Archive for category Making Money

Power of Mastermind Series

The final post on the Power of Mastermind series is up at Dave Doolin’s Website in a Weekend – this time it is about the reasons why some masterminds fail and what can be done about it.  Writing these  has been super fun and a further and bigger role for lot has been hatched – so stay tuned, in the meantime, hop on over there and read MasterMind Power V:  Failure of the Mastermind and please feel free to leave a comment.

Happy Easter!

Happy Easter!

No Sunday Morn Musings today.

Whether you celebrate Easter or not, I wish you and yours a wonderful Sunday.

Blog Income Quarter One Review

That which gets measured gets improved.

Regular readers of Blog Income know that  I am a stickler for tracking, reviewing, correcting and continuing.  It’s a leftover habit from my corporate days.  In business it’s the surest way of knowing where you are, what has been working and what has not, and making changes to ensure that your yearly target is achieved.   As mentioned more than once I start the day with the metrics for both the previous day and month to date.  Each month is reviewed and published.

Although I have always done a thorough review of  my business at every quarter throughout the year I have never published a quarterly review.  It’a a standard business practice.    I thought this was a timely opportunity to  post my review of Blog Income and open the window to how I  will approach Quarter Two.   I encourage you to do the same with your internet marketing business.

What should you be looking at?  Here is what I looked at:

  1. Goal for 2010
  2. Compare January 01 to March 31.
  3. Are you on track
  4. What is working
  5. What is not working
  6. What changes can you make –
  7. What additional tools might be helpful
  8. Does  year end goal need revising?

Based on the above, what is the picture like for 2010.

Blog Income 2010 Goal:  Increase Traffic.
Increasing traffic is by far my top goal.  There are other metrics I want to achieve but I feel that most will fall in place with increased traffic.  My first inclination was to put a way out there figure and then just go for it.  Sometimes that works for people.  But I have a paradigm – put out the big figures and the big dreams, but make the steps to reach them both attainable and a bit of a stretch.   Darren Rowse of Problogger wrote in one of his posts that when he began some 10 years ago, all he was aiming for in terms of progress was an increase in traffic of between 10% and 20% month to month.

Here are my graphs for the period January 01 – March 10.
ScreenShot Q1 Traffic Gra[h

ScreenShot00 site usage III

Jan 01 Stats Published December Review and additional metrics I keep:

Item: January 01, 2010 /Q1: Jan 01 – Mar 31
Visits:  208 = average 6.7 per day/1268 = average 14 per day
Alexa :504,964/ 243,547
Google Page Rank : PR1 /PR 2 (just updated Apr 03)
Position:  Google Broad: 130/14
Google Phrase : 7(Jan 31 stat)/ 4
Yahoo Broad :33/ 5
Yahoo Phrase : 5/ 5
Posts to Date:  129/173
Comments To Date: 298 (Jan 31 stat)/396

Note:  positions may vary depending on country from which search is being made

My answers to the above questions:

  1. GOAL: – 10% – 20% increase month by month.
  2. Am I on track?
    YES
    March however was static vs February and had I had at least the 10% growth the results would have been only  marginally better.  Why did this happen?  There were two days when the site was completely down.  If the site was up an additional 28 visits could be added, but that would still been short of 10% growth over the previous month.
  3. What is working?
    - Google Page Rank up from PR1 to PR 2
    - Alexa ranking improved by a whopping  261,417
    - Search Engine traffic which inexplicably dropped to below 1% in December is picking up.
    - comments are trending well
    - Position for the term Blog Income holding well on page 1 for phrase, ie., “Blog Income” in both Google and Yahoo,  while as the broad, i.e., without  quotes, is page 2 with Google and page 1 with Yahoo.  The broad phrase has appeared on page 1 with Google on several occasions but there is a lot of jostling going on for page 1 spot.

  4. What is not working?
    At 44 additional posts in 90 days, that is .48 posts per day.  I was going for 5 posts per week which is .71 posts per day which would have ended with an additional 64 posts instead of only 44.  March had fewest posts.  Had the schedule been maintained it is safe to assume that traffic would have been higher.

