Posts Tagged blogging

Offline Bootcamps for Online Smarts

As one of the first investments in your blog income business for 2010 consider signing up for an offline bootcamp for online smarts.  Have you ever gone through a hair tearing blogging experience? You know, you go through the tutorials, put up the blog on WordPress, check it, blow on your fingernails, polish them and give yourself a pat on the back.  Hah!  Success! … or so you think.

Monday, I am going through my Inbox and there is an email from Twitter advising me of a direct message from Steve Atwal:

“Valentina, happy holidays! Just checked your Blog – very nice, but lots of bad links. Buzz me if you want to chat over coffee..”

Steve and I belong to the same Internet Marketing Mastermind Group.  As mastermind members we of course support each other.  I know that Steve is an IT and an IM type  (good combination to have) and am at once pleased and upset; pleased that he visited my site, upset that there are lots of bad links.  Yes of course I buzz him.  It just so happens that we both have time and within the hour we are chatting over lattes at the local Starbucks, laptops up and running.

I visit my Blog Income Life and am horrified when a series of 404’s keep showing up in my categories.  A quick check in the categories section in my wp-admin shows that they are all set up properly.  Steve has another idea and quickly zeros in on another possible problem.  He has me go to the Settings, and walks me through several options.  It’s like having a personal trainer.  Within minutes the problem is corrected!  MINUTES!

Frequent visitors here know that I am a self avowed non-techie.  The mere thought of anything beyond the barest minimum in the world of HTML, c-panel, FTP and what have you is enough to give me a nosebleed and a crushing migraine.  I have in times past spent hours, no, really, HOURS on fixing a small problem and here, within minutes the problem was solved.

One of the issues at hand is that many of us who are into internet marketing are not into tech fundamentals.  We lose a lot of time trying to right a small error, time that could be put to better use.  It’s just like when we first got our computers, we learned by pecking here and there even though there were plenty of hands-on  introductory courses available.  How much faster would we have been able to navigate our computers and put the many available tools to use had we attended those introductory courses?

Returning to the question posed at the start of this post: have you ever gone through a hair tearing blogging tech related experience?  I have no idea how long those links were dead or if for that matter  they were ever live.  Steve holds a hands on bootcamp for people just like me. It is exactly what I need – a series of hands on evenings at the end of which I will be in the comfort zone when working with my computer , no more 404s or other strange messages that leave me gazing in clueless wonder at my  screen.

If you are a non-techie type who is blogging to earn an online income I encourage you to find a Steve in your backyard.  Register, tuck laptop under arm and heist yourself off to  a bootcamp to brush up on your online navigational skills.  Guaranteed.  You’ll be glad you did.

To Your Awesome Blog Income Life!

Valentina

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Mental Meanderings on a Sunday Morning

The sun is streaming through my windows.  Hmmm – they definitely need some washing, but in the winter!  Even here in mild Vancouver washing windows in the winter is a futile exercise, not because it’s cold, but because of the rain!  No sooner are the windows clean than the rain “washes” them again, leaving them splattered with raindrops.

Had a wonderful Christmas.  Quick jaunt to LAX for a few fun days with my daughter, back in time for local festivities.

Typically my Sunday mornings are given to musings on whatever it is that  captures my thoughts on any given Sunday morning. Today it is my blog income life that is top of mind.  As the year draws to a close I find that I am examining my blog income life in greater detail – both in terms of the blog itself and indeed, the life that I am leading because of blogging.

As mentioned in a previous  post, I am nominally pleased with the progress of the blog and am confident that it will continue to improve in the coming year and beyond.

Now the life.  The money truck has not rolled up the driveway so drinking fine wines and dining out on epicurean delights has not happened with any regularity yet. I do spend a good deal of my time writing, oh heck, most of my time.  Blogging is addictive and I love it!

One of the things that keeps niggling on my mind is time.  I am fortunate that I derive enough from my businesses so that I can spend a lot of time writing.  Reading is also something I enjoy.  I have an ever lengthening list of books to read.  On the list for the longest time has been The 4-Hour Workweek.  I never bought it – other books kept taking precedence – until last week.

