Blog Income Life

Posts Tagged ‘earn online income’

Why would anyone ever want to deal with ten when one can handle all?  Central based management eliminates layers, promotes efficiency and peace of mind.

Well, call me a nutcase but I don’t buy into it.   For online as well as offline I like to decentralize and that’s true for my  personal as well as blog income business services.  It may mean a little more work but that’s the way I prefer it.  Centralizing in my view is surrendering unnecessary control and no, I am not a control freak (at least I don’t think so).  It’s the way my daddy brought me up and for good reason too!

This is a conversation I have had on and off for many years.  For the last few it seemed to have retired into a dormant state .  A few weeks ago it stirred, awoke and surfaced again and it just won’t go away.  I thought you might like to weigh in with your point of view on this – besides I’d love to know what your opinion on this subject is for while not exactly earth shattering it does impact every one of us in some way or another.

Central or regional management?  That has been an age old battle in the corporate world and depending on the trend, objectives of the company or the personal preference of the top man at any given time, companies have taken one route over the other suffering confusion, issues  of resentment, loyalty and trust in the transition.  It seems that when a company’s fortunes are  contracting the troops are reigned in, when fortunes  are on the rise employee empowerment becomes the modus operandi.

Centralized management may be an operative model for corporations and governments too, but I question its validity when it comes to You Inc., especially to those of us who are on the internet to earn an online income.  The issues are small, but then as you grow so will the issues.

There is a school of thought that subscribes to centralizing as much of your internet marketing as possible.  Some of the biggest names support the concept.  Bundle up as many services and buy them through one provider whenever you can.    The obvious pro for such a system is that you have everything ready in one spot, don’t have to go looking for things – they are all there under one roof, so ease of access and efficiency rule.

But I prefer to purchase my services independently rather than bundled and directly from the vendor if possible.  My father was a business man.  Historically my family have had to fly by the seat of their pants – long story but it began in 1917 in Russia when the Russian Tzar lost his country and his life, whilst my grandparents on both sides merely lost their country.   So this might be taking it to the extremes but my father often told me that how not having all the family eggs in one basket enabled them to first make a life in China then Japan eventually Australia … and then here I am, in Canada!

What I learned at my father’s knees was that one should not give up control over that which is yours.  So I come by this bullheadedness quite honestly.  At the most basic level of my blog income business I buy the following services separately:

-         DOMAINS: I use a broker, Go Daddy, even though I may be paying a bit more than if I used another broker because amongst other things, I find their services and support to be outstanding.  No Go Daddy is not the actual registrar of domains and to be honest, I,m not sure but I don’t think that you can buy domain names directly from the registrar.

-          HOSTING: I could, but don’t, have Go Daddy host my sites, instead I use Hostgator.  Hosting is their specialty and once again I have found that their support has been exceptional.  On the reverse side, I could but do not buy my domain names through Hostgator.

-          BLOG PLATFORM:  I choose to use Wordpress Direct.  This is a second layer, if you will, on Wordpress.  This appears to be contradictory to my mantra of buying direct from the service provider.  I have good reason.  For someone like myself who is not the best at tech type stuff (and not wanting to be a master of all) I like this platform because they offer full support.  They do the initial heavy lifting but I still have direct access to the back end admin area of Wordpress.  Once again I could but do not use Go Daddy as my site platform.

What if I had decided to use Go Daddy as my one stop shop for the above three services and something went wrong.   I don’t just mean that Go Daddy would go down.  An extremely successful internet marketer I know had come to some sort of an impasse with his domain broker.  The breakup was not pleasant.  Imagine the additional work he would have had to go to move his many, many sites from the domain broker’s basket   Fortunately, he subscribes to the same principles that I do.  All he needed to do was move all his domains to another broker.  The adjustments were minimal.

I have spoken with people who bought their domains through their hosting service.  The hosting service disappeared.  They had no idea how to recover their domains. Moreover it was not clear if it was the host company or themselves who were registered as the owners of the domains.  Eventually after much hair tearing they were able to find the domains and come to a happy conclusion .   In my instance, should Hostgator run into difficulties I know  that my domain names are not affected.

This is just an example.   It is obviously over simplified.  I use it to illustrate my point.

As you begin to earn more and more from your online business you will want to outsource some of the daily tasks.  What are your thoughts on this?  Would you prefer to centralize, appoint a company to handle the many aspects of your business and just deal with one person?  Or … would you rather select individuals who specialize in certain tasks and have them report to you?    Which model do you think is better suited for you?  Why?

