Mike Paetzold back again for day 4 of my visit here as part of The Old Bald Guy’s Blog Tour. Today the discussion will be on using review posts for your affiliate promotion.
One of the best ways to pre-sell affiliate products or even your own product is to use a review post. This model works quite well if you follow a few simple rules.
!. Use the product name in your title. You want to rank in the search engines for the product name because you are looking for those that have heard of the product but are cautious buyers. They want more information on the product before they make a decision so they have gone to Google to find out what others have to say.
A good title tag will improve your chances of ranking highly for the product.
2. Give a fair review. Your visitor is not looking for they hype when following reviews (leave that for the sales letter) but more solid information on what the product does and who it is for.
Explaining how you are using it is key. Before the new FTC regulations I would normally have said give your exact results but that has become a problem now.
3. Compare the product to the competition if there is some and there usually is. (Link to the competing product too.)
4. What are the downside to the product. Nothing is perfect so letting people know what is missing or could be done better helps to build your credibility.
5. Ask for input from your readers. If you can get comments on your review it will increase the chance that your post becomes the tipping point that makes the reader decide to buy the product.
Follow these tips and you will find that doing honest reviews can be an excellent way to generate more sales.
Be back tomorrow for my last day here and I will be discussing finding the right affiliate products to promote.
About the author
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Mike Paetzold has been online since 2000 and runs numerous blogs and you can find out what he is up to at Mike Paetzold Recommends.
You can also find out and keep current with WordPress at his blog WordPress Made Easy. |