Whenever I fly I buy a book at the airport bookstore.  Last week I was on my way to Los Angeles – that is a good two and a half hour flight, enough for a good read.  I walked into the bookstore and what should be there front and center but The 4-hour Workweek!  Expanded and Updated yet!  A whole100 pages more than the original, of course I snapped it up.

Days later I am visiting Pat’s Smart Passive Income Blog and lo!  The 4-hour Workweek is prominently featured again. The Universe is sending me a message, right? Right?

Now it’s got me in a conundrum.  Of course I buy into doing less and getting more – who doesn’t?  The idea I have nurtured whilst taking internet marketing courses  was that I would build an online business that would allow me to be anywhere I wanted to be at any time and if I needed some additional funds all I would need to do – as the gurus say –  is press “send” and make money.

Reading Tim Ferriss’ book however has put a whole different spin on my idea.  My business plan for 2010 is pretty much complete.  Throughout the year I always tweak as needed. I suspect that much of that tweaking will be centered around The 4-Hour Workweek.  Dan Lok , a local internet marketing wunderkind once told me that he worked like the devil the first year in internet marketing, but now he is down to 4 hours a day, 4 days a week (he is in his seventh year in the biz). Maybe I can just “tweak” down to not working past a certain hour in the day for starters but still have better and better results.

For now, from my mental meanderings to yours … what’s on your mind when it comes to the time you spend blogging?

To an Awesome Blog Income Life!

Valentina

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Blog Income Goal Setting

Something different today but very important. If you are blogging because you want to develop a blog income, it is that time of year to review your current situation and set goals for the coming year.  In corp speak that would be working on your business plan.

Why is goal setting important?

The most obvious reason is that it gives you something to work towards, a destination that you want to reach by the end of a certain time line and it must be committed on paper.

Why on paper?

One, the very act of writing something down has neurological implications.  There is a connect between the brain and the writing, a greater commitment and a message to the brain that this needs doing.  The goal is then accepted and submerged into the sub conscience.

Two classical studies underline this importance of writing down your goals.  The first dates back to the 1953 graduate class of Yale.  Armed with impressive degrees the graduates were eager to take on the world, to redefine the meaning of success.  Twenty years later the graduates were contacted as a matter of interest to measure their level of success.  While most were found to be doing well, a small group stood head and shoulders above others – a mere 3% had achieved enormous financial success, more than that of the 97% combined. When interviewed further one commonality was found amongst this elite 3% group: each one had written down their goals, something none of the others had done.

A subsequent study at Harvard had similar results.  The year 1964. Once again all graduates stated that they had lofty and clear goals to achieve.  Only 5% took the trouble to write down their goals.  A follow up twenty years later showed that of the 5% who wrote down their goals, 95% achieved their goals, while of those who did not write down their goals, a mere 5% did.

Goals can have different time lines:  lifetime, 10 years, 5 or maybe just one.  Daily factor in as well.  Goal experts recommend 5 year goals, with checkpoints along the way, usually at the 3 year mark and 1 year mark.  They can be complex or simple.  I like simple.

Set a goal for each area of your life for 2010.  Make it doable but not a gimme – it needs to be something that you have to stretch for.  Start with the current situation, and end the year with where you want that situation to be.

In terms of blogging my goal for Blog Income Life for this year was to be at a four figure income at the end of 2009.  I had nothing to base this on.  It was a figure I thought would be nice to achieve.  It’s not going to happen.  What I have achieved however is a stronger understanding of the business of blogging.  On review I know the mistakes I made, I know what works, I know what I need to concentrate on to make the desired income.  I now have a base from which to work for my 2010 goal.

Perhaps the biggest lesson learned is that an income goal is not the best to get started with, I would leave the income goal to a longer term.  Here are some benchmarks that may help you with your goal setting

-         frequency of posting:  3 times a week or more

-         first 100 visitors

-        first 1000 visitors per month

-         first 100 subscribers to your newsletter/email list

-         backlinks:  1000 backlinks

-         first $100 from adsense

-         first affiliate sale

-         first affiliate campaign

-         first 1000 Twitter followers

-         first e.book written

There are plenty more but the above should get you started.  Begin with where you are right now and determine where you want to be on December 31, 2010.  If your current situation on traffic is an average of 5 visitors per day, you may want to look at an average of 100 visitors per day.  Now make a plan for achieving that.

