Archive for category Miscellaneous

What is Your Blog’s USP?

What is your blog’ USP?

To earn a substantial blog income you need to define your USP (Unique Selling Proposition).  If you did not include this part in your original plan development this is a good time to revisit the process.

What is the feature of your blog?

What is the benefit?

We know the importance of USP when it comes to selling tangible items, but when it comes to the non-tangibles the lines begin to blur.  Consider:

Car
Feature: Heated/cooled seats and back rest in car
Benefit:  instant body comfort no matter what the temperature is outside.

Restaurant
Features:  authentic home-made Italian;
Benefits:  better tasting than others

A blog by definition is not a tangible, you can’t pick it up, package it and deliver it to someone.  But it is a product. To uncover the USP of your blog ask yourself these questions:

  1. BENEFITS
    What are the benefits of the blog?
  2. NICHE APPROPRIATE
    Are the benefits appropriate to your niche?  i.e.  does it solve a major problem?
    Helps people eliminate debt?
    Improve self esteem?
    Shows how to plant patio gardens?
  3. MEANINGFUL SPECIFICS
    What are the action steps
    What are the best tools
    What to look for when purchasing equipment
  4. EMOTIONAL TRIGGERS
    Whom do you appeal to and why do they keep coming back  time and time again?
    You can get a profile of your visitor at Alexa.  Alexa is not just a ranking system but is a good source of info on the type of traffic you attract.  So if your traffic is made up of mostly 50+  women, who have a college education, are empty nesters and looking to retirement in the near future, what are some of the emotional triggers that would keep them engaged with your blog?
  5. TIED TO MARKETING SALES PROCESS?
    Is it tied in to a marketing sales process?  i.e., do you offer products, either affiliate or your own that would be of interest to your niche?  If your blog is all about patio gardening and you attract women in their fifties who are empty nesters, what could you offer as an affiliate?  Videos on how to plant in planters, how to choose planters.  How to position them.  Outdoor living room. Show off your green thumb without spending hours of backbreaking work.   Maybe you are a horticulturalist.  Have you thought of making your own videos or DVDs and marketing  them to your traffic
  6. WOWFACTOR
    After your visitor finishes reading your latest post, is he intrigued?  Did he feel that you gave value for the 2 – 4  (or more) minutes it took him to read it.  So what do you think your WOW factor is?  AHA!  Could that be your blog’s USP?

I think that what each blogger brings to the net is their unique voice and that is difficult to define in a USP – unless the “voice” is a dog that publishes a blog, or a celebrity or a well known personality, but other than that, how do you try and differentiate your blog from that of your competitors?  Or do you follow the successful ones and use their formula with your own spin on the topic?  What has worked for you.  The comment section below is all yours.

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Power of Mastermind Series

The final post on the Power of Mastermind series is up at Dave Doolin’s Website in a Weekend – this time it is about the reasons why some masterminds fail and what can be done about it.  Writing these  has been super fun and a further and bigger role for lot has been hatched – so stay tuned, in the meantime, hop on over there and read MasterMind Power V:  Failure of the Mastermind and please feel free to leave a comment.

Blogger Reality Show Challenge

Alvin Phang lives in Kuala Lumpur Malaysia.  He publishes  Gather Success and he reported earnings of $66K for the month of March.  Not exactly chump change.

Now he’s has thrown out a challenge – it had to happen sooner or later, a reality show for bloggers!

About The GatherSuccess Challenge:
The World’s 1st Reality Show For Bloggers To Challenge Each Other Each Week To Out To Win The Ultimate Prize To Be Alvin Phang’s Apprentice!

This is going to be fun and it’s open to everyone – even if you don’t have a blog yet!  The first session will be about how to set one up.

I’ve been a fan of Alvin’s for some time.  When I first became aware of him he was already pulling in between 5K and 10K per month.  He works hard.  In the time I’ve known him he’s gotten married, bought a home, a new car, and got a dog.  Alvin also takes time to enjoy the finer things of life as he and his wife travel often to places that you and I dream of, staying in deluxe 5 star resorts and shopping (a favourite of his wife’s pastimes)  – in other words, he is living a true blog income life!

And now you can become Alvin’s apprentice.  How cool is that?

It’s definitely something worth burning the midnight oil for.

Hop on over to Gather Success Challenge  and sign up.  I just did.

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Five Basic Steps to Online Networking

We all know how networking works in the offline world, but did you ever think that the same principles can be applied to the online world and that it works equally well across all spectrums of  internet marketing?  Whether you are blogging for money, or focusing on affiliate marketing to earn an online income, networking, whether offline or on can have a definite positive impact on your bottom line at the bank.  Online networking should be part of your plan to succeed on the internet.

