milling with the crowd waiting for the Torch to come through. Another friend of Cheryll’s whom she hasn’t seen for a long time arrives.   Chit chat, chit chat.  Pat is her name.  She and her husband have moved away to one of the islands and maintain a small condo in the city.

The Torch is run in relays.  In the photo to the right the arriving torch bearer lights the torch of the next runner.  It was such a small thing.  Took only a moment, but that moment was electrifying.

We continue to chat with Pat.  This is her second viewing of the Torch today.  She had gotten up early in the morning and made her way to a burb clear cross town and then some to watch her son run the torch at 6.00 a.m.  We learn that he is a former Olympian.

Hmm.  Just the other day I met a former Olympian. Chris Farstad, a bobsledder.  He was our guest speaker at the monthly Real Estate MasterMind group that I belong to.  He gave an outstanding  inspirational speech.  I thorough enjoyed it and to boot I learned more about bobsledding in the twenty minutes than I knew in a lifetime!

I am curious.  I ask Pat what sport did her son compete in?

Bobsledding.

Vancouver is not exactly a hotbed of bobsledders.  What are the chances?  What is his name?

You guessed it.  Chris Farnstad!

What are the chances?

Don’t you just love it when chance and life meet?  I think that much of what we do in life is like that – but it isn’t chance at all, at least I don’t think so.

Wishing you many “chances” of success in all that you do!

Valentina

What is a control?

In its simplest form a control is that system, process or campaign that produces the desired result; in affiliate marketing that result is sales.  The campaign that delivers the best sales results becomes the control.

The dilemma that an affiliate marketer faces is do I first set up a system or do I first make the sales and build a system around that result?

Answer:  yes and yes.

Sales is the backbone of any successful business – you can have the best product in the world but without sales you have no business.  By now you have selected your affiliate product.  Here is what a typical marketing funnel looks like:

You now have the bare bone structure for a system. That is where you start.  Lets examine the flow of such a funnel:

1. Advertising:
   First you have to create the offer.  With affiliate marketing, especially with information products, this is often already done for you. But remember if you send your prospects directly to the affiliate’s sales page, you do not capture the lead.
2. Capture:
   The way to get around this is to create your own offer.  It can be a free newsletter, an e.book, an introductory 7-day course, a CD or some other ethical bribe.   The idea is that you give it away for free.  It should be something that is in alignment with what your affiliate product is.  Let’s take my affiliate Atomic Blogging which is advertised on this site as an example.

   My options are:

a)  Just put up the banner which when clicked goes directly to the vendor’s sales page.  If the visitor buys, I make a commission.  That is good.  That is the job of the banner to the right.

or

b) Develop my own ad.  I have done this with the ABC’s of Blogging banner which you see on this site.  This is a free PDF on blogging for money.  When a visitor clicks that banner, they are directed to a capture page which asks for their name and email.  This is needed so that the visitor can receive the link to the download.

When the visitor submits the information it is directed to my autoresponder which “captures” the visitor’s name and email and immediately sends out the link to the PDF download.

I now have a qualified lead.  I know that this person is interested in blogging. The name is loaded into my blogger prospects list. My loaded autoresponder follows up with an email within 24 hours inviting the prospect to purchase Atomic Blogging

3.  Follow Up:
I am currently working on another option. After clicking on the download link, a popup sales page will appear with the Atomic Blogging offer.  Why?  Because the visitor is in action mode and may be ready to make a purchase right then and there.

Because this involves some tech type stuff my goal is to have it all up and running by the end of the month with tracking implemented for each option.  The method that delivers the best results will become my control.

4.  Relationship Building
Not everyone that downloads the free PDF will buy the Atomic Blogging product.  These people will receive my pre-loaded, time spaced  emails with helpful information on blogging.  Some of the pre-loaded messages may include some information on Atomic Blogging which hopefully convert into a sale.

5. REPEAT.
Each option is a separate campaign.  Each will be tracked to the minutest detail.
The campaign that becomes the control will be the one that all other campaigns will be measured against.