What will it take?  What do you already know on generating traffic?  What more will you need to learn?  Where can you get that information?  Is there a Traffic Generating course that you can buy?

I subscribe to The Goals Guy to plan the year ahead and to keep me on track with my goals.  When you draw up your plan for achieving your goals for 2010, make sure you set up review dates, I make mine quarterly.  It is a good practice to see what is working and what is not.  For that which is not working identify, correct and take action.

Here’s to great goals and great achievements!

Happy Blogging!

Valentina
The cheese is in the goal.

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How to Find Affiliate Programs for Physcial Products

Since my last posting on affiliate marketing I have had readers email me with several questions.  The two that I will address today are:

1.  Why affiliate marketing
2. Where do I find affiliate products?

1. Why affiliate marketing?
Just like I think that blogging is the best way to get started in internet marketing because you learn the basics and build on from there, affiliate marketing in my view is the obvious next step if you are to build a blog income.  What I like about affiliate marketing is that it is a “done for you” step, yet, there is enough new stuff to learn and apply if you want to do it right that it will definitely pack on some internet marketing smarts.

The done for you part is that you do not have to develop a product of your own – someone with a proven track record has already done that.  Your job is to find products that are on the topic of your blog.  For instance this blog is all about blogging and my current focus is on affiliate marketing,  so the ad that you see on the left sidebar is  on blogging and the one the right hand column is  on affiliate marketing.

Now affiliate marketing is more than just putting up ads on your site.  If you want to make money on your affiliates you have to learn how to market them.  I will be touching on the basics of affiliate marketing on this blog in the future, but if you want to get your mits on some powerful, easy to follow instructions I highly recommend Ewen Chia’s Secret Affiliate Weapon – its not going to break the bank and will get you on the road to understanding affiliate marketing and how to profit from it.

2. Where do I find affiliates?
My last article on affiliate marketing focused on digital products.  Today, lets talk about physical products.  You can have a mix of both on your site.  For example, if you have a site that has to do with dogs, an example of digital affiliates would be dog training, or an ebook on how to ensure a healthy and beautiful skin and coat for your dog.  A physical product might be a special type of training collar or a pet balm that soothes and heals a dogs skin problems.

The big difference between digital and physical products is the commission.  With digital you can make as much as 70% (50% is common), while as with physical products a 25% commission would be tops, more likely in the 15% range.  That’s why I recommend a mix and match, you’ll be appealing to those who want informational products and those who want to buy a physical product.

If you haven’t already done so, Google Adsense should be given some of your valuable virtual billboard space.  Google will place ads congruent with your topic, they could be digitial products or physical.  You need not do anything with them.  When visitors to your site click on the ads, Google will pay you a small commission.  Do not, I repeat, DO NOT, click on the ads yourself or have friends and family click them on for you.  That is both unethical and contrary to your agreement with Google.

Now trust me, Adsense is not going to have the money truckmoney truck
come up to your driveway, not even a Tonka!  You need to start monetizing your site with substantial revenue sharing affiliate products.

There are plenty of ways to find affiliates in your niche market – Amazon sells more than just books.  Just go to www.amazon.com, scroll to the bottom of the page and you will see a section there that says “make money with us”.  Click on the Associates button.

Commission Junction www.commissionjunction.com is a good affiliate directory for  physical goods.  As with all affiliate directories you need to open an account.    Linkshare www.linkshare.com and ShareASale www.shareasale.com are two others that you might want to look into.

Not all affiliate products are listed in directories.  If yours is a niche product you can search for it by using your favorite search engine using the keyword for your niche and the word affiliate with it  i.e., “pet ointment affiliates” and you will be taken to a page with lots of options for you to choose from.

This bears repeating – make sure that when you select an affiliate that it is trustworthy and delivers on its promise, a 100% satisfaction guarantee or money back is just a starter.  I recommend that you do some due diligence before putting up a banner on your site and going the full 9 yards in promoting it – remember reputation is often judged by association.

Here’s to your profitable affiliate marketing!