How, you ask, do you network online?  Networking has spun a whole new business model –daily there are several networking events held throughout any major city at venues as diverse as the people who attend them.   For a small entrance fee and the cost of a wallet full of business cards you can attend these well orchestrated functions where it goes without saying that the reason you are there is to make connections and so is everyone else.  No need to chit chat about sports, kids or the last adventure down the Amazon.  Cut to the chase and go for the jugular:  What do you do?  What are you looking for?  How can I help you?  No fit, no worries, move on no offence taken.

But how do you do that on the internet?

There is no virtual room that you can enter, tap someone on the shoulder and exchange  URLs, contact info and other bits of   critical information about each other’s businesses.   But …  develop online  relationships you can

First off I am not a great fan of the organized network functions.  They are too frenzied for my liking.  Long before someone came up with the idea of throwing a party for no other reason than to facilitate encounters of the business kind, networking was alive and well.  Have you ever moved neighbourhoods or cities, perhaps even countries.  How did you meet your new neighbours ?  Chances are that you joined some associations,  societies, private clubs and extended and accepted invitations to social gatherings.

If you are new to internet marketing think of it as a new neighbourhood.  How might you meet others on the internet and more importantly how do you meet the right crowd?  Here are a few suggestions:

  1. FORUMS:
    Search for online forums that are either complimentary to or the same interest as your own. Register for an account and start visiting.   There is usually an introduction thread going, do that.  After that just hang out a bit, read what others are saying and if you like the tone and the content, participate.  Best way is to be helpful.  When someone is looking for an answer to something and you know it, supply it, or weigh in with your opinion or suggestion.  The key is to make your responses of value. Get noticed.
  2. BLOGS
    Find blogs in the same or complementary niche as yours.  Visit the blogs – some you’ll like some you won’t.  Bookmark the ones you do and make a habit of dropping in and not just reading the posts, but commenting as well.  Think of yourself as a guest and what is the role of a guest?  To enjoy oneself of course but also to add value to the host’s party.  The blog is the party. Be gracious, read the whole post and make a comment, either by complimenting the host on the article or suggesting something that may extend the value of it.
  3. TWITTER
    Twitter is a great place to socialize and is perhaps the best gateway to online relationships.  Done with an end purpose in mind you can develop strong relationships with others of a similar industry or common goal.  Most people go about “meeting” people on Twitter the wrong way – they immediately start following people without any thought as to whether they should.  I mean when you think about it would you go out on the street and tap people on the shoulder to say that you are new in town and want to get to know them?  Of course not.

    Similarly with Twitter.  Ideally you should start by only following people you already know, but if you are completely new to this scene and you don’t know anyone – or at least, you don’t know that you know anyone  –  you start with a simple search.  Look for people in your profession or industry, similar hobbies or common goals.  Select no more than 10 to start with and before you follow them, visit their profile.  Do you like what you see and read?  If you do then go ahead and follow.  Be sure to log in once a day to see what your new online compradres are tweeting about.    Follow the thread.  If you like what you are reading,  stay a follower and begin to engage in the conversation, if you don’t, then simply unfollow.

  4. FACEBOOK
    Similar to Twitter but different.  Matt Astifan likens it to the next step after Twitter.  Twitter is where you meet someone,  get to know a bit about them sort of like doing due diligence, and then if you decide that this is a keeper, invite them to your Facebook.  Facebook is a slower pace where you can get to know your new online friend a bit better – it’s like slow dancing vs rock or hip hop –   perhaps even give a referral or two.
  5. OTHER SOCIAL NETWORKS
    Twitter and Facebook are the two most popular social networks out there, but you may want to look for specialized social networks – you know, something like where all the medical doctors hang out if you’re a doctor, or a neurosurgeon  or where budding authors exchange good tips on editors, agents and publishers.

Do all of the above without expectations.  You will find that visits will be returned, tweets will be forwarded, invitations will be given.  Not only will you be joining a community of like minded people but  people who are willing to support each other’s endeavours, perhaps even signing on as affiliates and even joint venture partners in the future.

Now doesn’t that look just like offline networking?  Have you in fact been doing online networking without knowing it?  What have you done that has grown your community?  Can you suggest other ways of online networking?  Have you benefitted from online networking?  How?  Don’t be shy, post your comments below.

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Sunday Morn Musings: Old Friend

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will repurpose and republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but just as likely it may not.

The longer we live the more friends we have, or do we?