It is best to run your control several times, tweaking where necessary.  Run the identical campaign but with two small differences and test to see which one pulls in the better results. It can be something as simple as the placement of a word.  This is called split testing or put another way it’s fine tuning the art of internet marketing and the way to building an enviable blog income.

To Your Awesome Blog Income Life!

Valentina

Before I get into the week, I thought you might be interested in these photos I took just a few weeks ago.Once a month on a Saturday afternoon a small group of us get together for a friendly game of Cashflow.  Today was that Saturday.  We have a good time, but more importantly we are learning the art of the deal.  Our host is a master at the game, both on the board and on the real boardwalk doing the deal.  Recently he and his wife bought some metal – silver metal.  This is a photo of their stash.

This little bundle of silver, 412 oz to be exact,  is worth $7799.16.

This second  photo is a 1/20 of an oz gold coin and is worth $58.24. Just to give you an idea of the difference between silver and gold … if that stash of silver was gold, it would be worth $479,856.40

All prices are based on the price of each metal on the date of purchase net of fees.

Today we decided to make the game more interesting.  Starting next month we’ll all throw in ten bucks.  The winner will get a 1 oz silver coin.  Overage stays in the pool to eventually fund an ingot, then a bar and perhaps eventually a brick.  I think it’s a lot more fun than just cash.  Eldorado anyone?

Now to the week at hand and the blog income life:  there was lots of internet marketing stuff but not much blogging. The week began with the Monday Master Mind meeting, which now has a name:  Internet Marketing MasterMind Group.  In my MasterMind Series over at Dave Doolin’s  I wrote about the formation of a third mind wherein things begin go move in a certain direction, without directing.  This Monday I had such an experience.  One of the members and I found out that we have a mutual connection – we are now talking about a strategic alliance.

Then there is the Internet Marketing Bootcamp.  Of course there was homework which took some time and effort.  I am putting up another blog on the Wordpress platform but  this time without the benefit of Wordpress Direct.  I want to have a better understanding of the underpinnings of Wordpress and I thought that putting something up from scratch would be a useful exercise.  It is – if somewhat painful.

Friday was a full day with my monthly Smart Thinking MasterMind Group.  This coming week I will post some of the things that I took away from this day that can apply to the online world.  During the time that we devote to “masterminding” members with their business, I took the opportunity to have my Blog Income Life  turned inside out.  I was pleasantly surprised that marketing wise it is on track based on traffic, conversions, and sales. When the numbers are crunched the ratios are decent after all.  Whew!  I also got some good feedback on how to fine tune some areas.

New Posts This Week:

Musings on a Sunday Morn …On Money, Elitism & Olympics: 31/01/10
With the Olympics on our doorstep I took the morning to express my thoughts and in that way pose a reply to those who are the perpetual complainers on monies being spent, on elitist athletes and why the Olympics.  I like to see people rise to the top of their game

Month in Review – January 2010: 01/02/10
Traffic increase by 78.22% over last.   First time on Google page one for keyword phrase “Blog Income”.  WooHoo!  Sam over at Financial Samurai has thrown down the gauntlet (or whatever it is that samurais wear) to members of his community to get their blogs to an Alexa ranking of under 200K :   Creating Power Friends: Samurai’s Alexa Ranking Challenge

Meet My Friend – Author Wendy Atkinson 02/02/10
What’s the point of owning a blog if you can’t occasionally bring out the pompoms and cheer on with a big Sis Boom Ba! for your chum?  Meet Wendy Atkinson, brand new published author and imaginateure (I think I just made up a word) extraordinaire.  Read the post and then hop on over to Amazon for your own copy of  Law of Attraction A Fable: Mr. Moon & Friends’ Simplified Blueprint to Health, Wealth and Happiness

Till next time …

To Your Awesome Blog Income Life!

Valentina

Now that you have selected an affiliate to promote and bought a unique domain name it is time to fill your box with some basic tools.