Valentina
The cheese is in the affiliates

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The Bank of Blog Income

If you are blogging for money, then you have opened your own blog income bank, or, as I prefer to call it, The Bank of Blog Income.  I rather like the thought and the image it brings to mind, but I tell you, I am absolutely, positively in love with the notion that blogging and banking are the same thing and I don’t just mean the money.

What with all the hullabaloo on money and banks these days, I decided to attend a seminar on wealth creation. To get us thinking in the right direction, the speaker started off by telling us about the rule of 72.  You’ve probably heard about this but just as a refresher, the rule of 72 estimates the length of time it will take you to double your money at a given compound interest rate by dividing that rate into 72, so, if your interest is 12%, you divide that into 72 and the answer is that it will take about 6 years to double your money.

The interesting thing with this rule is that once you begin to double your money it begins to take on a snowball effect as each year thereafter is a rolling 6 years.  That’s when your money begins to grow at increasing rates of speed.

It struck me then that a blog is much the same.

Never mind the paltry interest rates banks pay us today.  Just stay with me.  The more frequently you make deposits into your bank, the better the balance.  The better the bank balance, the more interest accrued each year which means more money.  The early deposits are the most powerful even though they may be smaller than later ones.  The early deposits are the ones that gather most steam.

That’s what got me thinking that a blog is just like a bank – your bank!  The most basic fundamental of a blog is posts, consider them as deposits or investments of time and talent.

The more frequent your posts, the more notice your blog will get from the search engines which in turn means more traffic which then turns into conversions or sales.  Its hard work at the beginning and at times may seem that you are standing still maybe even going backwards.  Eventually consistent effort begins to pay off: traffic increases, visitors begin to post comments, your blog begins to gain credibility which means more traffic.  It’s a numbers game from there on – more traffic, more conversions be they Adsense, affiliate or sponsored ads.

Just like the example that our seminar presenter gave us on money doubling every so many years, your blog results will be more significant if the hard work is put in at the beginning and by beginning I mean it could be a year, two or three.  From there on as your results multiply, the amount of time and attention given to the blog can be reduced somewhat and still bring you growing results.

Here is what I really like about this, the investment/deposit is your time.  Everyone has  the same amount of time.  How you use it determines how you live.   Carve out some time, take it away from watching TV and put it towards growing your blog income. It’s the best kind of return on investment that I can think of.

Life gets good.

Happy Blogging!

Valentina
Blogging is the big cheese!


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Five Key Points to Consider When Buying Courses

‘Tis the season of launches and one time offers. If you have been in internet marketing for any length of time chances are that your inbox has a daily inflow of offers that you just cannot pass up.  During the “launch time” which can be as long as one week, a special price is offered along with a bundle of additional products that is enough to make the sugar plum fairy look positively parsimonious.  I love these offers.

Before you go diving into your wallet however, consider whether this is the right time for that unbelievable course that will finally have you the living the blog income life that you have been dreaming of. Some of those courses are indeed phenomenal.  Over the years we have seen some that are now considered classics.  The people who bought and applied have  prospered.  Those who still have the packages sitting on their shelves safely wrapped in their original cellophane  are still looking for the magic to happen.

Here is the thing.  There will always be phenomenal courses.  In my view, they can only get better.  Before you run off and buy one or two of the offers, you need to determine what your next step is, what your goals are and then decide to purchase the course that is a fit for you at this point in time.

I am guilty of having bought without giving much thought as to where I was going.  The offer was always great and seductive. The truth is that while I did unwrap the cellophane I have not always followed through and actually “taken” the course.  Now knowing better, I have created a criteria set that I refer to before buying.  This might be helpful for you too.

1.  Review your current position vis a vis where you were when you started your  internet marketing journey.  Because you are reading this blog may I make the assumption, that like me, you have decided to make money blogging. When looking at courses keep this in mind.

2.  Determine your next step?  I recommend that you make a business plan for the coming year.  It does not have to be a complicated one, a simple

- assessment of your current situation
- where you want to be at the close of next year
- a timeline  on the progression of results need to reach that goal
- Looking at that list, what is it that you need to get really good at?

3.  If you are in the early stages of developing your blog income, then you need to look at ways to increase your traffic.  This is an evergreen need.  No matter how successful you become, you will always want to increase traffic.  It makes sense then to look at courses geared towards driving traffic.