Is it just that the longer we live, the more people we know?  And if we know more people then do we have more friends?  But what about “Old Friends?”

Some of the people we know are business associates, friends of parents and friends of  relatives.   Some of the people we know belong to the same association, the same fitness club, the same mastermind group.  Some are friends, and a very few are old friends.

An”Old Friend” has little to do with age although it has its roots in that association.  An old friend is a special unspoken honor conferred by two people, two families, or more upon each other and when one is in need the other will go to the ends of the earth to meet that need.  It is an old Chinese custom not easily conferred, but once done carries on from generation to generation.  Bluntly put, it is as much about friendship as we know it as it is about powerful connections, it is after all who you know that makes the difference.

How did I get on this topic?  This week I had lunch with an “old friend.”  Yes we have known each other long enough to be old friends in the traditional sense, but we are also “old friends” in the Chinese definition as well and it has nothing to do with the fact that he is Chinese.  In one of James Clavell’s books, Noble House,  Ian Straun Dunross is saved from financial ruin by an improbable outwardly seeming adversary, a high ranking aparatchik in the Chinese  communist regime.  Ian turns to him as a last resort and is greeted as an “old friend.”

The idea behind old friend is that old friends are the best kind.  You first met as youngsters, fashioned a friendship and over the growing years laughed, cried, fought with and for each other.  Your word was gold.  The more the years, the stronger the tie.  Not too many develop such a friendship.  New friendships formed may be strong but they do not have the little things hardwired into their very sinews, little things like unconditional loyalty and trust.  Lucky are those  to have a handful, if that many, of such old friends; most never do.

Over sable fish and gnocchi we did some catch up – family and business.   On parting, Nelson gave me the greatest compliment of all, he said “Valentina, I am honored to have such an old friend as you.”  I wished that I had said it first.  It is true.

I knoodled over old friend as I drove home.  I even took a long route, via my favorite ocean shore drive, Point Grey and then over past UBC  to ponder on it.   My thoughts turned to  the Monday night previous.

Regular readers here know that Monday night is my weekly Internet Marketing Mastermind meeting.  Matt was speaking.    Matt is the expert on social media and he was talking about Facebook with a membership of some 250 milliion and growing.  What he was saying was that we should not accept every invite to be a “friend” only from those that we know, put the others into a holding pattern, eventually you can always move them from one group to the other but only if you want, only when you get to know them should you allow them entry to your small but solid and trusted circle of “friends.”  It’s not in the numbers, but in the quality of your relationship which may blossom into a friendship – or not.

Facebook, he told us, has 11 year olds as members.  They develop connections, then relationships and some of those may blossom into friendships.  Hmm, I thought, so Old Friend may have a different complexion in meaning to them than it does to the traditional Chinese.  Matt thinks that this group will be the first highly connected group of people, and therefore will wield a great deal of power.  In ten year’s time they will have grown their network to include all corners of the world, all manners of people, rising stars connected to captains of industry, influencers, decision makers, dissidents, champions, and the list goes on.  Six degrees of separation will be more like one, or two at most.

The idea is mind boggling.  I know people who know people by which I mean, that with the right introduction you will be given special treatment be that at a restaurant, a clothing store, a realtor or perhaps a good accountant.  I am not such a person.  Even though I was raised in the orient and indeed my father always stressed connections – it’s not just an Asian thing, but European as well – I came to Canada in my early twenties.  Here you did not need to have a good connection to get the right plumber, a doctor, or a fish monger who would help you pick out the best fish.  I learned to shop at the supermarkets where most everything was packaged,  paid full price  unless it was officially on sale.  Bargaining was not done and jobs were obtained on your own merit.  Everything was above board, people lined up in orderly fashion whether to get on the bus or wait their turn to pay at the checkout counter.  What you saw was what you got – or so I was led to believe and naive enough to accept.

Things have changed since I first came here.  Even if shopping at a high end jeweler  “is this the best you can do” is a standard question, better yet if you know the owner of the store or have someone give you a personal introduction, someone who may have old friend status with the owner.

Today’s young people are far more savvy and consciously go out to develop a wider circle of friends – several circles in fact.  I venture that as the years pile on one after the other, the interconnected numbers will be staggering, like a chain link fence.  My hunch is that some of the links will have a familiar ring, that of an “old friend” – at least I hope so.

Life, Timing & Love all live In the Land of Internet Marketing

Life is good – again

Timing is everything.

I’m in love

Earning an online income is not easy, it may be simple but not easy. But it is immeasurably easier if your internet marketing life is good, if timing works in your favor and if you have a love here and there to take you through the rough times.  I just had such an experience.