  5. What changes can be made?
    a.  Shorten length of posts, increase frequency of publishing to 5 or more per week
    b.  Invite guest bloggers.

6.  What additional Tools/activities?
a.  Submit articles to other bloggers as a guest blogger (this drives traffic to your own site)
b.  Increase article marketing

7.  Does year end goal need revising?
When results are on track, stay the course; when results are way below, revise & downshift if needed; when results are way above, revise & upshift.
Prognosis:  Stay the course.

Top Posts:

People do want to know more about you .  The “About Valentina” page is the most visited page.  In addition the following posts drew the most traffic:

Meet My Friend – Author Wendy Atkinson
Twitter and All That Social Media Stuff

The Mitts That Were Seen Around the World

SECOND QUARTER GOALS:

1.  visits = 2000+ = average visit more than 22 per day
2.  Alexa = under 200K (am participating in challenge and need to hit the 200K mark – shooting for 150K mark)
3.  Google: PR3 (this will probably be more difficult than reaching PR2)
4.  Google Broad Phrase page 1 for Blog Income
5.  Secure positions for another term/phrase I am going for (currently only given by Yahoo phrase at 59) – will let you know this new phrase when I reach my target.
6.  New theme for Blog Income

Here’s to an awesome blog income life!

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7 Reasons Why People Buy

New month, new quarter.   Is your blog income growing?

Usually my post on the first of the month is a review of the previous one.   This will be included in my Quarter One review which will be published April 03.  Instead this post will be all about ramping up your blog income for the rest of the year.

Although  Blog Income is all about how to blog, most blogs are about something else, sometimes even about things like pet balms, swim fins and chess sets.  The purpose of the blog is to promote  and help sell  the product in your niche market.  That applies across the board whether your product is digital or physical.

What can you do to increase your online earnings?

Understand why people buy.

Geoff Ayling in his book  Rapid Response Advertising provides 50 reasons why people buy.  There are plenty more, the ones he lists are the main reasons.

We tend to think that people buy because they need something – they might, but they are more likely to buy when they want something.  Emotion over logic wins hands down.

I went through the reasons and list a smattering here.  Go through them and see how you can apply these reasons to your product then go blog/market in such a way as to appeal to these reasons.

  1. To make more money.
    There are those who scoff at money, that it does not buy you happiness, yet that same crowd is often front of line if they can make money from something.  If your blog is centered on finances, working from home, or internet marketing, this is a strong reason for people to buy your product, whether it is your own or an affiliate you are promoting.
  2. To become more comfortable.
    The same market as #1 applies, but in addition this is also a strong reason for the marketers of health products, furnishings, certain types of clothing.  If yours is the high adventure market, certain types of clothing are much more comfortable for each type of activity than others.  Think running shoes vs hiking boots, they are specialty products and do not cross over.
  3. To possess things of beauty.
    Beauty nourishes the soul and whether that thing of beauty is an exquisitely handcrafted chess set or a bronze casting keep this reason first and foremost if yours is  an aesthetic  product.  Stress how the product will look, feel and  give them great satisfaction in owning it.
  4. To avoid effort.
    Nobody likes to work too hard and if a way can be found to lessen the burden of hard work then sales will be made.  I think of the car.  In North America we take it for granted that every household has one but that is not the case in the rest of the world.  Think of China.  Until recently the bicycle was the equivalent of the car in North America.  With an improved economy the roads of Beijing and Shanghai are now as clogged as ours.  Does your product help lessen the burden of work?
  5. To be in style
    Yes, we still like to keep up with the Joneses and every niche has its own set of Joneses.  People like to be in style – would you like to be tagged as someone who is not with it?  Style does not just mean how you dress.  Within your niche there are things that are at the cutting edge, the “have to have” items that the hip and the progressive are buying.  When the iphone first came out, people lined up from the night before just to be amongst the first to own this new phone.
  6. To become more efficient
    A close cousin to item 4 above but different.  Efficiency improves output, reduces time and perhaps even develops an improved item.  Time management systems trade heavily on this and have done extremely well over the last 40 years.  In the internet world something as simple as a plugin can increase your site/blog performance for just having taken the time to install.
  7. To escape or avoid pain
    Again somewhat counter intuitive – we think that people are more inclined to buy for pleasure but statistics prove otherwise. Which of the two would have you reaching for your wallet first:

