Archive for category Goal Setting

Five Steps To Keep Your Blog Income Goal On Track

Are you on pace for your 2010 internet marketing goal?

In three weeks and a day the first quarter of the year will have come and gone.  If you are serious about your blog income business this is the time to take a quick overview of where you’re going, where you are and where you’ve been so far this year.

Reviewing your progress in anything that you do is critical to success.  Goals drive success.  So you need to review the progress of your goal for the year.  I review by day, week, month and quarter.  I don’t spend a lot of time on all the details, but come the end of a quarter,my blog income business undergoes a microscopic review. Year to date results are tallied  and adjustments where necessary are made.

This is a good time to take a quick overview of the current situation vis a vis your blog income goal.  With three weeks to go there is still time to save the bacon.

Am I on track?

NO!

Do I know how far off track I am?

YES!

Here is a quick way to review your progress and maximize your internet marketing performance:

1.  Goal.
You can do this for any part of your life, but for the purpose of this blog and post let’s stay with your blog income business.  What was your goal for the year?  .

A common annual goal is to achieve a certain income.  Assume that your goal is $100K  for all your internet marketing streams.  A very simple plan might look like this

1Q = $10,000
2Q = $20,000
3Q = $30,000
4Q = $40,000

Total = $100,000

2.  Progress to date:
What is your year to date income?  With three weeks to go, if you do not make some quick adjustments will you achieve $10,000?  If not how far off the mark are you?  If the shortfall is just a projected thousand or two, what can you do to turn up the heat.

3.  High Gain Activities

A quick review will tell you what in your marketing mix has worked the best and brought you the money to date.  You will notice that every time you took action there was an upward  spike in the results.  Very quickly identify the action that brought you the most income.  Take that model and ramp it up for the rest of the month.  If it is affiliate marketing that is the major contributor, see which affiliate product contributed the most to your bottom line.

4. How Many Sales Needed?
If your current track projection shows that you will be $2000 short of your 1Q goal, what are the steps that will lead you to reaching $10K?  Ask yourself these questions:

a)  What is the commission for each sale?
b)  How many clicks to reach one conversion?
c)  How much traffic  per click?

For ease of calculation:
commission per sale:  $100
clicks to make one sale: 10
traffic to generate 1 click: 10

Armed with this information you come up with this formula
2000 visits = 200 clicks
200 clicks = 20 sales
20 sales @ $100 commission = $2000

5. Which Piston Is Firing  The Traffic Engine?
Look through your statistics to identify which marketing action drives the most traffic.  Isolate it and increase that marketing action in direct proportion to meet and deliver the additional numbers.

This is also a good time to look at your second quarter.  Based on your 1Q results what are the action steps for the coming quarter.  What adjustments do you need to make?

Look at your business as sailing.  When you sail you know what your destination is.  You have a mapped out route.  Depending on how the wind is blowing, how the currents are running and daily weather changes, you need to continuously tack your sailboat to reach your destination.  A review of your  results is just tacking your internet marketing business to success.

In short:  review, correct, continue.

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Five Easy Blogging Milestones To Reach

A strong blog income does not happen overnight – for that matter what is a “strong” blog income?  For some a thousand dollars a month is manna from heaven, for others it is just a drop in the bucket.  The difference between the first and the second is where you are in your blogging career and how many milestones you have passed.

What does a blogging career look like?

If you are not currently employed, at some point or another in your life you have been.  When you got your first job you needed to present some credentials:  a diploma, a degree, or some experience at the very least, preferably a combination of the lot. Indeed, acquiring each credential was in itself a major milestone in your professional career.  The same applies to blogging.

While it is easy to start a blog, developing a blog income is an entirely different matter.  For serious newbies who want to become professional bloggers it is important to learn the most essential of the basics involved, just like you had to learn your alphabet, so too do you need to learn the ABC’s of  Blogging for Money.  After getting through the basics you need to keep your eye on the next step, or milestone.  It is a way of monitoring your success and keeping yourself on target.