LIFE IS GOOD – AGAIN!
Today calm has returned to the domain of Blog Income and that makes life good but it’s been a few hair raising and tearing days.   At first annoyance, then disbelief, then as the reality began to seep in utter panic.  Allow me to walk you through the turn of events  of the last two days– perhaps my experience will help you avoid this type of pain.

When you begin to know a little bit, you become a little brave, and a little bravery can be plenty dangerous.  I refer specifically to the back office – the admin area of the blog which is where I was on Monday morning.

As mentioned before, Blog Income is going to have a complete new facelift and that is in the works, but… said I to myself, in the meantime, could I not make a small change?  One of the suggestions made by my Monday night Internet Marketing Mastermind members was that maybe I could make the font a little bigger.

As chance would have it that Monday morning I came upon a blog that tackled that very same question and the answer was very simple.  Install the TinyMCE Advanced plugin.  No problem.  I knew exactly how to install a plugin. I did.  For some reason it did not take.  For one thing the “settings” option did not show up. I pressed a button here and a button there, looked at some of the other plugins.   Came back to the new plugin, tried editing an existing post.  Nothing happened.

Went back to the blog that wrote about how to change the font in the first place and wouldn’t you know it, there was no way to contact the author!  Now that in the world of the internet is a cardinal sin.  Before logging out I pressed the view site button – nothing, blank, zero!  Hmm.  Opened another window and put the URL into the browser line.  Nothing, blank, zero …. oh yes, bottom left hand corner “done.”

Worse yet – I could no longer log into my admin!  Same blank and “done” results.

Several  times on this blog I have mentioned that my sites  are powered by WordPress, and  supported by WordPress Direct. (WPD).  I sent in a ticket marked “urgent” and went about doing other things on the internet.  Annoyance began to seep in.  Last week of Quarter 1 and my blog is down!  Google will come crawling and surely write up enough demerits to put me in the dog house I thought,  Alexa will demote me, traffic will meet a blank white space and never return.  This couldn’t have happened at a worse time.

That night at my weekly Internet Marketing Mastermind meeting, I mentioned my dilemma to the group.  When two of the top and most savvy IM types both said “oh oh” at the same time, annoyance turned to queasiness. “Oh oh” is not a good response.  Jason offered to help by going into my c.panel but of course I could not remember  either the username or the password!  We agreed we would connect the next day

I was sure that by next day WordPress Direct would have a solution.  Next day dawned and still nothing.  Panic.  Left a message for Jason.  Resent ticket to WPD.   Acting on Dave Doolin’s suggestion,  closed shop for the day, went out enjoyed the ocean, the flowers, and the company of non internet marketing friends.   Completely cleared my mind.

Came home refreshed and resolved to rebuild the blog – with the new look.  Fortunately I have all the content.  After dinner checked with WPD , still no response.  Opened Ewen Chia’s tutorials on WordPress and began by finding the theme I wanted to install and was at that point in  Fantastico when the next step was to press “install”.

TIMING IS EVERYTHING.
My finger was poised over the install button.  The phone rang.  It was Jason returning my call.   Told him I was ready to start rebuilding the blog and that I was just in the process of installing.

“Hold on” he said.  “What’s the name of your blog again?”

I told him.

“Works for me” he says.

“What do you mean it works for you?”  I wanted to know.

“Well my browser brings up your site”

I was astounded!  Floored!  Flabbergasted!

I checked on my own browser .

YUP!   There it was!

I told him what I was about to do.  He told me that had I gone ahead with the new installation (outside of WPD)I would have have created even more problems.  I was literally seconds away from pressing that install button, in other words, seconds away from more problems.

I sat there and thanked my lucky stars, the universe and the creator of all whom I call god.  Seconds away from screwing the whole thing up.  It’s amazing how so much of everything we do is in the timing.

Dave’s suggestion that I take the day off kept me from making further decisions and taking action in the heat of the moment.  The day grounded me.  It gave time for Jason to call me.  Equally importantly it gave the time needed for WordPress Direct to address my problem and fix it.  But that call from Jason was the most critical of all.  Timing plays a greater role in our success than we realize and the whole day ultimately was all about timing.

I’M IN LOVE

After taking a few deep breaths I was able to collect myself.  Checked on my ticket …  there is a message from Alex:

“Valentina,

Your site went blank because you had two XML plugins (different versions) activated at the same time. The Google Sitemap XML and the karaliev’s plugins (older version) were both activated causing the error.  I upgraded the Karaliev’s plugin and everything should be working fine now.”