4. Is affiliate marketing in your marketing mix?   If so you need to look at courses that teach you how to build a list.  This is important.  As the saying goes the money is in the list.  Of course it goes without saying that courses on affiliate marketing should be on your shopping list as well.

5. If you are an experienced blogger/internet marketer, you may be ready to develop a product of your own, or start a membership site.  There are courses that are skewed towards these online business models. Look for them.

Personally, I look for systems or software that can help me automate some of my daily tasks.  I think that this is also one of those evergreen products. Before you buy, it is always a good idea to see if any reviews have been written on the product, or if it is a brand new launch, see what sort of buzz there is around the product, and the producer.  Do some online research to see what people are saying about the author.  What is his reputation?  What has he produced before?   What is the verdict on previous products?

Right now it is the result specific products that are being unveiled.   Set a budget.  There is something out there for everyone.  Invest in yourself and your Blog Income Life.   Shop well – shop wisely.

Happy Blogging!

Valentina
Blogging for Money and the Big Awesome (cheese that is).

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Blogworld Expo Vegas – Technorati CEO Jalijandra’s Address

This is going to be brief.

John Chow, uber blogger is at the Las Vegas Blogworld Expo and has posted a video featuring Technorati CEO Richard Jalichandra’s address.  Super interesting.  Great Info.  Recommend that you log on to John’s blog and view the video, it is eye openening:

John Chow dot Com – http://www.johnchow.com/

Happy Blogging!

Valentina


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Fork in the Road

You have now been on the blog income journey for several months and have come to that proverbial fork in the road. Which one to take?

In yesterday’s post I talked about the next step to take in developing your own Blog Income Life.

The two options covered in that post were:

1. Take the road most traveled. Continue polishing what you have learned so far and get really good at it. While it may seem that this is a static position to take, it really is not if you rinse and repeat with a purpose and have a new goal to aspire to. Certainly you will get more attention from Google and other search engines with a result of at least some incremental traffic increase. Your expertise on your chosen topic will expand – even if you already know a lot about it, it is amazing how much more knowledgeable you will get as you do more and more research so as to meet the fresh content requirement for a robust blog.

You might even want to put up another blog in the same field, using a different niche within it. Your current blog and the new one should be complimentary but preferably not identical. An example might be if your current blog is all about canning vegetables, a complimentary blog could be making your own fruit jams or preserves. Or, you may want to take the same topic but market to a different demographic. For example if your blog is about working a business from home, stay at home moms are a different demographic than boomers facing retirement. This is a strategy that is often taken by the gurus. In fact they often have a slew of complimentary blogs.

One of our exit strategies when we first build blogs is to sell them. When you have a grouping of related blogs, all of which are enjoying traffic, ranking and revenue producing, you can bundle the lot and sell them for a premium over selling just one blog.

2.Choice two is taking the unknown, the road less traveled. If you are ready to take on a new discipline to advance your internet marketing knowledge, to apply it to your blog and see exponential traffic growth (ok, eventually), then this is where you want to go.

This is a good time to decide what you want to tackle next. Here are some considerations:

- Learn how to market smartly using social media
- Choose one social marketing membership site to become an expert at, i.e., Twitter or Facebook
- Specialize in article marketing
- Learn how to effectively market affiliate products
- Become an expert on the importance of keywords and how to best use them
- Become a master at link building

There are plenty more but by now you have some familiarity with the above. This is where I recommend you pull out your wallet and buy a course on your choice. It doesn’t have to be expensive, in fact I recommend that you do not spend more than $100, $200 at best. There are lots of good courses that are significantly less than that.

In my “based on making money” opinion, affiliate marketing is the next obvious fit. Learning how to effectively market affiliates puts bigger dollars in your pocket and it is a good method of getting noticed by the owner of the product – why is that important? It opens the door for future joint ventures and then the big bucks begin to roll in. Yup! That would be the money truck.

Tomorrow more on Affiliate Marketing.

Happy Blogging!

Valentina
Blogging for my big cheese!

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"Tweak" along with me

For my 30 Day Challenge I am researching a new niche and as I do so I am learning things that I can apply immediately to this blog and I made such a change today.

