With Frank Kern at Mass Control

With Frank Kern at Mass Control

Have you seen Frank Kern’s State of the Internet Address?   It is on video that is several months old now – in fact Frank put it up in December of last year.  One of the members of an online mastermind group I belong to brought it to our attention.


I just watched it this morning.  Excellent.


Frank is one cool dude and really knows his internet marketing stuff – he’s been in it since 1999 and has become an acknowledged master at the art of the game.  Not bad for a kid who was once told by a professor that his chances of success in life were none and none.


In his State of the Internet Address Frank talks about his vision of where the internet is going, his predictions and how we as internet marketers are in the perfect place at the perfect time to ride the perfect wave of money that is coming our way.


Currently only 10% of brick and mortar businesses have an online presence, mostly in the form of a brochure rather than an ecommerce/marketing site.   Frank predicts that within the next decade 100% of bricks and mortar businesses will have an online presence and that an ever growing number of these business owners will be looking at having more than a “brochure” presence, but rather as a means of attracting and retaining customers.


As online shopping grows and customers become increasingly comfortable with pulling out their plastic or using alternate forms of payment such as PayPal, there will be areas of commerce where online shopping will eclipse that of traditional bricks and mortar.


We as internet marketers are standing in front of a tsunami!  Those of us that take advantage of this phenomena will be riding the wave, those of us who dither around looking to perfect our art will be swamped.


I love the way that Frank simplifies everything.  Commerce?


B has money
B hands money to A
A hands B a product of greater value  than the funds he received.

Note the word “greater” …  that’s what Frank calls outcooling your competition.


More on that same note:


-          Give away things that make people happy (solve  problem)

-          Sell people things that make them happier

-          Repeat


Frank also talks about forming your own mastermind group.  You can’t be a lone wolf in the internet and hope to succeed.   The gurus all work together.   They support each other.  They were there for each other when they first started and grew together.  They have formed a mastermind.  They are competitors but they work in harmony with each other and that in part is what makes them successful.


He ends with an old saying:

“Always leave it better than you found it”  … that we should

-          be kind to our customers

-          serve our customers

-          produce and deliver the absolute best product(s)


I have just given you some of the highlights.  The video is about 40 minutes long and is worth every minute of it.



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