It hit me!  When I was going through my plugins I remember that my Google Sitemap XML was not activated.  I recall that in some recent course it was to have been activated – so I did!

It was love at first sigh of relieve!  This was not the first time that WordPress Direct saved my bacon – err … that would be site.  They have helped me many times with this blog and the other sites I have with them.  The issues were never as big as having my site disappear and I was beginning to feel fairly confident about WordPress, thinking that I can now put up a WordPress site without the benefit of the heavy lifting that WordPress Direct provide.

HUH!  Are you kidding?

Not on your patoeey!  Never!

I’m in love with WordPress Direct.  I love Alex and Brian and Roy  and all the other support that have patiently helped me out time and time again.  They have never failed me … and when you’re in love with that good, it’s a keeper!

Oh yes, another thing.  WordPress Direct comes preloaded with a lot of goodies.  I just found that I do not need TinyMce for font etc. – I have the kitchen sink that gives me that option. How did I find out?  There is an icon that I never pressed before… well, you know all about bravery now, it turns out that its the kitchen sink.

It’s all good.  Experience makes you stronger, even wiser but I still buy into Steve Jobs “stay hungry, stay foolish” even if foolish is sometimes all wrapped up in bravery.


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Sunday Morn Musings: Big Is NOT Beautiful!

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will repurpose and republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but just as likely it may not.

Social engineers are at it again.  As usual they employ semantics as their tool of choice and preach from the platform of political correctness.   They want us to think that “Big” is beautiful.  Read that as FAT is beautiful.

BALDERDASH!

Big is not beautiful and no amount of pressure by the fat brigade should make it so.  Shame on you, you scurrilous I’m Ok You’re OK evangelists.  You’re doing a disservice to the ever widening girth population you are championing and to society at large.

I’ve sat and tsk tsk’d  each year as the stats are rolled out on the percentage of the overweight .  I’ve watched the figures go from 30% something to now 58% in Canada and I would daresay that the US is holding its end (yes, pun intended) up very well. It’s no longer “overweight” but “overweight or obese” and just as the overweight stats kept climbing upwards, a casual eyeball survey of pedestrians at your favorite mall will confirm that obesity is definitely on the rise.

Now I’ll admit that I am not the svelte young lass I used to be and if truth be told, shaving off some of that avoirdupois would do me a lot of good.  To that end I have signed up at the local gym and take this bod for a walk on a daily basis.

This week I couldn’t take it anymore.

There I am catching a bit of TV and suddenly I am watching the ugliest image of a human body you could possibly imagine – rolls of fat cascading down the body of a young woman, the belly fold is now over her thighs and they are interviewing her!  I shake my head.  Did I hear right?

This woman is 600 lbs.

She eats over 12,000 calories a day.

She wants to reach 1000 – you read that right – 1000 lbs!

She isn’t just obese – there is something terribly wrong with her.  She needs a psychiatrist.  Shame on the media for pandering to the fat brigade and giving her her 15 minutes of fame.  I want to know, when she gets diabetes, heart problems and other weight related diseases, who is going to pay?  Should she fly – and god only knows how she would get herself to the check in counter let alone the airplane – will she demand 3 seats for the price of one or cry discrimination?

Watched the Academy Awards.  You know where I am going.  Now Gabourey Sidibe may be a talented young actor but she sure ain’t no poster child for a picture of health and for Oprah to congratulate the Academy for making a difficult choice – and we know she wasn’t referring to Gabourey being black, or a first time nominee, she was alluding to the less than Hollywood ideal body that Gabourey sports – was uncalled for, in fact irresponsible. We all know that the queen of the Kumbayah Society has herself had to deal with fat, but there she is giving her unspoken stamp of approval.

Then there is the perpetual whiner – Kirstie Alley, who it appears is an athlete and an actor, or at least she once was an athlete: a swimmer.  How she allowed herself to balloon from her svelte and admittedly sexy bod to 220 lbs is beyond me.    She became the spokeswoman for Jenny Craig but that gig didn’t seem to work out as intended so the contract was either cancelled or simply not renewed.  But get this, Kirstie is now going to have her own show, Big Life!   Yeah! Right!  This time she is going to lose weight and did I hear that?  Did she say that she is going to lose weight through a new system that she developed?   The trailers show her team of personal trainers and nutritionists. Now that’s a duplicatable system if I’ve ever seen one!  Give me a break!