    -  a gizmo that guarantees to rid you of your chronic back pain
    -  an online game that will give you hours of pleasure

Just recently I was speaking with someone who has been experiencing excruciating pain in his right shoulder.  He has already spent a small fortune on remedies, none of which seem to have worked so he is now looking at a product that aligns his body, a gizmo with scientific research behind it.  Is this going to cost?  Yes.  But he is willing to try it before agreeing to go under the knife (which also, according to his doctor does not offer long term guarantees).

The 50 reasons that are listed in Geoff Ayling’s book are shades of the same thing, but shades do make a difference i.e. items #4 and #6 have a similarity, yet are different.  The book at $211.00 is somewhat pricey – head on out to your library.

For the rest of the year, when marketing your product think about how it might fit into one of the reasons that people buy.  Marketing to the reasons that people buy will give you more sales and help you earn a better online income

Questions:  What other reasons can you think of?  What reasons to you strive to meet when you market your product?  Other comments?

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Don’t Ignore the Fries!

When you’re blogging for money, do you keep your fries front and center?

Huh!!!

Read on:

“Don’t ignore the fries,”

Those were the words I was hearing on the phone.   My friend Nelson called me this morning and we chatted away.  He’d just returned from Hong Kong and we were doing a bit of catch up as he asked me about business.   He always does.   I told him about my progress in internet marketing.

“Has it replaced your network marketing income yet?” he wanted to know.

The answer was no and a further confession that the network marketing business wasn’t getting much attention these days, in spite of being the primary source of income for me.

He then took the time to tell me about MacDonalds, how they keep introducing new items to their menu, how they experiment with eggs and salads and coffee and even different types of burgers.

“But” he said “They don’t ignore the fries”

Meaning that the fries are a profitable staple item and they don’t fool around with them – in other words the fries always get attention at MacDonalds.

Nelson and I go back a long way – back to the days when I was still in Corporate and so was he.  He was the local big honcho for a major insurance company and I was an executive with a Fortune 50.  Often we shared the elevator on the way up to the floor of  our respective offices, down for lunch or when just calling it a day.  We became friends.

Years later we started a new Toastmaster club – one that met on Saturday mornings.  Neither of us had any toastmaster experience.  Each of us felt it was a good personal development for the coming year – and well, why would we want to join a club when we could start one?  We were told that no one would come to a toastmaster meeting on a Saturday morning.  The maverick in me was being tested.    Nelson was unflappable.  We went ahead.   Not only did they come but they came from as far away as an hour’s drive away!  Today it is one of the most successful clubs here in Vancouver and until recently it was the only toastmaster club that met on a Saturday morning in all of British Columbia.

Over  the years we each went through some good times and bad.  It is that same unflappable demeanor that took that Saturday morning club to success that helped Nelson weather some real tough challenges.   Sometimes I feel that my decision to become an internet marketer is akin to the decision to start a toastmaster club on a Saturday morning.  The probabilities of success are not exactly a given but the maverick in me is still alive and well.

Nelson is never short on advice.  I respect what he has to say.  I hope that at  times I return the favor.  He wasn’t telling me  anything I did not already know.  We joked about it.  He too likes to try out new things and told me that the penny dropped when he was filling out his tax return… the biggest contributor to his bottom line is still his insurance business.

In marketing you learn that even though you want to add a new product, a new source of revenue, you never do so at the expense of an income producing item. The only time an income contributing item is up for discussion is when the new product has replaced the income of the old one.