Your success path will have many, many milestones but you have to get started somewhere.  Here are five easy ones to begin with:

1.  First 30 posts:
This is your entry into the world of blogging.  It tells the internet that you are serious.  Do you know that up to 90% of all blogs ever started have been abandoned after only a few posts?

Thirty posts also sets the tone for your blog, a culture of your own begins to emerge.  Now it will have an appeal to a certain audience. You begin to develop a style.  Blogging will always be a work in progress but this is your beginning, one to build on.

Hint:  post the30 as quickly as possible – one a day if you can, three a week at the very least.

next step:  100 posts.

2.  First 50 visitors

When you first begin to blog you will feel like the Lone Ranger.  No one knows who you are, no one drops by, even the spiders and bots are ignoring your efforts.  But lo!  One day the stats show that your site had a visitor, and the next day there are two.  For some the cumulative 50 visitors will be quick, for others it may take a month or even more.  Nevertheless, it is an important notch in your belt.

Next step:  first 50 visitors day

3.  First comment

This can happen before the 50 visitors, especially if you have promoted your blog amongst family and friends.  More than likely if you, like most bloggers, have decided to keep your newly embraced blogging career as your best kept secret from friends and family, the first comment will take a little bit longer (or a lot longer).

Getting comments on your posts is important.  It is a vote of confidence by your readers and a signal to the search engines that your readers like what you write and are willing to take the time to interact with you.  This is big in the eyes of the bots and spiders that come crawling through your posts.

There are strategies that you can employ to help this along.  Gabe Young over at Free Blog Help has posted an impressive lists of things to do to encourage comments on your blog.  I certainly found it helpful and rather than writing the list here, I encourage you to hop on over directly to his post for the whole meal deal.   “How I Get More Comments Than Blogs That Have 10 Times More Traffic”

Next Step:  Implement Gabe’s list, rinse and repeat.

4.  First Dollar Earned

Earning your first dollar on the internet is a validation that you can earn more.  It is so important that Ed Dale who hosts the annual 30 Day Challenge makes that the foremost goal of that free course.  If you have not participated in the 30 Day Challenge I encourage you to do so.  Every year in August Ed Dale puts up his 30-Day Challenge. The good thing is you don’t have to wait till August, he leaves it up for the entire year and you can go through it in your own sweet time, take months if you want to.

Next Step:  Eliminate one monthly bill with your blog income

5.  PR1 – Google Page Rank 1

While there may be  life without Google it is a difficult one.  Google is the world’s largest search engine and confers page ranks on blogs and sites from 0 to 10 -  the higher the better.  Yes, you can be below 0, it just shows up as “-“ when you look at your stats.  Page Rank, PR of 1 is a good starting point.  Google only updates a few times a year, so if you have been blogging for months and still nothing from Google, don’t despair.  Your tenacity will eventually be rewarded.

Next step:  PR2 and upwards.

There are other milestones that you will aspire to, but these are  good building blocks and should be included in the goals section when developing your blog income business plan.

To Your Awesome Blog Income Life!

Valentina


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2010 Goal Under Knife

And now for something completely different for Blog Income.  Barely out of the gate and already one of my 2010 goals has been shot down in flames!

In my post on Reflections of 2009 and Things Yet To Be of December 15 I cited one of my goals as being:

-          Launch a project blog that is centered around a newly planned trip to China in June … it is both a human interest blog and based on a significant but not well known historical event.

Shot down may not be the right term, deferred would be more like it.  Identify, correct and proceed.  A little background:

The planned trip was (is) to Harbin and centers around the Russian connection that is unique to this city in Northeastern China. The connection dates back to 1898 when Harbin became the terminus for the Chinese Eastern Railway – an extension of the Trans Siberian Railway – and figures prominently until 1946 when Russia turned the city over to the Chinese Government of the day.  Actually, it was under Russia’s protection only during WWII, but the relationship between this city and Russia is long and even today there are many Chinese citizens who are of Russian decent.