The first time I became aware of the fattening of America was some ten years ago, it was in Florida at DisneyWorld.  I was taking a break from the hours of walking and took the opportunity to enjoy an ice cream cone under the welcoming shade of a tree.  First I noticed that there were a lot of overweight people.  Then it seemed as though I was witness to a fat parade – waves of overweight families; mother, father and children literally waddled by me with super sized pop drinks in one hand and a family sized bag of chips in the other- not for the family, but for each one.   It was not a pretty picture.

Yesterday I was at the butcher’s buying some meat.  I asked that he not trim the fat.  I find that unless it is a filet mignon fat makes the steak taste better, moreover, the medical profession has now reversed its previous position on fat.  In 2001 the Journal of the American College of Nutrition released a new finding

“…it is now recognized that the low-fat campaign has been based on little scientific evidence and may have caused unintended health consequences….”

This is not an article on the benefits of fat but dietary fat carries fat-soluble vitamins from your food into your body.  It helps maintain healthy hair and skin, protects vital organs, keeps your body insulated and provides a sense of fullness after meals.   Now don’t go bananas and start eating lots of fat, a little of something good does not mean that a lot of it is better.

The butcher’s wife was there at the time that I asked for my sirloin intact with the cap.  She laughed.  Apparently the message from the College of Nutrition hasn’t filtered down to everyone yet as she told me that their clientele almost always wants all the fat trimmed off the meat, and then she sees those same people, with children in tow at the local MacDonalds – yeah!  Supersize that order and yes to the French fries.

Ads are always a good indication of how successful the social engineering campaigns on anything are.  Have you noticed that ads now include not only a normal sized human, but often a fat (not overweight, I mean FAT) person?  The ad companies will defend that as saying that they are merely mirroring society.  Well that’s a damn poor mirror and the message it’s sending is that hey, its OK to be fat.

We have all read about the implications that being fat will have on the overall health of a human.  Today is a critical day in the US.  Obama’s crusade to implement universal health care is up for approval by the senate.  Should it pass, have no fear, those that develop weight related diseases at an early age will not have to worry about their health care, the government will look after them, rolls of belly fat cascading down their bodies and all.

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Romancing Alexa for Blog Supremacy

You may have noticed that Blog Income is sporting a new logo :  Proud Member of Yakezie Challenge.  It looks like this yakezie you can also see it in the right hand sidebar.  I added the Alexa rank widget right under it.  The two go together.

It’s really great when bloggers throw out challenges … makes for interesting dynamics.  When Sam at Financial Samurai threw out the challenge to his readers to get their Alexa ranking to under 200,000 – with Alexa  the lower the number the better the ranking – by June 30th, I bit the bullet and as a result  have gotten to know Alexa rather well.

First things first, I thought I was doing rather well having advanced from a 504,964 out of the gate to 274,942 until I looked at some of the stats of the other contestants.  Wow! Am I blown away.

Now get this!  Here is Ryan at Planting Dollars .

started at 865,928 and as of today is at 83,604.

The blog isn’t even four frikken months old yet!!!!  In an earlier post he wrote about how he went from no blog to 122,661 in 2 months. Some good advice there:

Daily posting
Guest Posting
Commenting
Content

Ryan reinforces the basics … we’ve all read about them, we all know about them, but Ryan put his nose to the grindstone and took action.  His goal is to get to 50,000 by June 30th.  I have no doubt that he will.

Being part of the challenge is really motivating.  I may have mentioned before that as I blog for an income  I check my stats daily – just a habit I carried over from the corporate world where I began each day with sales figures with all their year to date permutations.  I am not as detailed with blogging, but I know exactly where I am, whether on course and therefore, whether I need to correct course.  I have been satisfied with my Alexa progress and felt confident that 200,000 would be achieved by June 30.

Then one morning I get an email with a serious nudge… from Greg who introduced himself as the administrator for the Yakezie group.  Apparently I have not registered (gulp!).  I also got a laundry list of items to fulfil.  Ta Da!  The Yakezie Logo or Badge.  I rather like it.  The Alexa button will move elsewhere after the challenge but for now, it is instantly recognizable duo.

There are some in the blogosphere who do not take Alexa seriously.  Their main objection being that Alexa only measures those blogs that have registered with Alexa – unlike Google which does not require that you register and/or display the google toolbar, yet some 40 million plus blogs are crawled by Alexa’s mighty army of bots.  That is no mean number.  Consider that at nearest estimate there are over 250 million blogs of which some 90% are either completely abandoned or just plain moribund.  When taking these two stats together then its reasonable to assume that the default seems to fall towards the  more active rather than defunct blogs being in the Alexa rankings.