This is true in anything we do in business.  If your desire is to earn an online income because you want to escape the tedium of the 9-5, don’t even think of throwing in the towel and going full time without first building a strong and viable online business.   Build it up on a part time basis while being the best employee that you can be.  Block time.  Work it.  It won’t happen overnight – guaranteed – but you will begin to see increments of progress and one day there it is, an online income equal to that of your employment!

Along the way you will be making many decisions.  What affiliate products to promote.  Which ones to continue with, which ones to drop.  What marketing channels to use.  Which ones to increase, which ones to stop.  Whether to develop your own product.  How to joint venture.  As you navigate through the intricacies of business  don’t forget to ask yourself the question:  what is my french fries?

It is when your online income  equals that of your employment that you will have an enviable choice to make:  whether to stay as an employee and continue  your internet marketing on a part time basis, or to become a full blown entrepreneur.  You might surprise yourself and find that the job you hate isn’t so hateful after all.  It’s amazing how people see things differently when faced with a choice driven not by need, but by success.

But until then, don’t ignore the fries!

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Sunday Morn Musings: Reading and Independent Thinking.

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but just as likely it may not.

In a recent conversation an interesting thought was lobbed to the small group of us.   We all professed to enjoy reading.  Everyone had their favorites.  Then someone said that yes, he liked to read – a lot but had recently moved away from spending as much time on reading as he had before.  Why?  Because someone else had said something to the effect that if you spend a lot of time reading, you are reading someone else’s thoughts, their ideas, that your own thoughts and ideas are fashioned by that of others and that you do not, therefore, think for yourself.

Now there’s an original thought – at least it is the first time I heard it, so to me it was original.  At first blush it seems to make sense.  But on closer examination, does it?

Just how original is anything?  It is said that there is nothing new or original under the sun, just interpretations, applications and adaptations and what we do with or how we put to use that which is not new at all.

I love reading.  Always have.  Fairytales and fables were a favourite staple of mine in the early years of schooling.  I think I learned to speak English much faster because I learned from something that I enjoyed.  The stories were rich in imagery, the language simple.  It seemed to me at the time that anything was possible and even though I was keenly aware that these were just stories, it was easy to take on the role of the hero or heroine of the story.  In short, they lit a fire in my belly.

One of my teachers in grade three was Miss Natalia.  She was one of the few lay teachers the school had and we children just simply adored her.  She was at once beautiful, smart, and because she did not wear a nun’s habit, relatable.  Her job was to teach us how to write proper sentences and perhaps we may have even gone to writing paragraphs at the time – but certainly no essays as yet.  At the end of the year she gave each of us a book, a different one for each child.  How she decided on the book I don’t know, just that she must have given much thought to each choice.  Mine was Lorna Doone, by Richard Doddridge Blackmore, first published in 1869.  According to Wikipedia, it has never been out of print.

Every summer we escaped the sultry heat of Yokohama and spent the months with my grandparents in the mountainous resort of Karuizawa. That year I took my book with me and over the course of two months read and re-read this classic tale of romance, intrigue, collusion, treachery, war and finally victory by the right, the good. Of course the hero and heroine lived happily ever after!  I was hooked.

From then on the local library became a weekly destination for me.  I went there every Saturday after completing my chores to return books and borrow new ones.  I got to know the librarian very well and she always had some suggestions.  She introduced me to magazines and other genres of writing such as mystery, adventure and science fiction.  As the years tumbled one after the other, if the library was not busy, we would even spend some time talking about a special article, or an author. That along with what I learned at school fashioned my thinking, which, according to the observation of my colleague’s friend above was not mine at all, that perhaps just plain brainwashing.

Hmmm.  Is none of us brainwashed?

But what if instead of brainwashed we used another word?  Schooled?  Well informed?  Knowledgeable?  Expert?

Ah, the beauty of semantics.

It seems that at different times in my life, a different read presented itself.  When my children were toddlers there I was immersed in fairytales again reading tales of Snow White and Puss in Boots and such at bedtime to my children.  Simultaneously my children and I were introduced to Dr. Seuss and Maurice Sendak whose iconic book Where the Wild Things Are particularly endeared itself to my son.

