Why would anyone ever want to deal with ten when one can handle all? Central based management eliminates layers, promotes efficiency and peace of mind.
Well, call me a nutcase but I don’t buy into it. For online as well as offline I like to decentralize and that’s true for my personal as well as blog income business services. It may mean a little more work but that’s the way I prefer it. Centralizing in my view is surrendering unnecessary control and no, I am not a control freak (at least I don’t think so). It’s the way my daddy brought me up and for good reason too!
This is a conversation I have had on and off for many years. For the last few it seemed to have retired into a dormant state . A few weeks ago it stirred, awoke and surfaced again and it just won’t go away. I thought you might like to weigh in with your point of view on this – besides I’d love to know what your opinion on this subject is for while not exactly earth shattering it does impact every one of us in some way or another.
Central or regional management? That has been an age old battle in the corporate world and depending on the trend, objectives of the company or the personal preference of the top man at any given time, companies have taken one route over the other suffering confusion, issues of resentment, loyalty and trust in the transition. It seems that when a company’s fortunes are contracting the troops are reigned in, when fortunes are on the rise employee empowerment becomes the modus operandi.
Centralized management may be an operative model for corporations and governments too, but I question its validity when it comes to You Inc., especially to those of us who are on the internet to earn an online income. The issues are small, but then as you grow so will the issues.
There is a school of thought that subscribes to centralizing as much of your internet marketing as possible. Some of the biggest names support the concept. Bundle up as many services and buy them through one provider whenever you can. The obvious pro for such a system is that you have everything ready in one spot, don’t have to go looking for things – they are all there under one roof, so ease of access and efficiency rule.
But I prefer to purchase my services independently rather than bundled and directly from the vendor if possible. My father was a business man. Historically my family have had to fly by the seat of their pants – long story but it began in 1917 in Russia when the Russian Tzar lost his country and his life, whilst my grandparents on both sides merely lost their country. So this might be taking it to the extremes but my father often told me that how not having all the family eggs in one basket enabled them to first make a life in China then Japan eventually Australia … and then here I am, in Canada!
What I learned at my father’s knees was that one should not give up control over that which is yours. So I come by this bullheadedness quite honestly. At the most basic level of my blog income business I buy the following services separately:
- DOMAINS: I use a broker, Go Daddy, even though I may be paying a bit more than if I used another broker because amongst other things, I find their services and support to be outstanding. No Go Daddy is not the actual registrar of domains and to be honest, I,m not sure but I don’t think that you can buy domain names directly from the registrar.
- HOSTING: I could, but don’t, have Go Daddy host my sites, instead I use Hostgator. Hosting is their specialty and once again I have found that their support has been exceptional. On the reverse side, I could but do not buy my domain names through Hostgator.
- BLOG PLATFORM: I choose to use Wordpress Direct. This is a second layer, if you will, on Wordpress. This appears to be contradictory to my mantra of buying direct from the service provider. I have good reason. For someone like myself who is not the best at tech type stuff (and not wanting to be a master of all) I like this platform because they offer full support. They do the initial heavy lifting but I still have direct access to the back end admin area of Wordpress. Once again I could but do not use Go Daddy as my site platform.
What if I had decided to use Go Daddy as my one stop shop for the above three services and something went wrong. I don’t just mean that Go Daddy would go down. An extremely successful internet marketer I know had come to some sort of an impasse with his domain broker. The breakup was not pleasant. Imagine the additional work he would have had to go to move his many, many sites from the domain broker’s basket Fortunately, he subscribes to the same principles that I do. All he needed to do was move all his domains to another broker. The adjustments were minimal.
I have spoken with people who bought their domains through their hosting service. The hosting service disappeared. They had no idea how to recover their domains. Moreover it was not clear if it was the host company or themselves who were registered as the owners of the domains. Eventually after much hair tearing they were able to find the domains and come to a happy conclusion . In my instance, should Hostgator run into difficulties I know that my domain names are not affected.
This is just an example. It is obviously over simplified. I use it to illustrate my point.
As you begin to earn more and more from your online business you will want to outsource some of the daily tasks. What are your thoughts on this? Would you prefer to centralize, appoint a company to handle the many aspects of your business and just deal with one person? Or … would you rather select individuals who specialize in certain tasks and have them report to you? Which model do you think is better suited for you? Why?

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#1 by Des @ Affiliate Progress on March 17, 2010 - 02:04
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Some interesting points raised in this post. I’ve been considering at some stage switching to using two web hosting companies. It will raise overheads a little, but it will be far more secure.
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#2 by Valentina on March 17, 2010 - 08:37
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Hey Des,
Don’t know if having two hosting companies is critical … just make sure you have everything backed up independent of the hosting company you are currently using. This may be more important if you are hosted by a small independent company – I am all for supporting small business whenever I can but too many people I know who have used a small local hosting company and found that lo! It has disappeared! In this case my choice is one of the bigger more established ones.
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