Nathan, dear boy, I love you  – honest I do.

I buy your products and visit your blog often but a recent post of yours  got my hackles up.  In your post of Feb 09 “Where 99% of Bloggers Go Wrong” you pulled no punches and pretty much told those of us who are blogging about blogging to pack it up.  The topic has been done to death and extremely well by uber bloggers who cut their chops on this subject and have entrenched themselves as experts for life.  They hold top positions and rankings with all the major search engines for just about every keyword associated with earning an online income and its not likely that any new blogger can add value or anything new to that which has already been written about in every which way except Sunday.

The “A” Listers have got it in spades and who are we to think that our humble efforts would ever see the light of day or  receive the blessings of Google and rub shoulder with the likes of Darren Rowse , Yaro Starak or John Chow – just to name a few.

Whew!  Nathan, you might be right.

That’s a lot of humble pie to eat.

But not so fast my boy.  At the risk of offending someone I admire – yes, you Nathan  here are my two cents worth, a retort if you will:

I am a “Z”Lister – no, you know what, make that a “Y” Lister (recently promoted myself).  I am a shameless hussy climbing the ladder to success and I notice that there are other aspiring bloggers blogging on blogging who are riders on the up escalator ahead of me.  I notice that they have good rankings of PR3 & PR4, and even PR5 with Alexa’s below the 100K mark.  That escalator is pretty crowded but my faves are:

Glen Alsopp of Viper Chill

Dave Doolin of Website in a Weekend

Gabe Young of Free Blog Help

Pat Flynn of Smart Passive Income

Caroline Middlebrook of Caroline Middlebrook

There are plenty more and they all provide some valuable info.  Granted some of the above are not exactly wet behind the ears when it comes to internet marketing, and they brandish some sharp cyber smarts, but for all intents and purposes their blogs on blogging are.

I have learned a lot from these potential usurpers to the number one spot which is not to say that I have not learned from the current reigning kings.  But here are the reasons I like to visit the “new” blogs:

1. Inspiring.
   I can relate to these dudes.  Yes, they are ahead of me but not so far that I need to genuflect at the altar of their blog.  If they can be where they are in less than 2 years, and in Gabe’s case less than half a year, glory be.
2. Timely Information.
   Yes.  I can visit the uber bloggers blogs and go through their archives for content that is relevant to where I currently am in my blogging career.  But quite honestly, that content is somewhat wilted by now.   I realize and recognize that the basic info hasn’t changed, but I like the fresh approach that the new lot is bringing to the make money online market.  They are not so far ahead that I have to dig into back issues to understand what they are talking about.
3. Fresh Perspective
   Did I mention fresh approach?  No matter how grand the symphony a young conductor can infuse it with a new richness, a new energy, show a side that the audience may not have heard in quite that way before.  I also think of the new covers being recorded by no-name artists of the Beattles classics – and you know what?  Great as the originals are, the covers are smokin’
4. Community
   No offence here but what are the chances that a fledgling like myself would ever be noticed by oh say the likes of Darren Rowse (hey I like the guy and have opted in for the membership).  Those lower down the food chain still have the luxury of being able to mingle with us babes in swaddling clothes and actually helping us – they reciprocate with visits to our sites and leave valuable comments, they private message us with helpful suggestions, they give of their time in a way that the A Listers cannot if for no other reason than that logistics just get in the way.
5. Potential Alliances
   Just like the A Listers, this new lot is active and aggressive – they have products in the pipeline, we mere PR oners do too.  Can we ride on their coattails?  You betcha!  Can we form strong strategic alliances?  Ditto.  Can we eventually look to joint venture partnerships?  You bet your sweet bippy we can!

I don’t know why the current upwardly mobile bloggers blogging about blogging  got into that saturated niche.  My guess is that they felt it isn’t so saturated after all, that they had something of value to say.  Maybe they’re just an ornery lot who look at the face of impossibility, stare it down and grapple it to the ground.  I dunno know but I thank them.

I do know why I got this market.  Actually I was visiting Caroline Middlebrook one day and noticed that she was just blogging about her experience in blogging, talking about her success and failures and things to fix and so on.  I thought that was rather brave of her – moreover I liked her online voice, felt the sincerity and thought, hey, I can do that too.  Yup!  I quickly appropriated the idea and wrote and told her so.

By blogging about blogging, or at least my trials and tribulations and ultimate small granules of success I have learned things I probably never would have otherwise.  You see, I had been trying to get into the internet marketing arena for some time (well at least two years prior) and took course upon course.  In retrospect some of those courses were damn good, but honestly, I wasn’t fully up to them.  Almost without exception the early chapters were easy (they seemed to get easier with each course) but within a short period of time the eyes would glaze over and the brain would go on strike.