Raising a family and eventually working outside the home left little time for personal reading, at least for books.  I found that I could snatch an hour here and there and that was plenty for reading articles in magazines.  My favourites became The New Yorker, Harper’s Bazaar and Vanity Fair – god, once again I fell in love, this time with Vanity Fair.  At first I dismissed it as yet another T&A publication on  the magazine stands – certainly the covers do nothing to dispell the casual observer from this initial dismissal and it does indeed share shelf space with other magazines of that genre.

These days I have time to read books again.  They are not always literary tomes – in fact, hardly ever are.  No, these days I am more likely to have my nose immersed in the pages of How I Made My First Million On The Internet by Ewen Chia, or F.U. Money by my friend Dan Lok.  I also like to read anything by Malcolm Gladwell. I have all his books.

Malcolm Gladwell was first thrust into the limelight with his best seller The Tipping Point.  I don’t necessarily reach for best sellers, they are often nothing more than the end result of a well conceived and orchestrated marketing campaign – but might we, internet marketers take a page from that observation?  Nevertheless, pick it up I did. Immediately I was mesmerized by this author.

There was something completely different about Malcolm Gladwell.  His writing style wasn’t exactly riveting.  Paragraphs run on for in some instances a whole page and often I found I had to reread something to get the gist of it.  No. It certainly wasn’t his writing style that captured my attention, it was well, that he was different.  He did not think like most.  Like an engineer or a scientist, he looks at things and sees what others do not, but unlike engineers and scientists he writes in a layman’s language, so even though his paragraphs may be cumbersome at times, they are completely understandable.  Malcolm digs deep, questions everything, presents his point of view without necessarily being judgemental.

So what has this got to do with independent thinking or the lack of it when all you do is read what others write?  I am currently reading Gladwell’s What the Dog Saw.  It is a collection of his original essays that were published in The New Yorker Magazine where he has been a staff writer since 1996.  Each chapter is such an essay.  I read one here and there, in between my other readings.  I like them because they are thought provoking and as such need time for proper digestion.

This morning, before sitting down at the computer to write this post I read the chapter “Something Borrowed.  Should a charge of plagiarism ruin your life?”  Ironically it is about originality and just how original is original.  He talks about copyrights and stolen intellectual property.  It is far too complex to discuss here, but essentially, we come back to the saying that nothing is new or original under the sun so indeed, if we read just what others write, do we think for ourselves or do we just parrot that which has been ingrained in our sponge like brain?

I think that it’s both.  Reading what others write opens up horizons.  Moreover, the more we read the more likely we are to run into opposing opinions which then hopefully, engage our brain into thinking for ourselves.  At the very basic, while I enjoy reading the articles in Vanity Fair, I do not always agree with the slant taken on the topic by the journalist.  I acknowledge that a journalist is not devoid of subjective content and has earned his or her stripes to be so, having graduated from being a reporter to that elevated distinction of being a journalist.  So to bastardize Nitzsche’s “I think therefore I am”, I’ll say that “I disagree therefore I am independent”

Of course our values and philosophies have been fashioned by much in life, that what we read being just one of them.  But if we were to subscribe to everything we read, we would be mere robots making no distinction between the different washings that our brains undergo

… or how else would you explain  the Malcolm Gladwells of the world?

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Is Centralizing Your Internet Services The Best Option?

Why would anyone ever want to deal with ten when one can handle all?  Central based management eliminates layers, promotes efficiency and peace of mind.

Well, call me a nutcase but I don’t buy into it.   For online as well as offline I like to decentralize and that’s true for my  personal as well as blog income business services.  It may mean a little more work but that’s the way I prefer it.  Centralizing in my view is surrendering unnecessary control and no, I am not a control freak (at least I don’t think so).  It’s the way my daddy brought me up and for good reason too!

