This is Post #2 of a series of articles on Link Building
In Link Building Part I, I explained the role that link building plays in marketing your blog and its importance in gaining authority and credibility with the search engines. I gave an example of how a series of backlinks creates a path to your site and how it can increase traffic to your blog. Today I want to talk about just two ways of building those backlinks.
In the internet marketing world, backlinks are also referred to as inbound links. Think of that as air travel. The inbound flights are the ones that are arriving to your city from somewhere else. They bring passengers. There are two types of passengers on those flights: returning residents and visitors. The “inbound” link is the flight and the visitors who come to your site through that link are traffic. Some of that traffic will be new. Some of that traffic may be returning because they bookmarked your “link” as a favorite – yes, they like what you have to say!
There are plenty of ways to get back links. Two of the most powerful and effective (in my opinion) are
1. article marketing.
2. web directories.
You know a little about article marketing already and I hope that you are submitting fresh versions of your blog postings to article directories. You may want to revisit my posts:
http://www.blogincomelife.com/making-money/traffic-generating-techniques-part-ii
http://www.blogincomelife.com/making-money/traffic-generating-techniques-part-iii
What I want to stress here is the importance of the Resource Box.
When you open an account with an article directory, you get to fill out a bio and a Resource Box. In that box you tell a little about yourself and you put a link to your blog.
When your submitted article is published by the article directories, it has a page of its own on the internet and it will include your Resource Box. Now there is a unique page or “site” on the internet with a backlink to your blog.
But it does not stop there. If your article is a good one, chances are that it will start getting picked up by other publishers – of blogs, of websites, of ezines. When they publish your article they also give credit to you by including the Resource Box. It literally goes viral. There is no telling how often your article will get picked up. I still have articles that I published two years ago and that are still getting picked up today. Every article pickup is a backlink to your site.
The other good backlink is to publish your link in the Web Directories. These are category based rather than keyword search based – so lets say your blog is about dogs, you publish your domain/URL in the directory, giving a brief description of what the visitor might expect on visiting your blog.
Major search engines do look at directories and when they find new links they send their ‘bots to visit and report. What makes a directory link a good one is that it is relevant because directories only publish links in the appropriate category. It definitely gives you a good backlink and might even bring you up a position or two – or more – on your quest for good rankings with the search engines.
These two strategies for generating quality backlinks should keep you busy – and remember to incorporate them as part of your “system” for marketing your blog.
Remember, he who has the most backlinks gets to drink fine wine, eat gourmet foods, travel on exotic vacations and live in his dream home!
Happy Blogging!
Valentina
Blogger for Money
The mouse with the most cheese is the mousetess with the mostess!