I thought about that and about Caroline and came to the conclusion that blogging would be the best way to put into practice that which I know – and I felt I knew plenty after all the credit card statements supported that feeling.  So I began my blog about blogging.

By applying things I knew I found holes.  Moreover, now that I was writing something, I had to do some checking to make sure that what I was saying was indeed so.  My atrophied internet marketing muscles began to gather strength.  I have laid a foundation, one that I can now build on.  I have launched other “niche” blogs which blush, yes, do bring in some shekels, but it is this blog that I look to as my flagship.  It is this blog that makes the others possible.

From this blog I learn.  It is my practicum.  Along the way I hope that my experiences are relevant to bloggers newer than I, that my content is helpful to them.  Because of my newbie status I still speak in a language that is devoid of blogspeak although I have caught myself drifting that way occasionally.  I am still at that place of my blog career that fledglings can look at me and say “I have a chance.”  And that is all I want.  It is a right of passage – maybe we will never sit side by side with the Darrens and Yaros and John’s, but we’ll have learned a hell of a lot by trying.

Nathan, forever your admirer …………..

Valentina

Growing your blog income through affiliate marketing is an ongoing process.  Seasoned affiliate marketers plan their campaigns months and sometimes even years ahead and often have several running simultaneously for each of their niches or affiliates. It takes time to get to this level of expertise and efficiency – and money to automate and outsource.  Take a deep breath.  You do not need to start at that level but if you want to earn a healthy online income then start you must.

One of the easiest ways to plan affiliate marketing campaigns is to center them around events, seasons, celebrations etc. The obvious are Christmas, New Years, Valentine’s, Mother’/Fathers’s Day … and so on.  No matter what your niche is one you can definitely work one or two of these special days into your marketing campaigns.

But why not separate yourself from the pack?  Everyone is selling at Christmas and it’s not to say that you shouldn’t, but did you know that there are dedicated “days” or months to just about anything  and everything under the sky?  The narrower your niche, the more bizarre the relevant topic day, the more attention you can draw with your advertising.

An example might look something like this:

Niche:  Left handed people
Domain:  LeftHandedPeople.com

Is there a Left Hander’s Day? Yes.  August 13.

Now is the time to start preparing for an all out campaign that should launch sometime in July.  But you need to start to have all your tools in place and there is no better time to start than now.

1.  Do you have a mechanism to capture leads?
If not think about what it might be that would entice your blog reader to register and leave their name and email.  Here are some possible options:

- weekly or monthly newsletter
-  e.report on being left handed: 17 – 20 pages on what it means to be left handed
-  e.book on famous left handed people – write one yourself, or check around to see if there is one that is available for PLR(Private Label Rights): 50 – 70 pages.

2. Decide what your offer is going to be.
What about left handed mugs – message on the mug appears to the right of the handle.  Or left handed scissors?  Left handed golf clubs.  The list is endless.

3.  Dedicated domain name.
You do not need to buy new domain name, you can have a sub-domain that would look like this:

LeftHandedPeople.com/August-golf
LeftHandedPeople.com/August-mugs
LeftHandedPeople.com/August-scissors

4.  Contact your affiliate vendor.
See if you can work out a one time offer for their top selling product.  Now you have a special price  for your unique market: the lefties.  It is estimated that 7% – 10% of adults are left handed.  That is a narrow niche yet a significant market.

5.  Write your ad:
Write your copy for the sales letter – this is the long sales letter telling your prospects why they need a new set of left handed golf clubs. Check and see if your affiliate vendor already has one.  If you are going for more than one item have a separate sales letter for each one, as in example  #3 above, it should be a different sales letter and domain for  golf clubs, the mugs and the scissors.  Not everything has to be different, just a few words and phrases to reflect the offer.   Have these ready to go for first week of August.

6.  Marketing blueprint:
Decide how you are going to market this.  Start warming up your prospects.  Pre-write a set of autoresponder messages that will start going out mid-July.  Space the messages by several days, decrease the spacing as August 1st approaches.

7.  D-Day
August 01:   the mass promo goes out to everyone on your list. Put up banners on all your relevant sites.  Put out a press release :  “Lefties Rule August 13″ and submit to all press release directories.  If you have the budget by all means submit to those that are fee based, but if dollars are scarce use the free directories service.