Now I’ve been snooping around Alexa a bit and the most interesting thing I found was that you can get more info about the visitors that come to your blog … demographics like their age bracket and gender.  This is super cool info.  Until recently I had no idea who my audience at Blog Income was, so it was like writing in the dark.   Now I know that the majority of my visitors are the 34 -45 age bracket , more female than male, and they browse from their home.  There is other info that is interesting.  You can bet on it – I will register all my blogs with Alexa.  If you haven’t already done so, you may want to as well.

Why is this information important?  It takes a bit for Alexa to begin to gather detailed info on your blog so if you have only just downloaded your tool bar and registered your blog, the info will be scant but then be sure to come back a few months later and click on the details.  Use the info to your advantage.    You’ll be able to gear your content for your age group, gender, whether they have children and more.    There is even more detailed information available once you hit the 100,000 mark … aaahh the carrots that they danglel … OK Sam, but first the 200K!

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Sunday Morn Musings: Designer Tomatoes & Such

Welcome to Sunday Morn Musings.  This is my weekly free fall – writing about whatever it is that occupies the mind on a Sunday Morn.  The idea of a “no topic” posting is the stepchild to a blog I used to write:  Four O’Clock Thursdays which is still up there if you want to check it out – more likely, I will repurpose and republish some of those posts here over time.  On Sunday Morn Musings the topic may be about blogging but just as likely it may not.

When shopping for fresh produce I stay away from the pure red, blemish free, perfectly round, still attached to its vine, tomato.  Instead, I carefully pick through the adjacent bin, the one with the imperfect tomatoes looking for perfect tomatoes.  I know.  That is a contradiction.   I do this even in the winter when the imperfect ones come from far away lands and have the taste and feel of cardboard rather than fruit.  I rationalize this seemingly irrational preference by telling myself that at least they, the imperfects, have grown in soil.

I go for the organics once again lulling my brain into thinking that that is the better choice.   In actual fact, I really don’t know.  I try to be informed and in doing so, I know that not everything that I am fed as  fact is actually so.

So what’s wrong with the perfect tomatoes?  Probably nothing.  Certainly agricultural scientists will tell you that not only are the perfects a beauty to behold but that they are every bit as nutritional as the imperfects, perhaps even more so.  You see, they are grown in big glass houses.  Their little feet know nothing of the feel of having been germinated in rich black soil, of what it is like to grow up in the open fields, feeding on minerals and other nutrients of that soil, to move in the gentle soughing of a breeze, drink in the water as it falls from the sky, to bask in the sun’s rays.

The perfects, as I said, grow in glass houses. They call them greenhouses, not to be confused with hothouses in which the produce grown is merely given a leg up to the little seedlings to survive in an otherwise cold climate where summers come late and leave early.  No these are industrial parks housing acres upon acres of hydroponic farming.  These are not farms.  They are factories.

As the word hydro suggests this is water gardening taken to scientific horticultural heights that produces  designer fruits and vegetables.  Tomatoes, lettuce, cucumbers, bell peppers (capsicum to those in the southern hemisphere) and now even kiwis and who knows whatever else are grown in perlite, which is a natural occurring glass substance that has a relatively high water content.

What goes against my grain is that these little darlings that find their way to the grocers and then our tables are grown in a cocktail thrown together by a chemist – an adroit chemist no less who carefully measures out the right mix and dose of petrochemicals so that a tomato grows up to look like one, that it does not mistakenly get crossed with a cucumber or a bell pepper.  The system is rigged to drip the right amount at the right intervals to ensure that our food on the vine is getting all the nutrition it needs to look  and taste like it’s hardier cousin that has grown out in the open.

Horticulturalists will tell you that these fruits and veggies are just as nutritional as the ground grown variety, perhaps even more so and that they taste even better.

That, I suppose depends on your taste buds.

When you’ve grown up on fresh produce that was available only in season, when it was picked only when it was ripe and ready for the local market as I have, then your taste buds are otherwise informed.   I eagerly look forward to the opening of the local farmers markets.  Not all are created equal – some still bring in fruits and veggies that the local super markets carry from other countries, don’t understand that.

No, I like the weekend kind of farmers markets, where the farmer and his family man the stalls and you can just see them brimming with pride at the tasty food that they have grown on their farms.  Often they have varieties of produce that is just not available elsewhere and sometimes, some even sell pickled produce or jams that they made themselves. Yum!  Everything costs more but I`ll gladly forgo a latte or two to buy farmer direct.

