The 30 Day Challenge pre-season is in full swing. New “tools” are introduced on a regular basis. Some of these tools are not new to me yet I decided to invest the five minutes or so to view the videos. Amazing. Even though I thought I knew how to use these tools, I found something that I was not fully utilizing from each video! It’s always good to review!

One tool however was new to me – Google Alert. This is different from Google Reader. It made sense to check it out so I registered for my Google Alert account.

What Google Alert does is send you freshly minted content on the keyword phrase you want to be kept up to date on. You can put as many such phrases as you want and Google will send you the aggregate list of articles on the topic within the time intervals you choose. What I like about this service is that I don’t have to go searching for fresh material on my topic. I also become better informed on my subject and therefore more of an authority on it. One of the phrases I submitted was blogging for money.

In this morning’s serving there was an article that I thought was very interesting … talk about “niche” marketing. A blogger in the UK has decided to blog about his very unique house as a way to market it to buyers. The blog has been up for two months or so and already he has had 10,000 visitors and a few who expressed further interest in possible purchasing it. The article’s title is Sold to the Highest Bidder and you can read it on Times Online

The real point of this little soupcon on Google Alert is that if you want to get returns that are exactly what you are looking for then you need to put quotation marks around the phrase, like so: “blogging for money”. Clearly the article in question about the house for sale by blog, while it met the criteria of blogging for money, was of a different stripe than what I am looking for.

Now the dilemma. Do I go and manage my Google Alert and change the instruction by encasing my phrase with quotation marks or, do I leave it? Reads such as above are interesting.

To make my decision I asked these critical questions.

Am I looking to expand my general interest knowledge or am I looking for targeted information? Which choice takes me towards my objective of making money online?

The answer is targeted information. I am an easy pushover for good reads. It is one of my biggest “distractions.” I could easily lose myself in this type of activity and spend precious little time on the real activities that make a difference to my business.

What about you? Is the time you spend on internet marketing put to productive use or are you just visiting in your own business?

Happy Blogging!

Valentina Bellicova
Blogger for Money
Free download ABC’s of Blogging for Money

PS. The cheese is not in the wheel.

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Sold to the highest bidder