This is a conversation I have had on and off for many years.  For the last few it seemed to have retired into a dormant state .  A few weeks ago it stirred, awoke and surfaced again and it just won’t go away.  I thought you might like to weigh in with your point of view on this – besides I’d love to know what your opinion on this subject is for while not exactly earth shattering it does impact every one of us in some way or another.

Central or regional management?  That has been an age old battle in the corporate world and depending on the trend, objectives of the company or the personal preference of the top man at any given time, companies have taken one route over the other suffering confusion, issues  of resentment, loyalty and trust in the transition.  It seems that when a company’s fortunes are  contracting the troops are reigned in, when fortunes  are on the rise employee empowerment becomes the modus operandi.

Centralized management may be an operative model for corporations and governments too, but I question its validity when it comes to You Inc., especially to those of us who are on the internet to earn an online income.  The issues are small, but then as you grow so will the issues.

There is a school of thought that subscribes to centralizing as much of your internet marketing as possible.  Some of the biggest names support the concept.  Bundle up as many services and buy them through one provider whenever you can.    The obvious pro for such a system is that you have everything ready in one spot, don’t have to go looking for things – they are all there under one roof, so ease of access and efficiency rule.

But I prefer to purchase my services independently rather than bundled and directly from the vendor if possible.  My father was a business man.  Historically my family have had to fly by the seat of their pants – long story but it began in 1917 in Russia when the Russian Tzar lost his country and his life, whilst my grandparents on both sides merely lost their country.   So this might be taking it to the extremes but my father often told me that how not having all the family eggs in one basket enabled them to first make a life in China then Japan eventually Australia … and then here I am, in Canada!

What I learned at my father’s knees was that one should not give up control over that which is yours.  So I come by this bullheadedness quite honestly.  At the most basic level of my blog income business I buy the following services separately:

-         DOMAINS: I use a broker, Go Daddy, even though I may be paying a bit more than if I used another broker because amongst other things, I find their services and support to be outstanding.  No Go Daddy is not the actual registrar of domains and to be honest, I,m not sure but I don’t think that you can buy domain names directly from the registrar.

-          HOSTING: I could, but don’t, have Go Daddy host my sites, instead I use Hostgator.  Hosting is their specialty and once again I have found that their support has been exceptional.  On the reverse side, I could but do not buy my domain names through Hostgator.

-          BLOG PLATFORM:  I choose to use WordPress Direct.  This is a second layer, if you will, on WordPress.  This appears to be contradictory to my mantra of buying direct from the service provider.  I have good reason.  For someone like myself who is not the best at tech type stuff (and not wanting to be a master of all) I like this platform because they offer full support.  They do the initial heavy lifting but I still have direct access to the back end admin area of WordPress.  Once again I could but do not use Go Daddy as my site platform.

What if I had decided to use Go Daddy as my one stop shop for the above three services and something went wrong.   I don’t just mean that Go Daddy would go down.  An extremely successful internet marketer I know had come to some sort of an impasse with his domain broker.  The breakup was not pleasant.  Imagine the additional work he would have had to go to move his many, many sites from the domain broker’s basket   Fortunately, he subscribes to the same principles that I do.  All he needed to do was move all his domains to another broker.  The adjustments were minimal.

I have spoken with people who bought their domains through their hosting service.  The hosting service disappeared.  They had no idea how to recover their domains. Moreover it was not clear if it was the host company or themselves who were registered as the owners of the domains.  Eventually after much hair tearing they were able to find the domains and come to a happy conclusion .   In my instance, should Hostgator run into difficulties I know  that my domain names are not affected.

This is just an example.   It is obviously over simplified.  I use it to illustrate my point.

As you begin to earn more and more from your online business you will want to outsource some of the daily tasks.  What are your thoughts on this?  Would you prefer to centralize, appoint a company to handle the many aspects of your business and just deal with one person?  Or … would you rather select individuals who specialize in certain tasks and have them report to you?    Which model do you think is better suited for you?  Why?