When you first open this blog, the first thing you read is a blurb about the blog. As mentioned several times in my postings, I am fighting for the keyword phrase “blogging for money” yet this phrase

1. is not in my URL
2. is not part of my domain name
3. is not part of the title
4. is not in the header
5. was not used in the description or “blurb” of the blog.

The first four items I cannot do much about right now – or at least I choose to leave till later, but I tackled item no. 5 right away and “tweaked” the description. I changed the wording and used several keywords that are good in this niche, but which I had omitted and I made sure that “blogging for money” was front and center.

Why is this important?

These are all factors that are taken into account by Google and other search engines. When compared to other blogs in the “blogging for money” keyword phrase this blog did very well in a number of areas, those that are known as “on page”, in fact it outperformed some that were in the top 10 list, but I failed miserably in the “off page” criteria which are the 5 mentioned above.

Its a small “tweak” but it will be interesting to see what, if any, difference it will make in traffic.

So here is what you need to keep top of mind when finding a domain name and setting up your blog site:

1. keyword in the domain name
2. keyword in the URL (usually one follows the other)
3. keyword in the header
4. keyword in the Title
5. keyword in the description.

If you incorporate these five strategies you’ll be way ahead over those who don’t and have a leg up on the blogging for money game.

Happy Blogging!

Valentina
Blogger for Money

can you say cheese?

Quick Links
30 Day Challenge

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Avoid Time Thieves – Focus on Blogging

Avoid time thieves, focus on the job at hand: Blogging.

Valentina, What are you talking about?

Read on.

If you have been trolling on the internet for a while dollars to donuts says that you get a lot of emails in your inbox every day. I know I get gazillions and while a part of my wants to scream “stop the SPAM!” another part of me knows that at least half of those emails – if not more – are there because I subscribed to them. I talk to extremely successful internet marketers and they all tell me that they too have overflowing in boxes and that they even pay attention to the spam because they want to see how others are marketing and sometimes, there might even be a good idea.

But you are not a guru (yet), and neither am I. ( Hint: The gurus have staff) These are all time thieves. Every course I have ever taken told me to apply the brakes to the emails. Emails are a distraction and take away from productivity. Kevin Wilke told us to be ruthless and to unsubscribe to everything.

Avoid these Time Thieves

- Jokes sent by your friends – don’t forward, better yet, don’t open. In fact send an email to your buddies and tell them that you are going to focus on a project online and that in an effort to keep emails down to a minimum, to please withhold sending the jokes, the chain letters, the beautiful poetry and whatever else it is that clutters your in box from your well meaning and loving friends.

- Newsletters that have nothing to do with g Internet Marketing or better yet, with blogging. If there are some newsletters that you really enjoy reading, take note of the URLs, and then when your blogging muscles begin to strengthen, then you can start re-suscribing again, s-l-o-w-l-y, one at a time!

- Clicking on an item that caught your eye on MSN … it probably has nothing to do with Internet Marketing.

You will be surprised at just how much time you will have carved out for yourself, time that you will now be able to put to good use and focus on your blogging. Time is the biggest investment you can make in this business and while it does not take actual hard cash out of your pocket, applied properly, it will put money in your bank. Now, is that good or good?

Keep the On Topic Stuff:

There are some things you should continue to subscribe to, a prime example would be if you are currently taking a course then you need to accept and read continuing updates, new material and so on. That is a given. If you are shadowing this blog and setting one up yourself, you need to subscribe to the RSS feed or the “follow me” button.

I am currently on three courses. They are all related and are specific to Blogging. What I write here is a distillation of the three. I am writing about the baby steps that I think are the best way to start your blogging career. They are all courses for a fee. I don’t like to recommend things that I have not either actually done myself or at least reviewed in detail.

A Course Recommendation:

I will however share one of those courses with you today. I got the idea for this blog from Caroline Middlebrook. I admit it, I am plain out and out copycatting her (though not necessarily each step) – and I have told her so. If you want to blog along faster, I can certainly recommend her Bloggers Bible. She has both a free and a paid version. The paid version is delivered all in one go and you can proceed as fast as you want … you’ll be ahead of the postings on this blog and perhaps banking dollars a lot quicker.

Quick Links:
Kevin Wilke – Nitro Marketing Blueprint
Caroline Middlebrook – Bloggers Bible

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