What a month!  Where do I begin?

How about starting with the end?  The Olympics.

The Olympics Closing Ceremony was on the last day of the month – yesterday.  We in Vancouver had the distinct honor of hosting the world to the 2010 Winter Olympics.  What an exhilarating experience that was!  I have to admit that many a time I absented myself from my computer and spent the hours glued to the TV, watching as the best of the best squared off each other for that most desired of metals – gold!

There is so much I could write about these 17 days.  As always I am amazed at the strikingly small difference between the finalist and the last – fractions of seconds.  That would beg the question that perhaps this is just a crapshoot, that on any given day the last place athlete could just as easily be a first  place finish.  But then you need to look deeper – and when you look at the performance of each athlete at world class events leading up to the 0lympics, the results have typically been consistant across the board.  Top three almost always place top three.   It makes me think that the athletes have the same potential, their talent is outstanding – so what is it that makes the ultimate difference?  That would make for a good topic for a Sunday Morn Musings … and perhaps it is something that we internet marketers could take a page from.

And speaking of which, there was no Sunday Morn Musings this week!  Nor was there a The Week that Was.  For that matter there were precious few posts in February (just 15) and only 2 in the last week!

You know how they say that the road to hell is paved with intentions – and they do.  My intentions were to post on Saturday and Sunday.  Early Saturday morning my trusty albeit museum vintage laptop expired!   Yup!  It just died!  Now I have to admit that this was not as sudden as I would like to believe, for several weeks now Dear Laptop had been giving me clues that it was not long for this world, and after four and half years of loyal service with no breakdowns or glitches of any sort it wasn’t just being capricious, its just that I was  hoping that it could last another month or two – or miraculously six!

Have you ever spent a whole two days without internet?  Addiction is one thing – but the falling behind in everything is another and most frustrating.  The good thing is that I now have an awesome machine that is sooooo much faster, has lots more bells and whistles and my goodness!  Have the prices of PC’s come down!  I had a MAC as my next machine but with a difference of $2000 for the time being I thought that sum would be better put to use for marketing and earning shekels … another time cher MAC!

I have to say that I am grateful that Dear Old Laptop performed well during the two-day workshop I attended on Thursday and Friday.  Matt Astifan from my Monday Night Internet Marketing Mastermind which I mentioned in my Power of Mastermind series put on an excellent workshop on social media (more about that in the future) otherwise I would have been up the proverbial creek!

One thing about brand new computers – it takes time to get used to the new programs, the idiosyncrocies if you will.  On my old computer I had Gadwin for my printscreens.  I downloaded it here so that I could include the screen shots of my February results.  For some reason it isn’t working in the way it did – it captures everything including tool bars at the top and the sidebars.  I am sure there is a way to capture only that which is relevant, but it will probably take time.  So I’ll just give you the results below along with my comments.

#1.  Traffic:  Visits:  475 – up from 360 for January which is a healthy 36.89% .  My goal is to increase traffic by  10% – 20% each month.

#2.  Search engines delivered 5.68% of the traffic.  You may recall in my January report that SE had fallen to below 1%!   So the move up to almost 6% is encouraging.

#3.  Alexa moved up from 404,842 to 307,910.  I know that there are those who put little stock into Alexa rankings, but it is still a measure that is taken into account when the value of your website/blog is assessed – you can charge more for ads, you can sell your site/blog for more, and besides, I accepted Sam’s  Alexa Challenge at Financial Samurai to reach a ranking of under 200K by July.  Remember, with Alexa, the lower the number the better.

Lessons learned:

#1.  Publish.  Publish,  Publish.
For blogs still trying to establish themselves, daily posts make a big difference in traffic.  I have noticed that on the days that I have new content the visitors increase.  Most successful bloggers do not scale back their publishing from daily until they are well established with the search engines and have amassed a good loyal following.  Some stay with the dailies, think Darren Rowse of Problogger

#2.  Carry Inventory
Have a stash of articles ready to publish for those times when other activities (Olympics) divert your attention from your business. Carlos  Velez of Conscious Me wrote an excellent two part article over at Website In a Weekend –  Benefits of Prewriting and he’s also thrown out a Prewriting Challenge.

What’s Up for March?
My focus continues on traffic – that will be a recurring theme not only for this quarter but for the year as a whole.
- Staying within the 20% growth per month, that would be 570 – so I’ll stretch that to 600+ in traffic
- Gee, wouldn’t it be great to reach the under 200K Alexa by end of March?  Lets see how close I can get to that.
- Finally, definitely, increase frequency of posts, in February the trend was 1 for each two days – well if I can make that 1 per 1.5 days it would make a huge difference.
- Put into practice some of what I learned on social media at Matt’s workshop.

That’s it folks!

To Your Awesome Blog Income Life!

Valentina

Tags: blog income, Internet Marketing