If you have occasion to drive in rural farming areas as I do, you will come across farmers roadside stands.  I always stop and buy.  They only sell that which they grow.  My favorites are the corn stands.  I think that the tastiest corn is that which is picked minutes before the ears are shucked and put into the boiling pot, but the next best is the corn that was picked that morning and wastes not a day between picking and pot.  Corn, I think, is the most susceptible of veggies to losing its natural sweetness with the passing of each hour and a day is well, too much.

What I also like about the produce that grows in earth is that the tastes vary according to the soil its grown in.   Tomatoes grown in the Fraser Valley taste different from those grown in Lillooet.They are both to die for.  The greenhouse tomato that is grown in metro Vancouver tastes the same as the one that is grown in Arizona or New Brunswick.  It is the malling of agriculture … you know how mega malls all have the same designer stores.

I love the earthy smell of freshly tilled soil in the spring.  This year we have had a warm winter.  Already the farmers are tilling the soil.  Birds flock to feast on worms and whatever else it is that freshly tilled soil exposes.  I love this ritual – sort of like the rites of spring and therefore of nature and life.

But life changes – I don’t know about nature.  Every year as I go past familiar farms it seems that their numbers are decreasing.  If it’s not yet another housing development then it’s another greenhouse.

To me they look ugly.  They are a blight on the landscape.  The trend is to plant a thick and wide belt of trees running alongside the roadway between the pavement and the glass – out of sight, out of mind.  They tell us that greenhouses are only allowed to be constructed on farm soil that is poor and not suitable for traditional farming.

We live in a rich and fertile valley fed by the mighty Fraser River.  For more than a century families have  farmed the black earth of these lands and still do today but their numbers seem to be not as many.

I had no idea there was so much of this land that was not suited for farming.

Five Steps To Keep Your Blog Income Goal On Track

Are you on pace for your 2010 internet marketing goal?

In three weeks and a day the first quarter of the year will have come and gone.  If you are serious about your blog income business this is the time to take a quick overview of where you’re going, where you are and where you’ve been so far this year.

Reviewing your progress in anything that you do is critical to success.  Goals drive success.  So you need to review the progress of your goal for the year.  I review by day, week, month and quarter.  I don’t spend a lot of time on all the details, but come the end of a quarter,my blog income business undergoes a microscopic review. Year to date results are tallied  and adjustments where necessary are made.

This is a good time to take a quick overview of the current situation vis a vis your blog income goal.  With three weeks to go there is still time to save the bacon.

Am I on track?

NO!

Do I know how far off track I am?

YES!

Here is a quick way to review your progress and maximize your internet marketing performance:

1.  Goal.
You can do this for any part of your life, but for the purpose of this blog and post let’s stay with your blog income business.  What was your goal for the year?  .

A common annual goal is to achieve a certain income.  Assume that your goal is $100K  for all your internet marketing streams.  A very simple plan might look like this

1Q = $10,000
2Q = $20,000
3Q = $30,000
4Q = $40,000

Total = $100,000

2.  Progress to date:
What is your year to date income?  With three weeks to go, if you do not make some quick adjustments will you achieve $10,000?  If not how far off the mark are you?  If the shortfall is just a projected thousand or two, what can you do to turn up the heat.

3.  High Gain Activities

A quick review will tell you what in your marketing mix has worked the best and brought you the money to date.  You will notice that every time you took action there was an upward  spike in the results.  Very quickly identify the action that brought you the most income.  Take that model and ramp it up for the rest of the month.  If it is affiliate marketing that is the major contributor, see which affiliate product contributed the most to your bottom line.

4. How Many Sales Needed?
If your current track projection shows that you will be $2000 short of your 1Q goal, what are the steps that will lead you to reaching $10K?  Ask yourself these questions:

a)  What is the commission for each sale?
b)  How many clicks to reach one conversion?
c)  How much traffic  per click?

For ease of calculation:
commission per sale:  $100
clicks to make one sale: 10
traffic to generate 1 click: 10

Armed with this information you come up with this formula
2000 visits = 200 clicks
200 clicks = 20 sales
20 sales @ $100 commission = $2000

5. Which Piston Is Firing  The Traffic Engine?
Look through your statistics to identify which marketing action drives the most traffic.  Isolate it and increase that marketing action in direct proportion to meet and deliver the additional numbers.

This is also a good time to look at your second quarter.  Based on your 1Q results what are the action steps for the coming quarter.  What adjustments do you need to make?

Look at your business as sailing.  When you sail you know what your destination is.  You have a mapped out route.  Depending on how the wind is blowing, how the currents are running and daily weather changes, you need to continuously tack your sailboat to reach your destination.  A review of your  results is just tacking your internet marketing business to success.

In short:  review, correct, continue.

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