My family history happens to run a short pace alongside this historical dateline.  The city was once known as the St. Petersburg of Asia not just because of its strong Russian presence but also because it’s buildings are built in the classic style of architecture that St. Petersburg is known for.  Today Harbin is famous for its Snow and Ice Festival which is held in February and is considered to be a strong contender for the 2022 Winter Olympics.

When a friend of mine mentioned that there are now societies being formed to mine and record this historical association and that a small conference was being planned for June 2010 I took up the invite and thought that it would make for a good blog project for 2010.

A “conference” may have been premature, or perhaps not enough thought given to it.  Perhaps it was meant to be a casual gathering of like minded souls, or not.  The fact is that China has a strict ruling re gatherings of 50 or more and it likely takes a bit of bureaucratic filing and stamping and time before approval is given.  Repeated requests for more info have gone unheeded.

I have therefore changed my bend on this.  I still want to visit Harbin and write about it, but perhaps it will be without any conference and therefore need not be in June 2010.  I now have a different process in mind. The blog I planned as a project will now make way for something else.  So an early in the year correction points to a stronger presence on Blog Income Life with a major thrust into Affiliate Marketing.  The bar has just been raised.

To An Awesome Blog Income Life in 2010!

Valentina


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Blog Income Life: November Results

It’s beginning to feel a lot like Christmas.  I celebrate Christmas – two of them.  My ancestral heritage is Russian.  The Russian Orthodox Church never switched over from the Julian to the Gregorian, so Christmas falls on January 07!  How cool is that?  This is a month of many celebrations, and whether you celebrate Christmas or something else, I want to begin by wishing each and everyone who comes here, joyous celebrations, goodwill and blessings for you and your loved ones.

It is the first of the month which means a review of the month past for Blog Income Life.   My goals for the month of November were:

1. Increase traffic by 20%+ (I’m following Darren Rowse’s formula here.
2. Get back on to earning some dollars.
3. Spend less time checking my daily stats.

Let’s look at the traffic first:
analytics - nov this is IT

analytics traffic source Nov 09Last month’s visitors = 130
Target: 20% increase = 156
Actual results                = 158

Just squeaked in!  In actual fact it is probably more like 15% growth seeing as last month’s stats did not include the first 5 days of the month!  I know this is anemic compared to many newbies who are getting that and more PER DAY. I am a great fan of Darren Rowse’s (is there anyone who isn’t), and I read with great interest that he focused on growing his blog traffic by 10% – 20% per month.  I am also a great believer in building momentum.  On that note I will be trying something in the new year that is meant to increase the traffic significantly – 200 per day by end of QI of 2010 is the big stretch.

Search engines stats fell from 15.38% to 8.3%.  I ascribe this to my letting up on my focusing on the keyword that I am fighting to get on page one for.  I am of two minds here.  Everything I have learned stresses the importance of optimizing your posts with the main keyword and sprinkling others here and here.   I feel that to do so for every post is somewhat artificial.  Yes, I want more search engine traffic, I also want to write in a non-forced style.  I think that my readers are intelligent enough to be able to tell the difference.  My readers are my guests.  Foremost in my mind is to treat them as welcome guests.  This probably comes with experience – write keyword optimized posts and make it flow in the most natural of ways.

Income:  Alas, none to report from this blog.  As mentioned before my performing blogs are my stable of doggie sites — even Adsense is delivering.  But I did have an awesome day – my first ever $1000 day!  This was in one of my other businesses.  What I loved about this experience is that it is now in my system.  Once experienced it’s in your DNA.   I look forward to many more $1000 days in 2010.

Checking Daily Stats:  Done!  The temptation, especially at the beginning was hard to overcome.  Eventually I just got fed up with myself in wasting time checking stats on my various sites.  I figured that I was wasting at least an hour.  Now, I check the stats in the mornings – it gives me a sense on what I need to concentrate on for the day and make adjustments to the plan I wrote the night before if needed – and leave them alone for the day.  Yes, sometimes I still sneak a peak before the end of day, but that too is declining.