8. Daily Activity:
Have something happening on the net every day until the 13^th – newsletters, blog posts, forums, see if you can get guest blog space on some of the more popular blogs.

9.  August 14:
Tally up your sales.  You may still have some straggle in after the date but the majority of your sales should be in by the 14th.  Review everything:  what sold, what promo delivered most traffic, what venue converted most, which gave the biggest return on your time/investment.  Make immediate notes and make the tweaks to next year’s promotion while they are still fresh in your mind.

File away till January or February of the following year.  Dust it off then, make changes, add new things you may have learned in the interval.

For a list of holidays/bizarre dedicated days etc. go to:

http://www.brownielocks.com/month2.html

For example, did you know that February is National Start a Business Month?  I didn’t either.  This morning I was pleasantly surprised when while  doing  my blog rounds I read this post on Pat’s  Smart Passive Income blog.  The article is on whether you should form an LLC for your business.    You will notice that this is part I.  Now Pat is a real savvy blogger who pulls in significantly more than just coffee change from his blogging.  Dollars to donuts he has shingled several posts and put a small campaign together that will garner him some extra sheckels, I mean, who isn’t interested in starting a business these days?

Chances are that the first year you do this, the results may be less than sterling. Here is what you will have achieved:

-  an affiliate marketing model centered around specific holidays
-  established control(s) campaign for your left handed market niche

For a list of holidays/dedicated days etc. go to:

http://holidayinsights.com/moreholidays/index.htm

Don’t go hogwild now.  You probably want to mix them up – you know, the odd ball days with the more mainstream ones, don’t forget Christmas or Mother’s & Father’s Day!

To Your Awesome Blog Income Life!

Valentina

Growing

-

The three main stages for earning an online income are:

1. Blogging is the best introduction to internet marketing.
2. Affiliate Marketing is the best introduction to making serious money.
3. Developing your own product is THE best entry to online riches

Last year my focus was blogging – this year it will be on affiliate marketing. Stage three will be another year.

Just as with blogging there are fundamentals that you need to understand and implement if you want to be successful in promoting your selected affiliate products. There are people making serious income from affiliate marketing and you can too.

Blogging gives you a strong foundation and a basic understanding of how the world of the internet works.  As a recap, in the year that this blog has been up we have covered how to

- pick a niche topic for your blog
- choose a domain name
- select a platform for your blog
- set up set up hosting
- start posting
- submit articles to article directories
- get affiliates for your niche market
- set goals
….. more.  Those are just the main items.

Affiliate Marketing is one of those “disciplines” that internet marketers choose to specialize in and can be integrated with your blog – in fact blogging is often used as a marketing tool for affiliate marketing. In my view it is the natural progression as the next step in your online marketing career.

For a quick review on affiliate marketing please reference these posts:

Pump Up Your Blog Income with Affiliate Marketing – 04/11/09

How to Find Affiliate Programs for Physical Products- 12/11/09

Residual Income – The Holy Grail of Affiliate Marketing 13/11/09

You will notice that on this blog I have several banner ads – except for ABCs of Blogging (which is my own ebook), all the others are affiliates. What that means is that if anyone visiting this blog clicks on one of those ads and buys the product I will be paid a commission and that might happen from time to time, but to really maximize the potential income that these products offer, I will need to do more than just have them on this site.  I will need to market them.

The above articles should give you a basic understanding of why affiliate marketing is an excellent source of income.   If you have not read them yet I encourage you to hop on over and read them now.

The next post will cover five critical steps to successful affiliate marketing.

To Your Awesome Blog Income Life!

Valentina

Increasingly people are turning to blogging as a means of earning an additional income.  The reasons vary but I venture that the economic meltdown of 2009 was a major motivator. Sadly many jump on the bandwagon expecting instant results – and who can blame them, what with all the ads promising the money truck to roll in overnight!

I was speaking with a retired gentleman a few days ago.  He took early retirement because he could.  His income was almost entirely based on his stock portfolio.  With last year’s debacle he finds that he now has to look for a job, not exactly a promising prospect.  He knows I blog and asked if this might be a good direction for him.

It might be.  He brings a wealth of knowledge from the corporate world.  He could launch a business to business blog, start a paid subscription newsletter, build up traffic and subscribers and sell ad space on his blog and newsletter.  He’s a quick study and I have no doubt that with laser like focus, consistent effort and bulldog tenacity he would succeed.  But it wouldn’t be overnight.

When speaking with would be bloggers who want to earn an online income, my advice to them is to keep the big picture in the background, and work towards small achievements that are part of the picture.  Yesterday’s post was on 5 milestones that are easy to achieve and a good starting point for any blogging career.  One of those milestones was to eliminate one bill.