1. YOUR OWN SITE –  LANDING PAGE

The good thing about affiliate marketing is that the better affiliates already have collateral material ready for you including the “long sales letter” if you want to use it.  You could just redirect your new domain name to your affiliate URL – that way the traffic goes directly to the vendor’s site and buys the product.  You get the commission.  Easy as pie.

But you really want more.  You want to capture that buyer’s name and email address so that you can send your newsletters, emails, updates and valuable information to your customer.  That is where your own landing page …  alternately referred to as a squeeze, portal or capture page comes in. Now each of these have shades of difference, but basically their main job is to entice the visitor to give you their name and email address.

This is merely a mini site that is a page long – in this instance a “page” is not a designated size, it can be a short 5 x 8, a typical 8-1/2  x 11, or, go on and on like a roll of paper.  On this page you offer an ethical bribe so that the visitor gladly fills out her name and email address.  That ethical bribe can be in the form of a free ebook, a video or cd, a subscription to a free newsletter or if you can afford it a discounted price to the affiliate product (limited number, limited time), but in order to receive these they need to register through your landing page.

2. HOSTING

If your blog is already self hosted then that is where you host your new affiliate domain name.  I use Hostgator . This was the host that was recommend when I was going through the 30 Day Challenge last summer. I find their customer service to be excellent and their pricing is competitive with other hosting companies.  Another company I see cropping up more and more often is Blue Host.

3. AUTORESPONDER

An autoresponder manages your list.  It is a way to stay in touch with your prospects, to build rapport, establish credibility and promote new products and services.  You can program a thank you page to show up after a product has been purchased.  You can keep your prospects and customers updated on new developments in your business.  An autoresponder can have sub lists so that your customers are separated from your prospects, or perhaps they responded to different promotional material that way you can customize your messages to sync with their interests.

One of the most important features of an autoresponder is that about 90% of it is on autopilot – periodically you will want to interrupt pre-loaded messages with something new and fresh with a broadcast.  Use and abuse your autoresponder, it is there to serve you, your business and your subscribers – the more you know about how to use it, the stronger your business will be. A good autoresponder starts at about $10 per month and increases as your prospect list grows.  I use iContact . It was recommended to me by my mentor as a user friendly service and indeed I found that the learning curve was minimal.

4.  LINK TRACKING

Test, test & test again and make sure that everything you do to market your affiliate is tracked precisely.  What link tracking does is that it gives you information on every URL that you have published, whether it is by email, advertisement, articles, pay-per-click, even offline. A link tracking software is way over and above the statistics that your platform system or hosting company provide – those are just an overview of traffic and the source of that traffic. 

As you become more comfortable with your affiliate marketing efforts, you will want to mine deeper into which ad or words or  title drew the most traffic and converted in sales.  You can subscribe to a monthly link tracking software such as Website Gear from $10 a month or buy from about $300 upwards.

5.  LINK CLOAKING SOFTWARE

You don’t always need link cloaking but it is a good practice to get into.  What does link cloaking do?  It changes the original URL to a different one, while still leading the visitor to the same destination – in other words, the original URL is cloaked, or hidden. One of the reasons you may want to cloak the original URL is for sheer appearance.  Have you seen URLs that take up a whole line, something like (not a real URL)

http://www.valentinasaffiliates.com/linktracking=img&affID12345

I have seen URLs that are twice the length of the above.  Not only does it look cumbersome but it is much easier for the link to break, or it can be so long that your prospect needs to cut and paste it into the browser bar – some just won’t bother and another sale is gone.

Another reason to cloak your affiliate URL is, well people can be funny.  Onliners are becoming insreasingly savvy and recognize an affiliate URL when they see one.    Sometimes, for whatever their reason might be they don’t want to have someone make a commission on their purchase so they eliminate that part of the URL that is affiliate sensitive and buy directly from the vendor… I know, the price is the same, go figure!

There are URL shortening services such a Tiny URL which are free.  The problem is that you have no control over how long the redirect will last.  Affiliate Cloner Software will do the job for a one time fee.

There will be other tools that you will want to add to your toolbox.  The five mentioned here are a good start and signal  your professionalism.

