Today we will tackle anchor text.
What is anchor text? It is simply the text in a hyperlink which when clicked takes you to another page or site. It is another way to build links and driving traffic to your site so that you can begin to live the blog income life.
What differentiates this type of link from all the others discussed is that it is descriptive of what you will find on the page it is taking you to. For example passive income is an anchor text which when clicked will take you to a site on earning passive income dollars. The words passive income are descriptive of what the reader may expect when clicking on that hyperlink.
Google and other search engines place a high value on the proper use of anchor text in your postings. It is important to note that the search engines are “ranking” the destination page by the anchor text. To illustrate, passive income takes you to the site http://www.earnpassiveincomedollars.com . Google looks at passive income as the search or keyword that it ascribes to the site. For that reason it is important to remember to make your anchor text relevant to the page that the visitor is going to be taken to.
A frequent error that is made by internet marketers is to use the words “click here” when they want to take you to another page on a subject they are writing about. Staying with the passive income theme, my article might have said something like this:
“for more information on passive income click here”
making “click here” the hyperlinked anchor text that takes the reader to the site on passive income. The search engines will translate “click here” as a keyword for that site. If you get a lot of clicks for that anchor text, the site will begin to rank high for “click here” which of course has nothing to do with the topic of the site and will not drive any traffic for you.
I frequently use anchor text to refer to previous pages on this blog or, as in my posting on Why I chose WordPress Direct I used the following anchor texts
WordPress, WordPress.com & WordPress.org
This anchor text took the reader to an article that discussed the differences amongst the various WordPress products.
WordPress vs Blogger
This anchor text took the reader to an article on the comparisons of WordPress and Blogger
Each of these phrases is descriptive of the pages that the reader could expect to get more information on when clicking on these hyperlinked texts. Notice also that I just used the anchor text feature for the title of the article in which these anchor texts appear.
Happy Blogging!
Valentina
Living a Blog Income Life
… and getting my own cheese.