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Quick Blog Income Update

Just a quick note – my trusty museum vintage computer died this morning … I am at the Future Shop store looking at a Samsung which the salesman tells me uber tops (the other one is a Toshiba.  Taking this opportunity to let visitors know that as soon as all is up and running all the reviews etc. will be continued .

Till then – To Your Awesome Life

Valentina

Affiliate Marketing: Plan Your Campaigns

Growing your blog income through affiliate marketing is an ongoing process.  Seasoned affiliate marketers plan their campaigns months and sometimes even years ahead and often have several running simultaneously for each of their niches or affiliates. It takes time to get to this level of expertise and efficiency – and money to automate and outsource.  Take a deep breath.  You do not need to start at that level but if you want to earn a healthy online income then start you must.

One of the easiest ways to plan affiliate marketing campaigns is to center them around events, seasons, celebrations etc. The obvious are Christmas, New Years, Valentine’s, Mother’/Fathers’s Day … and so on.  No matter what your niche is one you can definitely work one or two of these special days into your marketing campaigns.

But why not separate yourself from the pack?  Everyone is selling at Christmas and it’s not to say that you shouldn’t, but did you know that there are dedicated “days” or months to just about anything  and everything under the sky?  The narrower your niche, the more bizarre the relevant topic day, the more attention you can draw with your advertising.

An example might look something like this:

Niche:  Left handed people
Domain:  LeftHandedPeople.com

Is there a Left Hander’s Day? Yes.  August 13.

Now is the time to start preparing for an all out campaign that should launch sometime in July.  But you need to start to have all your tools in place and there is no better time to start than now.

1.  Do you have a mechanism to capture leads?
If not think about what it might be that would entice your blog reader to register and leave their name and email.  Here are some possible options:

- weekly or monthly newsletter
-  e.report on being left handed: 17 – 20 pages on what it means to be left handed
-  e.book on famous left handed people – write one yourself, or check around to see if there is one that is available for PLR(Private Label Rights): 50 – 70 pages.

2. Decide what your offer is going to be.
What about left handed mugs – message on the mug appears to the right of the handle.  Or left handed scissors?  Left handed golf clubs.  The list is endless.

3.  Dedicated domain name.
You do not need to buy new domain name, you can have a sub-domain that would look like this:

LeftHandedPeople.com/August-golf
LeftHandedPeople.com/August-mugs
LeftHandedPeople.com/August-scissors

4.  Contact your affiliate vendor.
See if you can work out a one time offer for their top selling product.  Now you have a special price  for your unique market: the lefties.  It is estimated that 7% – 10% of adults are left handed.  That is a narrow niche yet a significant market.

5.  Write your ad:
Write your copy for the sales letter – this is the long sales letter telling your prospects why they need a new set of left handed golf clubs. Check and see if your affiliate vendor already has one.  If you are going for more than one item have a separate sales letter for each one, as in example  #3 above, it should be a different sales letter and domain for  golf clubs, the mugs and the scissors.  Not everything has to be different, just a few words and phrases to reflect the offer.   Have these ready to go for first week of August.

6.  Marketing blueprint:
Decide how you are going to market this.  Start warming up your prospects.  Pre-write a set of autoresponder messages that will start going out mid-July.  Space the messages by several days, decrease the spacing as August 1st approaches.

7.  D-Day
August 01:   the mass promo goes out to everyone on your list. Put up banners on all your relevant sites.  Put out a press release :  “Lefties Rule August 13″ and submit to all press release directories.  If you have the budget by all means submit to those that are fee based, but if dollars are scarce use the free directories service.

8. Daily Activity:
Have something happening on the net every day until the 13th – newsletters, blog posts, forums, see if you can get guest blog space on some of the more popular blogs.

9.  August 14:
Tally up your sales.  You may still have some straggle in after the date but the majority of your sales should be in by the 14th.  Review everything:  what sold, what promo delivered most traffic, what venue converted most, which gave the biggest return on your time/investment.  Make immediate notes and make the tweaks to next year’s promotion while they are still fresh in your mind.