To Your Awesome Blog Income Life!

Valentina

Last week I had the honor of Mike Paetzold guesting here at Blog Income Life.  Mike’s posts were mostly directed to blogging yet the very same principles apply to affiliate marketing.  That’s how we get better and stronger  – reps at the gym build your body muscles, reps on the internet build your marketing muscles

Ewen Chia of Secret Affiliate Weapon says that when you master affiliate marketing you can your write own paycheck any time you want.  This self made mulit-millionaire made his first million focusing on affiliate marketing. In his book How I made My First Million on the Internet, Ewen sets out the step by step process that he employed to bring in the big bucks.

What is so powerful about affiliate marketing is that you do not need to have a product of your own.  You profit by someone else’s research, development, production and fulfillment.  All you need to do is promote and convert your promotion into sales. In other words you get to make money without the worry, stress and up front costs of developing a product.  You can even be choosy and take on products that are proven to convert well, its like betting on a sure horse.

Here are some basic tools that you will need to have:

#1.  HANG OUT YOUR SHINGLE

Tell the world you are open for business.  How are you going to promote your affiliate product?  Of course you can put up banner ads on the sidebar of your blog, as I have done here, but that of and on its own will not bring you many sales.  Have you ever noticed that in the offline world  big brand names appear in so many different media venues?  Coke ads  for example  appear in magazines, on billboards,  TV, as sponsors for major events, co-op with movie theaters, restaurants, and the list goes on and on.  That is marketing at its most.  As an affiliate marketer you need to do the same with your chosen product.

#2 – DIRECT MARKETING

One of the strongest methods of getting a message to your market is through direct opt-in marketing.  Strictly speaking direct marketing is the flyers and leaflets and “junk” mail that finds its way onto your porch or mailbox.  Internet marketing pioneers learned much from this method and with a few adjustments here and there developed a system that works.  So when I say “direct opt-in marketing” I am really referring to getting your message to your market’s inbox.  How do you do that without spamming?  You build an opt-in list.

#3 – OPT-IN LIST

This is a list of people in your market who have opted in to receive information from you.  It is permission based marketing by email that goes directly from your autoresponder to their inbox.  This is how you send them information about your product, about any specials that you may have, or an introduction to another similar type of product that may be a good add on to what they already have.  This works for both informational product as well as physical.

An example of this is the ABC’s of Blogging banner ad at the top of this page.  When you click that on you are taken to a long sales letter at the end of which you are invited to submit your name and email address and for that you will receive the link to a free PDF download of my e.book ABC’s of Blogging for Money.  Many marketers publish a newsletter and offer a free subscription – you may have seen such invites on other blogs.

#4 – VIRTUAL BILLBOARDS

Everything in the virtual world has a twin in the “real” world.  Virtual billboards  are mini sites and they are a full blown ad for the product that you are marketing.  Typically a good affiliate program will already have this type of collateral material ready for you,  and you can just go ahead and drive traffic to that mini-site, but it would be better if you could somehow manage to collect an opt-in before your prospect goes off to buy the product.  Don’t get me wrong, a sale is good but it’s better if in the process you can also add the name of the customer to your own list.  A future post will deal with how you can do this.

In future postings I’ll cover additional ways of growing your list.  As a point of clarification RSS feeds and email via Google does not contribute to your list.  Those are people who just want to know when you have fresh content on your blog or site – the contact information belongs to Google and you do not have access to it.

#5 – EZINE ADS

Look for online publications on your topic, be it a newsletter or an online magazine and place an ad.  This is going to cost money but you are advertising to a qualified target market.  Be sure to get the circulation numbers and other logistics such as the readership percentage and typical click through rate for each ezine broadcast.

These are some of the ways that you can promote your affiliate products.  As with anything it is starting, testing and tweaking.  It is best to start with one method, massage it till it starts to make money, then expand on the same method, when you get real good at it introduce another.  Indeed,  master affiliate marketing and you will be well on your way to living the big awesome on your blog income.

To Your Awesome Blog Income Life!

Valentina