Popular Posts:

Rock Stars at Frank Kern’s Mass Control
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What is December to look like?  I realize now that focusing on income is premature for this blog.  I am going to concentrate on other factors and as these improve, I believe the income will too.  I will concentrate on that area that I have a greater control over and that is traffic.  I am also working through the Secret Affiliate Weapon course and implementing the steps along the way but then I am not anticipating results until QI of 2010.   So for December:

1. Traffic:  20% increase = 190.  Up the ante to 200
2. Add a subscription/email registration plugin and a “Tweet Me” button too!

Here’s to an Awesome Blog Income Life!

Valentina
Writing for an Awesome Blog Income Life … and yummy cheese!

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Blog Income Goal Setting

Something different today but very important. If you are blogging because you want to develop a blog income, it is that time of year to review your current situation and set goals for the coming year.  In corp speak that would be working on your business plan.

Why is goal setting important?

The most obvious reason is that it gives you something to work towards, a destination that you want to reach by the end of a certain time line and it must be committed on paper.

Why on paper?

One, the very act of writing something down has neurological implications.  There is a connect between the brain and the writing, a greater commitment and a message to the brain that this needs doing.  The goal is then accepted and submerged into the sub conscience.

Two classical studies underline this importance of writing down your goals.  The first dates back to the 1953 graduate class of Yale.  Armed with impressive degrees the graduates were eager to take on the world, to redefine the meaning of success.  Twenty years later the graduates were contacted as a matter of interest to measure their level of success.  While most were found to be doing well, a small group stood head and shoulders above others – a mere 3% had achieved enormous financial success, more than that of the 97% combined. When interviewed further one commonality was found amongst this elite 3% group: each one had written down their goals, something none of the others had done.

A subsequent study at Harvard had similar results.  The year 1964. Once again all graduates stated that they had lofty and clear goals to achieve.  Only 5% took the trouble to write down their goals.  A follow up twenty years later showed that of the 5% who wrote down their goals, 95% achieved their goals, while of those who did not write down their goals, a mere 5% did.

Goals can have different time lines:  lifetime, 10 years, 5 or maybe just one.  Daily factor in as well.  Goal experts recommend 5 year goals, with checkpoints along the way, usually at the 3 year mark and 1 year mark.  They can be complex or simple.  I like simple.

Set a goal for each area of your life for 2010.  Make it doable but not a gimme – it needs to be something that you have to stretch for.  Start with the current situation, and end the year with where you want that situation to be.

In terms of blogging my goal for Blog Income Life for this year was to be at a four figure income at the end of 2009.  I had nothing to base this on.  It was a figure I thought would be nice to achieve.  It’s not going to happen.  What I have achieved however is a stronger understanding of the business of blogging.  On review I know the mistakes I made, I know what works, I know what I need to concentrate on to make the desired income.  I now have a base from which to work for my 2010 goal.

Perhaps the biggest lesson learned is that an income goal is not the best to get started with, I would leave the income goal to a longer term.  Here are some benchmarks that may help you with your goal setting

-         frequency of posting:  3 times a week or more

-         first 100 visitors

-        first 1000 visitors per month

-         first 100 subscribers to your newsletter/email list

-         backlinks:  1000 backlinks

-         first $100 from adsense

-         first affiliate sale

-         first affiliate campaign

-         first 1000 Twitter followers

-         first e.book written

There are plenty more but the above should get you started.  Begin with where you are right now and determine where you want to be on December 31, 2010.  If your current situation on traffic is an average of 5 visitors per day, you may want to look at an average of 100 visitors per day.  Now make a plan for achieving that.

What will it take?  What do you already know on generating traffic?  What more will you need to learn?  Where can you get that information?  Is there a Traffic Generating course that you can buy?

I subscribe to The Goals Guy to plan the year ahead and to keep me on track with my goals.  When you draw up your plan for achieving your goals for 2010, make sure you set up review dates, I make mine quarterly.  It is a good practice to see what is working and what is not.  For that which is not working identify, correct and take action.

Here’s to great goals and great achievements!

Happy Blogging!

Valentina
The cheese is in the goal.

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