File away till January or February of the following year.  Dust it off then, make changes, add new things you may have learned in the interval.

For a list of holidays/bizarre dedicated days etc. go to:

http://www.brownielocks.com/month2.html

For example, did you know that February is National Start a Business Month?  I didn’t either.  This morning I was pleasantly surprised when while  doing  my blog rounds I read this post on Pat’s  Smart Passive Income blog.  The article is on whether you should form an LLC for your business.    You will notice that this is part I.  Now Pat is a real savvy blogger who pulls in significantly more than just coffee change from his blogging.  Dollars to donuts he has shingled several posts and put a small campaign together that will garner him some extra sheckels, I mean, who isn’t interested in starting a business these days?

Chances are that the first year you do this, the results may be less than sterling. Here is what you will have achieved:

-  an affiliate marketing model centered around specific holidays
-  established control(s) campaign for your left handed market niche

For a list of holidays/dedicated days etc. go to:

http://holidayinsights.com/moreholidays/index.htm

Don’t go hogwild now.  You probably want to mix them up – you know, the odd ball days with the more mainstream ones, don’t forget Christmas or Mother’s & Father’s Day!

To Your Awesome Blog Income Life!

Valentina

Growing

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Affiliate Marketing: Write the Ad

Today’s blog income post will be a follow up to last weeks Affiliate Marketing: Establishing A Control .  I will examine the process to step 1 in establishing a control: advertising.

But first Today’s Olympic Moment! Brought to you by Blog Income!(another benefit to owning a blog – being your own sponsor!) – Smell of Gold Turns to Taste of Gold!
bilodeau

Canadians across the nation are doing the rain dance, whooping, hollering and stomping it up as they celebrate  “Alexandre the Great” in winning the first gold for the host nation at Vancouver’s Olympics thus ending the country’s drought of winning gold on home turf.  I mean Canadians are known to be nice and hospitable but we have to draw the line somewhere!   Sweet!  Congratulations Alexandre!

Now to the topic at hand: 5 steps to a successful ad.

1.  CREATE OFFER
What is the offer?  Speak Spanish in two weeks!  Travel in luxury on a pauper’s budget!  Whatever your offer is you need to capture the interest and curiosity of  the viewer so that the ad is clicked on.

2. WRITE THE AD
Obvious as it seems I have seen in the offline world where people just throw something up without giving much thought to what they are saying.  I suspect the same happens here in the online world. The shorter the ad, the more important it is to fine tune it as much as possible.  Good ads come in three parts:

The Headline.  Lets see what we can do with traveling in luxury on a pauper’s budget.  Here are some options:

- Broke Student Travels in Style:
OK.  Nothing terribly compelling but the general idea is intact

- Luxe Travel on Student’s BudgetGetting stronger. But what about

- Luxe Travel on Pauper’s Budget
I like the word  pauper more than student, I think it is stronger and more likely to arouse the curiosity.

The Body. This is where you write about the offer in two to three sentences at most.  Make it interesting and compelling.  Punch it up.

Call to Action: Download your free report now.

3. PLACE THE AD
Another obvious.  Look at your options.  Do you have a budget?  If so look at Google Adwords, Ezines and Newsletters that take advertising.  If you are new to affiliate marketing chances are that the budget is slim to none.  The first place is to put it up on your own site or blog.  A banner is more likely to attract attention than just text.  You can design a cool ad for free at http://www.addesigner.com/

4. TRACK RESULTS
There are lots of ad tracker services on the internet, many for free.  Just do a Google search for “free ad trackers”.  One that looks good to me is http://www.clickaudit.com/ .  WordPress also has some free plugins that can help you track your ads.  I use Pretty Link which is proprietary to WordPress Direct.

Track your results. Congratulations, you have now established your first control.

5. REPEAT
Repeat the process.  Make a few small adjustments.  Don’t revamp the whole ad and its process unless it gave you zero results.  Success comes in fine tuning and fine tuning is not a re-haul.

To Your Success in Affiliate Marketing!

Valentina

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