Intuitively the mind jumps to the biggest bill – the mortgage, or car payment.  But what if instead of the big bill, you decide to tackle the smallest one first?  Here is what you do:

1. Make a list of all your standing order bills along with the monthly amount
2. Pick the smallest bill and make that your first target
3. When you eliminate that bill, take the next smallest one and add it to your blog income goal.
4. Repeat, repeat, repeat.

I’d like to take credit for this process but I believe I first heard it from Kevin Wilke of Nitro Marketing Its brilliant and here is why I think it is so:

1. It’s doable.  You are not starting out to conquer Mt. Everest, just a local hill.  You can relate to it.
2. It’s friendly:  you don’t need a lot of expensive equipment to scale this little incline in your neighborhood – just the will to step out and walk it.  Maybe you haven’t done any exercise for a long time and the top of the hill is a ways off.  Never mind, daily effort eventually brings you to the top of the hill.
3. Success:  When you look at your standing order of services/payments, I bet you’ll find something that is less than $10.  Mine is $1.96 for a membership to Problogger’s Forum (I got in at the first offer – even at $5.95 it’s a good value).  Well, that was easy.  I have several recurring monthly fees that are in the $9.95 bracket – bet you do to.  Decide which one you want to topple first.
4. Success builds on success.  A funny thing happens when you first experience success – your personal energy changes and that changes you forever.  It may be just $1.96, but that is one bill that your blog income is paying for and suddenly your backbone strengthens, suddenly there is a new will and resolve that keeps you moving to the next post and then the next.

Soon the process becomes a new habit – it’s now deeply embedded in your DNA, trust me.  The car payment and the mortgage?  They too will topple.  The debt?   That too will be erased as your blog income grows.

To An Awesome Blog Income Life!

Valentina

As one of the first investments in your blog income business for 2010 consider signing up for an offline bootcamp for online smarts.  Have you ever gone through a hair tearing blogging experience? You know, you go through the tutorials, put up the blog on Wordpress, check it, blow on your fingernails, polish them and give yourself a pat on the back.  Hah!  Success! … or so you think.

Monday, I am going through my Inbox and there is an email from Twitter advising me of a direct message from Steve Atwal:

“Valentina, happy holidays! Just checked your Blog – very nice, but lots of bad links. Buzz me if you want to chat over coffee..”

Steve and I belong to the same Internet Marketing Mastermind Group.  As mastermind members we of course support each other.  I know that Steve is an IT and an IM type  (good combination to have) and am at once pleased and upset; pleased that he visited my site, upset that there are lots of bad links.  Yes of course I buzz him.  It just so happens that we both have time and within the hour we are chatting over lattes at the local Starbucks, laptops up and running.

I visit my Blog Income Life and am horrified when a series of 404’s keep showing up in my categories.  A quick check in the categories section in my wp-admin shows that they are all set up properly.  Steve has another idea and quickly zeros in on another possible problem.  He has me go to the Settings, and walks me through several options.  It’s like having a personal trainer.  Within minutes the problem is corrected!  MINUTES!

Frequent visitors here know that I am a self avowed non-techie.  The mere thought of anything beyond the barest minimum in the world of HTML, c-panel, FTP and what have you is enough to give me a nosebleed and a crushing migraine.  I have in times past spent hours, no, really, HOURS on fixing a small problem and here, within minutes the problem was solved.

One of the issues at hand is that many of us who are into internet marketing are not into tech fundamentals.  We lose a lot of time trying to right a small error, time that could be put to better use.  It’s just like when we first got our computers, we learned by pecking here and there even though there were plenty of hands-on  introductory courses available.  How much faster would we have been able to navigate our computers and put the many available tools to use had we attended those introductory courses?

Returning to the question posed at the start of this post: have you ever gone through a hair tearing blogging tech related experience?  I have no idea how long those links were dead or if for that matter  they were ever live.  Steve holds a hands on bootcamp for people just like me. It is exactly what I need – a series of hands on evenings at the end of which I will be in the comfort zone when working with my computer , no more 404s or other strange messages that leave me gazing in clueless wonder at my  screen.

If you are a non-techie type who is blogging to earn an online income I encourage you to find a Steve in your backyard.  Register, tuck laptop under arm and heist yourself off to  a bootcamp to brush up on your online navigational skills.  Guaranteed.  You’ll be glad you did.

To Your Awesome Blog Income Life!

Valentina