On my top ten “blog income” blogs to visit regularly is Glen Allsop’s Viper Chill. Glen apparently started this blog several years ago, let it lie dormant for four years, and has just re-launched it with impressive results. Now we’re not talking newbie or even competent here, we’re talking super on the way to uber.
Glen’s online business drops a significant five figure income to his monthly bottom line. It’s not surprising. The man knows his stuff.
Viper Chill delivers content like no other blog on blogging that I know of – there is a freshness to it, a lot of punch, but most importantly, Glen mines his knowledge and presents information that is beyond the typical white bread content that proliferates the internet. He dives deep into his own practices and shares them with his readership which is rising faster than a loaf of bread dough.
And talk about value! Case in point is his latest post on his 24 point checklist that he implements with every new blog he starts. Not only have I bookmarked that post, but I have actually hard copied it so that I can follow each step, point by point. This is now in my internet marketing tool box and I will use this checklist for all future blogs as well as go through the list for all my current ones - I already started on this one and found that there are many holes that need to be filled. Watch for subtle and maybe not so subtle changes here to see what I mean.
What I find most interesting is that part of Glen’s blog flies in the face of “basics” – the domain name is absent of any hint of what the content may be. Everything I have read and learned to date is that having the domain name congruent with content is an important factor and topic keyword is highly recommended. Hey I like the domain name, it captures your imagination and is memorable but never in my wildest would I look at the domain of Viper Chill and say to myself that this is a blog I need to visit because it obviously holds a ton of content on blogging. Nope. This is branding at its best. It just goes to show that in the hands of a master, a domain name bereft of topic/content keywords can fly with the best of them. Before you let your imagination take hold however, the keyword here is “master” and it takes a master to develop a brand.
I encourage you to go read the article for yourself at Viper Chill and save a copy of it somewhere so that you can reference it on a regular basis. It’s that good!
Happy Blogging!
Valentina
That is some potent cheese there in Viper Chill
