To blog income builders, “Sold, for an undisclosed Amount!” is a message that signals big bucks, the exact amount of which is left to the reader’s fertile imagination, but you can bet your firstborn, the house and the dog that it’s more than a lifetime supply of peanuts for your pet monkey. In a previous post I wrote about Danielle Friedland and how in four years, start to sell date, she sold her Celebrity Babies Blog for an “undisclosed amount”.
Yesterday, at my monthly Smart Thinking Marketing Group meeting, I met someone who did that in what? SIX … 6 … MONTHS! YES! This is 6, SIX, half a year!
Gustavo Garcia and his colleagues began their project this summer … so whether that was June, July or sometime earlier, is somewhat besides the point, the point is, in something like six months, they sold their online business for an undisclosed amount. Sweet!

Gustavo was our keynote speaker. He told us how he had an idea that would improve efficiencies and the bottom line by the millions for the call center industry. He tapped a few chosen former colleagues and the Discreet Math Group was born. What is so unique about this success story is that the marketing was entirely social media based. They launched their product with a blog. As theirs was a business directed product, Gustavo relied heavily on LinkedIn which is the social media of choice for business and then went on to connect with Facebook and Twitter. Here is the crazy figure that made my head swirl: in hard, actual, cash outlay, it cost them a total of $76.20!
I think that this is the penultimate in living the blog income life! Granted these gents weren’t exactly newbies. They each pack some serious credentials behind them that go back some twenty years in internet marketing/technology, but you gotta love the speed of this success story.
Here is one other interesting fact. Shane Morgan who owns and facilitates the Smart Thinking Marketing Group relied on social media searches to find Gustavo!
Time to head back to LinkedIn and polish up your profile and open accounts with Facebook and Twitter if you haven’t done so yet.
Here’s to your future headline: “Sold! For an Undisclosed Amount!”
Valentina
Lots of good cheese in social media!


#1 by Gabe | freebloghelp.com on December 8, 2009 - 12:37
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Selling a site can be great but an “undisclosed amount” does not impress me at all. Either post what it was sold for or I will actually assume it was sold for barely anything significant.
These guys spent under $100 and even if they sold it for $1000, that’s a lot of work for $900.
.-= Gabe | freebloghelp.com´s last blog ..The secret ingredient for reaching goals =-.
Twitter:@goldenkoi[goldenkoi]
#2 by admin on December 8, 2009 - 13:12
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Good point Gabe,
I’ll do some snooping & report further. It is a significant sale (apparently). Most private sales don’t post the sale/purchase price, but there may be other factors that would support the “success”
best………..valentina
#3 by admin on December 8, 2009 - 13:14
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PS… I forgot, it wasn’t the “site” that they sold, they sold the business and the way they got all their contacts was via social media… anyway, I’ll put on my detective/research dogs to work on this.
best…………valentina
#4 by admin on December 16, 2009 - 21:51
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Well, as you may know I own a small stable of doggie sites and put two of my best hounds, Sherlock and Holmes, to sniff out what they could on this “sale”…. They just came back looking like a duo of lost sheep! Hard to dig out the details on undisclosed amounts but from what they think they discovered, this was a good deal, still no figures, but one of the “acquired” trio ended up becoming the CEO of the company Aria Solutions Inc. – a small by US standards but a decent enough sized company up here in the big white north. My thinking is that while there was probably some exchange of actual moolah, the real currency was in the form of shares. Even the official press release is mum on the amount – of course it would be just a matter of delving into public records (eventually) but between you and me anything that has a trio of call letters gives me a nosebleed these days not to mention the accompanying migraine! Should have sent my shepherds but at least this sorry duo did dig up the press release: http://www.nasdaq.com/aspx/company-news-story.aspx?storyid=200910201100bizwire_uspr_____bw5133&title=aria-solutions-inc-appoints-brian-galvin-as-ceo
best………………valentina